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Digital Marketing Training for Funeral Professionals

I have worked with some wonderful Funeral businesses in Ireland, the U.K. and U.S.A. Please browse some reviews of my services and if you have worked with me you can share your feedback here:

FIT Social Media Reviews Google 5 Star Marketing for Funeral Professionals

Are you interested in getting my assistance with your Funeral business?

Please book a complimentary exploration chat today to explore how I can help you improve the online presence of your Funeral business.

Some of the Funeral businesses I am honoured to assist:

Amanda German, Co-Founder and Director Whiteballoon

Whiteballoon a resource for lifes end review Eimer Duffy FIT Social Media

Amanda German:Having completed a social media training programme with Eimer we would really recommend her for her expertise, enthusiasm and attention to detail. Eimer also joined us for one of our B2B Connect events where she kindly shared social media tips with the Providers on whiteballoon – thank you Eimer!

Amanda German

Co-Founder and Director Whiteballoon

Laurence O’Neill of O’Neills Funeral Home

Laurence O Neill of ONeills Funeral Home

Laurence O’Neill: “We worked closely with Eimer over several months on all aspects of our businesses online presence and social media platforms. The work we done together has provided us with the tools to successfully manage and build on our online presence. Eimer is a wealth of knowledge that is highly beneficial for any business and we can’t thank her enough. We would recommend her to any business considering employing her services.”

Graham Brown Funeral Times Editor and Publisher

Graham Brown Funeral Times

Graham Brown: “FIT Social Media worked with us in promoting the Funeral Times Trade Show 2023 and did a tremendous job in raising the profile in the months leading up to showtime. Eimer and Helena were a pleasure to work with and their knowledge and experience helped attract record numbers to Leopardstown Pavilion. Thank you for your help and I wish you every future success.”

Graham Brown

Funeral Times Editor & Publisher

Joel Soelberg of Duncan Stuart Todd Review FIT Social Media

Joel Soelberg Duncan Stuart Todd Funeral Care Supplier Specialists Equipment

Joel Soelberg: “Eimer’s passion for helping funeral related businesses connect online is evident in her work. I had the privilege of first connecting with Eimer Duffy at the Baltimore, MD, NFDA 2022 show.

Through her Zoom training sessions, Eimer provided me with invaluable insights into digital marketing, and social media strategies – all tailored specifically to the funeral industry. Her dedication to enhancing my virtual client relationships and optimizing my LinkedIn presence is truly commendable. She was always supportive and helpful, even when I was not diligent about doing my updates and session homework.

I was not surprised to learn of Eimer’s recent recognition as the “Best Innovative Product/Service 2023″. While an enhanced online presence may not be a product you can hold in your hand, it does provide tangible results. If you’re in the funeral industry or just looking to level up your digital presence, I highly recommend connecting with Eimer. Her expertise and passion are sure to help you serve your families even better.”

Debbie Hill | Event Manager The Good Funeral Awards The Association of Green Funeral Directors

Debbie Hill The Association of Green Funeral Directors

Debbie Hill: “Eimer has a wealth of knowledge and is the most patient person I know. So if your business needs to be seen more on social media and LinkedIn she can assist you with everything you need to know to get more exposure and make great connections across these platforms. I can’t recommend her highly enough!”

Brian Waters | Undertaking the Podcast

Brian Waters Undertaking the Podcast

Brian Waters: “Ryan and I at “Undertaking: The Podcast” are working with Eimer to focus our social media presence. Our first meeting was so eye-opening and helpful and we are excited to get building.

As Funeral Directors, we walk alongside our families and point out helpful things along the way. Eimer did exactly this with LinkedIn as well as other tools that can help us tell our story.

Our first meeting left us excited and energized to be creative and take control of our message.

Follow us at Undertaking: The Podcast on LinkedIn to watch as we get creative, all thanks to Eimer. Hear her story on episode #327 of Undertaking: The Podcast.”

Tom Lawless | IAFD Lawless Funeral Directors

Tom Lawless President of The Irish Association of Funeral Directors (IAFD) Lawless Funeral Directors

Tom Lawless: “I wish to recommend Eimer Duffy of FIT Social Media for her excellent social media and digital marketing session, which was really helpful to me as a Funeral Director. Throughout the training, Eimer’s expertise and knowledge were evident and she provided a warm and engaging environment that made the learning experience enjoyable.

Her guidance was practical, allowing me to gain a solid understanding of how to improve my online presence. With Eimer’s training I was able to optimise things such as my funeral home’s Google Business Profile, making it more visible to potential clients online, especially with local search. Her teaching style was clear, concise and easy to understand and I found the whole experience to be very interesting and useful.”

Neal Massey | Rom Massey and Sons

Neal Massey Rom Massey and Sons Funeral Directors

Neal Massey: “What a fount of knowledge Eimer has been! Eimer has helped our firm over the last year in learning all about the world of social media. She has demystified the many aspects of social media and imparted her vast knowledge with a cheerful and engaging manner.

All of our meetings have been fun and informative, with much patience from Eimer, which meant that we all retained more information with each meeting. After each meeting we received a written synopsis with links, and regular emails with updates and suggestions. Whenever advice was needed she was only a phone call or email away. I can wholeheartedly recommend Eimer if you are thinking of getting to grips with, or upping your game with, social media.”

Ann Sheridan The Association of Funeral Celebrants Ireland (AFCI)

Ann Sheridan The Association of Funeral Celebrants Ireland (AFCI)

Ann Sheridan: “Recently undertook Digital business training with Eimer as part of a training package delivered to the Association of Funeral Celebrants Ireland. The course was excellent, it was targeted to what I and our group needed and was applied so we could get set up immediately. Eimer provided detailed notes and was happy to follow up if any questions arose. I would highly recommend Eimer for training with your association.”

Russ Bravo | The Funeral Services Journal

Russ Bravo Managing Editor of The Funeral Services Journal

Russ Bravo: “Eimer has contributed regular articles to Funeral Service Journal since January 2022 on digital/social media know-how for Funeral Directors, and these have proved really helpful for our readers to up their game in the digital sphere.

She communicates clearly and passionately, and most importantly, demystifies social media and web presence/marketing for non-techy types. I would have no hesitation in recommending her wide-ranging social media skills, training and advice to any business wanting to improve their effectiveness online.”

Russ Bravo

Managing Editor of The Funeral Services Journal
(Known as “The Funeral Industry Bible” since 1886)

Hayley Bell | British Institute of Funeral Directors

Hayley Bell British Institute of Funeral Directors BIFD

Hayley Bell: “Eimer has written regular guest articles for the British Institute of Funeral Directors Publications since 2022. The content, geared towards helping Funeral Directors navigate the (sometimes scary) world of social media platforms, is informative, with helpful tips and written in a way that even a novice can get to grips with how to make the most of promoting your business on Social Media. I have had the pleasure of meeting Eimer in person and on Zoom; she is passionate and knowledgeable about what she does, and I wouldn’t hesitate to recommend her advice and training services.”

Sheryl O Brien | P Townley and Sons Limited Funeral Directors

Sheryl O'Brien P Townley & Sons Limited Funeral Directors

Sheryl O’Brien: “I found our session with Eimer extremely valuable and informative. Social media can seem quite daunting but Eimear helps to make it approachable and by sharing her insights and teaching us the benefits of these platforms, Eimer has provided us with the tools to ensure our business remains at the forefront of peoples minds. I learned a lot In one 90 minute session Thank you.”

Aaran Morriss | AG Morriss Funeral Directors

Aaran Morriss AG Morris Funeral Directors

Aaran Morriss: “I recently had a Google My Business profile session with Eimer. Up to now, my confidence and knowledge in this regard, has been very limited. I now feel in a better place on this front. Eimer is fantastic, and the support she has given me has helped me to be able to tackle my profile! Many thanks Eimer, I look forward to our chats and your advice in the future.”

Gerry King | Funeral Director Websites

Gerry King of Funeral Director Websites

Name: “During the course of 2021 Eimer has become a hugely reliable and valued colleague. She provides the solution to the specialist needs of my clients who need support and guidance in the vital task of making social media work for their businesses. Eimer is a personable and perceptive communicator who works tirelessly to achieve results for her clients. I have, and will continue to recommend her services safe in the knowledge that no one else is able to provide such an outstanding service.”

Niamh Sweeney | John Sweeney and Sons

Niamh Sweeney - John Sweeney & Sons

Niamh Sweeney: “A whole new world! I had no idea how valuable & effective an active social media presence could be & Eimer has certainly opened my eyes. We in the funeral services are often reluctant to promote ourselves. Yet the people using our service often have to choose a firm to entrust their loved one to at a most difficult time & based solely on a website or advert. What better way to make people aware of our services &, more importantly, our ethos, our competence, our compassion & our capabilities & expertise as Funeral Directors.

Social media allows us to present the person behind the company logo & Eimer has a wealth of knowledge & original ideas as to how it can be utilized. With our towns & cities growing rapidly & the constant movement of people, we cannot continue to rely solely on family traditions & familiarity to bring customers to our door. Our online presence is becoming increasingly important & will continue to do so.

It has been educational & enjoyable working with FIT Social Media & Eimer has sparked in me the courage & interest I needed to enter this world of endless possibilities.”

Ruth McQuillan | The Funeral Times

Ruth McQuillan The Funeral Times review FIT Social Media

Ruth McQuillan: “Eimer helped me realise the true potential and value of a good online business presence. With myself being a bit of a Technophobe, she was extremely patient and informative, showing me exactly how to increase business by utilising several online platforms including Google Business, Facebook and our own company website. I would thoroughly recommend Eimer Duffy at FIT Social Media Training for all your online media training.”

Colm Kieran | Funeral Director Solutions

Colm Kieran funeral director solutions my farewell wishes

Colm Kieran: “Eimer has a unique ability to understand the specific needs and challenges of the Funeral sector and apply her social media marketing strategies to help your business thrive. She has helped many funeral businesses to develop a strong social media presence, including creating compelling content and assisting you to engage with your audience.

Eimer has a great mix of technical know-how mixed with the appropriate empathetic tone for managing social media accounts in sensitive sectors. Eimer helps you navigate your way online to make sure that your presence is known and will help you to do so in a compassionate manner.”

Veronica Allen | Ceremonies by Veronica

Veronica Allen Celebrant Trim Meath Cermonies by Veronica

Veronica Allen: “Eimer has been guiding and mentoring me for some time now in the process of setting up an online profile for my new business. Her input, advice and patience has been invaluable to me. I have learned more from her about social media and its uses than I ever imagined. Eimer has an abundance of knowledge in her area and has the gift of knowing how to pass that knowledge on. I couldn’t recommend her highly enough. Your social media profile is in very safe and capable hands with this lady.”

Trisha Bonham Corcoran | Creative Ceremonies

Trisha Bonham Corcoran Life Celebrant

Trisha Bonham Corcoran: “I signed up with Eimer to try and up my game on my social media platforms and to demystify the processes. I can honestly say I’m so much more confident at using social media thanks to Eimer and her FIT training. I’ve learnt so much and my business is definitely improving. I would highly recommend her if you want to sign up with Eimer to try and up my game on my social media platforms and to demystify the processes. I can honestly say I’m so much more confident at using social media thanks to Eimer and her FIT training. I’ve learnt so much and my business is definitely improving. I would highly recommend her if you want to flex those online muscles and get your business noticed! Flex those online muscles and get your business noticed!”


Would you like to Review FIT Social Media?

If you have worked with me or availed of my services then let people know about your experience of working with me. I very much appreciate feedback and love to see what my clients think. I work with a variety of Funeral businesses across the world to help them with digital marketing and social media. Your feedback will help other businesses understand what it is like to work with me and increases the awareness of what I do.


I am proud to be a member of the following organisations. 

Work with me to improve your online presence:

It’s important that your online presence makes it easy for people to find you. This is especially so, when they don’t know you exist and what you provide. Along with your website you do need to be on the right social media and messaging channels. This will increase your visibility both when people are and are not searching for what you have to offer. Leading them to want to discover more about who you are, what you do and how you can help.

I can assist you with all this and help you to be confident with the right channels for your Funeral business. When you partner with me, we will work together to build your online presence. I have created a range of customised programmes for Funeral professionals with all knowledge levels catered for and time frames to suit.

How I Can Help You:

They say "knowledge is power". My goal is that you gain a better understanding of how social media works and how it helps your Funeral business grow. And if you have to have your social media managed by someone else, that their services meet your expectations.

We’ll talk about how to market to your local and global community, both online and offline. Let’s work together to future proof your Funeral business. And leverage your expertise and unique value proposition.

I help Funeral Directors, Undertakers, Funeral Homes, Direct Cremation Providers, Crematoriums and Cemeteries. Funeral suppliers, Celebrants, Hospices, Soul Midwives, Bereavement and Grief professionals, and more.

Check out below how I can help and support you with digital marketing:

Eimer Duffy FIT Social Media Exploration Chat Digital Marketing for Funeral businesses and professionals

Exploration Chat

Book a no obligation 30-minute cost-free call today with me. Learn how online marketing will help your Funeral business attract new clients today! Choose a date and time that suits you.

Resources Marketing Help desk is support for funeral businesses FIT Social MEdia Eimer Duffy Exploration Chat

Marketing Help Desk

Get expert marketing advice tailored to your Funeral business needs. We will work together to improve a specific issue you are facing in the marketing of your business.

Training Programme FIT Social Media digital marketing for business Ireland UK USA

Training Programmes

I have developed specialist programmes for Funeral professionals. Let’s work together to build your online presence across a variety of platforms. Suited to all knowledge levels.

blogging services for funeral services professionals

Writing Services

I will research and write new content for your website to help you attract more visitors. This will improve your website performance in search engines. Choose a plan that suits your needs.

LinkedIn for Funeral Professionals Training Programme FIT Social Media

Specialised LinkedIn Course

Specialised LinkedIn program for students and seasoned Funeral professionals. Get up to speed on this networking platform. Connect with the best network for your needs.

Done for you packages digital marketing services for funeral business FIT Social Media

Done for You Packages

Want to have content created just for you which will engage your audience? Time saving packages from customised graphics, social media posts with articles and more.

Discover my latest Podcasts, Videos, Articles and Newsletters

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