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Social media offers Funeral homes the chance to connect with their community. Build trust and showcase the compassionate care you provide. Here’s how you can use it effectively, with examples and insights on why these work. 1. Humanise Your Funeral Home Sharing...
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First, decide which platforms make the most sense for your business. For funeralhomes, these are the three main options:● Facebook: Perfect for community updates, service...
Summer is here! And I have been thinking about some of the Funeral conferences and exhibitions I have been to so far this year. I met lots of interesting people. Attended some insightful seminars and had the opportunity to go to networking events. With this in mind, I...
John Adams: "Very knowledgeable and great services from Eimer! Very grateful for the support she has given."John Adams Perry and Phillips Funeral Directors and NAFD President 2022-23
Neal Massey: "What a fount of knowledge Eimer has been! Eimer has helped our firm over the last year in learning all about the world of social media. She has demystified the many aspects of social media and imparted her vast knowledge with a cheerful and engaging...
My services are all designed to help Funeral professionals grow their online presence. Assisting them to be online in a way that feels authentic and respectful to the families they serve. And another aspect is to help them to work towards attracting and engaging...
The Marketing Help Desk is an option if you want to cover a topic of challenge. This is a one-off one hour session to help you with that. Covering whatever social media or digital marketing topic you wish. From all the major platforms etc.. and here are some examples:...
Marketing a funeral business can seem daunting at first. But with the right strategies and tools, it can be an effective way to reach more clients and grow your business. I specialise in helping funeral professionals like you market their businesses. With strategies...
Russ Bravo: "Eimer has contributed regular articles to Funeral Service Journal since January 2022 on digital/social media know-how for Funeral Directors, and these have proved really helpful for our readers to up their game in the digital sphere. She communicates...
Bank Transfer and Stripe. You will receive an invoice ahead of the first session and receipt upon payment.
If you're looking to get in touch with Eimer Duffy, the CEO of FIT Social Media, there are a few ways you can do it. Eimer Duffy is a social media expert with 15 years of experience in the industry, and has a wealth of knowledge and expertise to offer her clients. The...
A few weeks ago I was attending a family funeral. I wanted to find out the directions to the church and then the cemetery. Thank goodness for Google Maps as I would not have found either. The Google Business Profile for each appeared and I was able to get there in...
This is a very good question. I got asked this by a client. I said a blog is a great way to connect with your online community. And share information about your funeral home / business. When people are searching for a funeral home online, they want to see and read...
Not long now ‘til NFDA 2022! The National Funeral Directors Association International Convention and Expo is in Baltimore, Maryland. It's on October 9th to 12th 2022. I will be attending for the first time and I am looking forward to it. 2022 National Funeral...
oday I will show you how to use social media for marketing a funeral home online. I will guide you through the 5 best social media strategies for your funeral business. It is no secret that social media has had a major impact on the way we communicate. We all...
NFE2022 All set for my first in person exhibition in over two years- the “The National Funeral Exhibition” in the UK. It’s next month on Friday 10th June until Sunday 12th June 2022. The National Association of Funeral Directors’ leading Funeral conference and...
Grace McEntaggart: "Really professional and expert advice. Thank you Eimer for your valuable insights and teaching into the benefits of Social Media for our Business. You made what can seem a daunting subject approachable and achievable and I learned a lot. Thank...
Niamh Sweeney: "A whole new world! I had no idea how valuable & effective an active social media presence could be & Eimer has certainly opened my eyes. We in the funeral services are often reluctant to promote ourselves. Yet the people using our service often...
Knowing why your customer choose your products or services? When was the last time you asked for customer feedback - months, years or never? Not comfortable asking? What about doing a survey which is anonymous using something like Google Forms? Keep the list of...
We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and shares...
What services? They say it's "Location Location Location" which matters when it comes to having a business and to shop local. I am all for that, but I do believe that your services are even more important. When was the last time you "Googled" services you offer and...
So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...
I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are LInkedIn Reactions all about? On LinkedIn, until recently the only...
Is it difficult? I was asked recently "Is it difficult to change my personal Instagram account to an Instagram business account?". The lady who asked me is a stay at home mum, who is starting her own business (health products) and had been focusing on her Facebook...
Why optimise? Optimising your Facebook Business Page is so important, if you don't complete it fully it does not look well to viewers. Facebook provides it's users with a search facility and so you could lose out if you don't have all your information added. Here's...
I am in the business of helping my clients through training, management and marketing gain a good online presence and help widen their reach with their social media and websites. I have found myself, that blended marketing with an online and offline approach, is...
Lots of events and conferences are on and coming up... so let the tweeting begin! Wondering why should you tweet at an event? What are the benefits of doing so? When attending events... Way back in the sands of time when I first started attending events, I...
In a previous blog, I talked about why you need social media, as well as a website. You update and maintain your social media platforms, but do you realise you need to do the same for your website? When I first created a website for a client, they were...
Ratings, Reviews and Recommendations! "Word of Mouth" Not so long ago, you would get recommendations from family and friends about certain things from products, places, shops, hairdressers, restaurants, hotels to even funeral directors! Now that people are so busy,...
So you're trying to be inspired and innovative when it comes to your online presence between writing a blog, creating a vlog, putting out a podcast and having great images, and that's just content for your website! Then you have to think about content for your...
So, you think by having social media; such as a Facebook page, you don't actually need a website. Well, that's ok if your social media account is not taken down on you for some reason and then your online presence is gone. With being on social media you are not in...
Who doesn't love getting a "thumbs up" on social media? And you can definitely give yourself a "thumbs up" when it comes to correctly set up your social media pages correctly for your business. Right, so you say to yourself, "I can't avoid social media...
Just thought I would share something with you. Like most people, I am sure you will agree, social media affects our business and personal lives. One lunchtime I met up with a friend, whose eldest daughter recently turned 13 years of age, and while we were...
I am sure, if you are like me, you like to keep things simple and easy, especially as life is, so busy trying to run a business, home life and maybe if you are lucky, getting five minutes to yourself, to read a magazine. And if you have guidelines on what and...
Let me be frank (rather than me) for a change... well, I thought it was funny! Ok, maybe not. I did think about starting with a joke as an icebreaker, as I do feel people can get stressed worrying about using social media for business. I do get asked by business...
So you have everything covered regarding your business, which is great! There's just one thing you are not sure about, regarding your business's online presence on social media... What social media platform do you use? To give you an idea of the most popular social...
"How can I help you?" Isn't that a question most people get asked when they go into business premises or on the phone and hopefully they do get assisted. "How can they help me?" As I am sure you are aware all too often, it is usually by someone who...
