My Journey:

I have over 20 years of professional experience spanning a variety of industries. I know what it takes to look professional, be more approachable and build trust online. I am here to help Funeral professionals with their communities, locally and worldwide.

My journey started with customer-focused roles through to marketing. I worked with The Irish Stock Exchange, The Walt Disney Company, Lyreco and St. John of Gods Services. I took a career break to focus on my three little angels, who then headed off to school. I moved into working in website design, digital marketing and social media training.

In 2018, I set up FIT Social Media. Over time I accrued many clients. I noticed a recurring trend with my clients. Businesses who required a more empathic approach in their business got the most out of my work. They required an emotional and compassionate tone of voice for their online presence. I worked with these businesses and helped them develop online strategies. Their tone reflected the nature of their offerings. And from there working more and more with professionals in the Funeral industry.

My Why:

I know how daunting social media and digital marketing can be. Especially when you are trying to run a Funeral business. I am a big believer in keeping things simple and getting the foundations right. So you can keep a consistent online presence without spending every minute online.

I’m like your Driving Instructor, there by your side, giving you peace of mind on your online journey. I will work with you to help you gain more confidence online. You will see fast results and will understand when and where to post. You will gain insights into the benefits of all the online channels and will select your favourites.