Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
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Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Social Updates
Podcast Interviews To Catch
MemberTalks - Eimer Duffy
MemberTalks! Podcast with Eimer Duffy FIT Social Media
I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.
#420 The NFDA Chats
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
#327 Eimer Duffy FIT Social
Undertaking | The Podcast Eimer Duffy FIT Social Media
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Latest Articles
Only posting death notices on social media? It’s time for change.
Posting only death notices on social media, then you are missing a powerful opportunity to connect, build trust and show the heart of your work
What to post on social media when it comes to direct vs traditional cremation
Not sure how to talk about direct vs traditional cremation on social media? Here are some ideas to help
How to Make Your LinkedIn Profile Stand Out as a Funeral Professional
Are you thinking “I need to up my game with LinkedIn but I don’t know where to start?” No...
How to use TikTok’s Teleprompter and get more confident on camera!
Are you ever nervous on-camera? I know exactly how you feel. The other day I came across...
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
Social media offers Funeral homes the chance to connect with their community. Build trust and...
How to Create a Social Media Content Calendar for Your Funeral Business?
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First,...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
5 Dos and Don'ts on Social Media for Funeral Directors
Written for the Funeral Services Journal in July 2024
Key practices include sharing authentic insights, engaging with the community, and maintaining updated profiles. Avoiding pitfalls like overposting or missing feedback helps funeral professionals create a thoughtful, compassionate social media presence that extends their care and support online.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
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