Optimising your Facebook Page

Facebook cover image optimise facebook page for business

Why optimise?

Optimising your Facebook Business Page is so important, if you don’t complete it fully it does not look well to viewers. Facebook provides it’s users with a search facility and so you could lose out if you don’t have all your information added. Here’s what you should cover when it comes to making sure you have your page complete.
So you have a Facebook Business Page, your business name and username match, and think you have everything mentioned and highlighted when it comes to your business, products and services. But do you? So let’s take it from the top, here’s what you should cover….


I work with different types and sizes of businesses, startups, SME’s and more. I have to say many don’t fully optimise their business pages properly. I do recommend you look at what template you have. Most people don’t realise they have a “Standard” template. Here are the template options you can chose from:

  • Standard
  • Services
  • Business
  • Venues
  • Nonprofit
  • Politicians
  • Restaurants & Cafes
  • Shopping
  • Video Page

I have a “Services” template, but generally this is what you should be completing no matter what template you have.

Profile and Cover

Your Profile image should be sized correctly (180px x 180px) and if you are not sure what to use, have a look at a previous blog I did, on whether to use a Logo or Photo “What Profile Picture Should I Use?”. I went for a photo of me in the end, as I wanted to come across approachable as a Social Media Personal Trainer and Website Coach. Hope I chose well!

Eimer Duffy FIT Social Media Facebook Page Profile image

When it comes to your “Cover” you have a couple of options:

  • Static Image
  • Video

A static image can work as long as it is of really good quality and is interesting. You can add text overlay and your logo if you want. Personally I feel businesses should have video as it’s more engaging and more likely to catch your audience’s eye. For example, I put together a slide show style video of what my services are, but there are lots of options out there to give your audience a flavour of what you do. There are lots of options out there so why not try a “behind the scenes” style video, show off your products or promote an event.

Side Tabs

Do you ever look at a website and the Navigation Menu? I always feel you should see you side tabs like the navigation menu on a website plus have access to your other social channels (these have to be created separately). So I have mine as…

Facebook tabs

Pinned Post

You need a highlighted post that is pinned to the top of your feed. This stays “pinned” to the top of your newsfeed. So see it as an opportunity to promote or announce to your audience a new product, service or event. It the first thing they see when they arrive onto your Facebook post so don’t miss this opportunity.

“Call to Action” Button

This is very valuable and you need to have chosen the best one for your business Facebook page:

  • Book with you
  • Contact you
  • Learn more about your business
  • Shop with you
  • Download your app or play your game
  • Join your community
    I went with “Call Now” as I wanted to make it easy to call me. They do have the option to send me a message through Facebook Messenger also.
Call to action buttons facebook page call now or send message


This is broken down into areas that cover:

Find Us:

  • Address
  • Messanger
  • Phone


  • Category
  • Name
  • Username


  • Opening Hours

Business Info:

  • Business Details
  • Start Date
  • Business Type
  • Mission

Additional Contact Info:

  • Email Address
  • Website
  • Social Media links

More Info:

  • About
  • Impressum
  • Company Overview
  • General Information
  • Awards
  • Products
  • Founding Date
  • Public Transit
  • Menu
  • Privacy Policy
  • Page ID
  • Categories


  • Require an Image
  • A story on your business

Team Members:

  • Who is behind the business.


  • Showcase your business history and achievements.


Showcase your services and let people know what you have to offer. Here is an example of some of the services I offer:

Sell services facebook page
Social media and website training FIT Social Media


Have a personalised message so that when someone lands on your page. This gives the viewer the feeling that you are interested and prepared to go that extra mile as a business. This can be set up by going into the “Settings” of your business page and going into “Messaging” and scroll down to “Response Assistant” and creating your personalised message there.


Having reviews on your page is so important. And when you do receive a review my advice is to reply to the reviewer within 24 hours with a thank you.

Last but not least…

Keep your page up to date with any news, new products, services and changes regarding your business.
I hope you found this blog of interest and of value. If you did, that’s great and I have more for you to view if you click here! Have you been thinking you would like to get more up to speed with your own social media for your business, but no time to go to workshops or set classes? Why not give me a call or drop me an email and I will be happy to show you how I can work around your timetable with training focused on you and your business.

Tags:Facebook | Facebook Business Page | Facebook for Business | Facebook For Business Training | Social Media | Social Media for Business | Social Media for Business Training | Social Media Marketing

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