Funeral Marketing Resources

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I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:

Read latest publications >>

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Use my Hashtag Handbook >>

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Would you like me to contribute to your Funeral Publication?

I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.

Social Updates

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Delighted to be attending the Funeral Awards NI 2024 next Friday, 24 May 2024. The evening aims to showcase, celebrate and honour the incredible professionals working tirelessly in the funeral and bereavement sector. Highlighting the dedication, compassion and professionalism of those who support individuals and families during some of life's most challenging moments.

I want to wish all the finalists the very best. And if you're attending do let me know. See you there!

#funeralawardsni2024 #awards #funeralindustry #bereavementsector
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Delighted to be attending the Funeral Awards NI 2024 next Friday, 24 May 2024. The evening aims to showcase, celebrate and honour the incredible professionals working tirelessly in the funeral and bereavement sector. Highlighting the dedication, compassion and professionalism of those who support individuals and families during some of lifes most challenging moments. 

I want to wish all the finalists the very best. And if youre attending do let me know. See you there!

#funeralawardsni2024 #awards #funeralindustry #bereavementsector

⏰ 4 weeks today! And here are some benefits to using the official hashtag for the National Funeral Exhibition: #NFE24 in your posts before, during and after the event - it's a game-changer:

For Exhibitors:

#️⃣ Boost Your Brand Exposure: By using the hashtag, your posts can reach a wider audience beyond the event attendees. This means more eyes on your products, services, and brand messages potentially leading to new business opportunities.

#️⃣ Engage with Potential Clients: The hashtag helps you connect directly with attendees who are following the event. Share updates, special offers and engaging content to start meaningful conversations and build relationships.

For Attendees:

#️⃣ Stay Informed: Following the hashtag keeps you in the loop with live updates, announcements, and session highlights. This ensures you don’t miss any important information or exciting developments during the exhibition.

#️⃣ Network with Ease: The hashtag creates a vibrant online community where you can interact with other professionals, speakers and exhibitors. It’s an excellent way to expand your network and discover new opportunities.

Using the official hashtag helps everyone get the most out of the National Funeral Exhibition. Click the hashtag itself and see who is talking about going and for lots of updates etc!

And see you all there, four weeks today.... Hall 2, Stand 225!

#nafd #funeralindustry #FITsocialmedia
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⏰ 4 weeks today! And here are some benefits to using the official hashtag for the National Funeral Exhibition: #NFE24 in your posts before, during and after the event - its a game-changer:

For Exhibitors:

#️⃣ Boost Your Brand Exposure: By using the hashtag, your posts can reach a wider audience beyond the event attendees. This means more eyes on your products, services, and brand messages potentially leading to new business opportunities.

#️⃣ Engage with Potential Clients: The hashtag helps you connect directly with attendees who are following the event. Share updates, special offers and engaging content to start meaningful conversations and build relationships.

For Attendees:

#️⃣ Stay Informed: Following the hashtag keeps you in the loop with live updates, announcements, and session highlights. This ensures you don’t miss any important information or exciting developments during the exhibition.

#️⃣ Network with Ease: The hashtag creates a vibrant online community where you can interact with other professionals, speakers and exhibitors. It’s an excellent way to expand your network and discover new opportunities.

Using the official hashtag helps everyone get the most out of the National Funeral Exhibition. Click the hashtag itself and see who is talking about going and for lots of updates etc! 

And see you all there, four weeks today.... Hall 2, Stand 225!

#nafd #funeralindustry #FITsocialmedia

3 CommentsComment on Facebook

I’m gonna give you the BIGGEST hug

Hope to catch up.

The National Association of Funeral Directors 2024 conference in Windsor was an exceptional event this weekend ☀️

It was great to attend and I found it to be a wonderful opportunity to reconnect with familiar faces and forge new connections in the amazing De Vere Beaumont Estate in Windsor. We had the most beautiful weather and it was fab to catch The Northern Lights on Friday night!

The conference agenda was well thought out making the most of each day. The discussions and talks throughout the weekend were immensely valuable. It was truly inspiring to be surrounded by so many professionals from all over the UK, Europe and the US, eager to share their expertise and passion. Congrats to the Graduates of 2022-23 who received their awards on Friday, all the very best to them going forward.

The evening events, hosted by Barry Pritchard on Friday and Saturday were wonderful with fabulous musical themes. And the London Association of Funeral Directors' Saturday event hosted by Michael Tiney brought a real sparkle to the weekend.

A big round of applause to all involved in organising this outstanding event and to outgoing President Barry Pritchard, who has served with distinction over the past year. And best wishes to incoming President Jenny Gilbert-Trigg for her year ahead.

#nafd24 #londonassociationoffuneraldirectors #funeralindustry #FITsocialmedia
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The National Association of Funeral Directors 2024 conference in Windsor was an exceptional event this weekend ☀️

It was great to attend and I found it to be a wonderful opportunity to reconnect with familiar faces and forge new connections in the amazing De Vere Beaumont Estate in Windsor. We had the most beautiful weather and it was fab to catch The Northern Lights on Friday night!

The conference agenda was well thought out making the most of each day. The discussions and talks throughout the weekend were immensely valuable. It was truly inspiring to be surrounded by so many professionals from all over the UK, Europe and the US, eager to share their expertise and passion. Congrats to the Graduates of 2022-23 who received their awards on Friday, all the very best to them going forward.

The evening events, hosted by Barry Pritchard on Friday and Saturday were wonderful with fabulous musical themes. And the London Association of Funeral Directors Saturday event hosted by Michael Tiney brought a real sparkle to the weekend. 

A big round of applause to all involved in organising this outstanding event and to outgoing President Barry Pritchard, who has served with distinction over the past year. And best wishes to incoming President Jenny Gilbert-Trigg for her year ahead.

#nafd24 #londonassociationoffuneraldirectors #funeralindustry #FITsocialmediaImage attachmentImage attachment+Image attachment

2 CommentsComment on Facebook

Amazing pictures Eimer!

Great work 🤍

Who else is going? First time in Windsor and looking forward to attending this year's National Association of Funeral Directors Conference and AGM.

#nafd24 #funeralindustry #funeraldirector #FITsocialmedia
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Who else is going? First time in Windsor and looking forward to attending this years National Association of Funeral Directors Conference and AGM. 

#nafd24 #funeralindustry #funeraldirector #FITsocialmedia

🎥 What are 3 ways to create compelling video content from home?

Thank you to Larysa Hale of Expert Circle for the invitation to contribute to this collaborative article. It was great to exchange ideas and strategies when it comes to using video.

Great strategies shared by Fiona De Brabanter, Jason Culleton, Ben Laing, Jon Hammond, Lauren Fowles, Matt Southam, Mark Young and Gerard Anthony Gerona. And if you haven't considered using video before, do think about it, as you can get started straight away and it will help you to stand out more in a competitive market in the Funeral industry.

Click here to read more ➡️ bit.ly/ExpertCircleVideo

#ExpertCircle #videotips #funeraldirector #FITsocialmedia
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🎥 What are 3 ways to create compelling video content from home? 

Thank you to Larysa Hale of Expert Circle for the invitation to contribute to this collaborative article. It was great to exchange ideas and strategies when it comes to using video. 

Great strategies shared by Fiona De Brabanter, Jason Culleton, Ben Laing, Jon Hammond, Lauren Fowles, Matt Southam, Mark Young and Gerard Anthony Gerona. And if you havent considered using video before, do think about it, as you can get started straight away and it will help you to stand out more in a competitive market in the Funeral industry.

Click here to read more ➡️ https://bit.ly/ExpertCircleVideo

#ExpertCircle #videotips #funeraldirector #FITsocialmedia

🐻 What are some "Bear" essentials when it comes to being online for you and your Funeral business?

Maintaining a strong digital presence is crucial for your funeral home, especially with a well-optimised Google Business Profile to enhance local visibility. Engaging content on social media and a user-friendly website further establish your reputation as a supportive and accessible service. Additionally, using video content can authentically communicate the care and respect you bring to funeral services, helping to demystify processes and offer genuine comfort to those grieving. These strategies collectively strengthen your digital footprint and connect you meaningfully with your audience and community.

Thank you to Russ Bravo and the Editorial Team at Funeral Service Journal (FSJ) for including my article in the May 2024 edition. 😊📚

Find out more about FSJ "The Industry Bible Since 1886" head to fsj.co.uk/ for lots of interesting articles, information and more! 💻👍

#FuneralServiceJournal #FuneralIndustry #OnlinePresence #fitsocialmedia
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🐻 What are some Bear essentials when it comes to being online for you and your Funeral business?

Maintaining a strong digital presence is crucial for your funeral home, especially with a well-optimised Google Business Profile to enhance local visibility. Engaging content on social media and a user-friendly website further establish your reputation as a supportive and accessible service. Additionally, using video content can authentically communicate the care and respect you bring to funeral services, helping to demystify processes and offer genuine comfort to those grieving. These strategies collectively strengthen your digital footprint and connect you meaningfully with your audience and community.

Thank you to Russ Bravo and the Editorial Team at Funeral Service Journal (FSJ) for including my article in the May 2024 edition. 😊📚

Find out more about FSJ The Industry Bible Since 1886 head to https://fsj.co.uk/ for lots of interesting articles, information and more! 💻👍

#FuneralServiceJournal #FuneralIndustry #OnlinePresence #fitsocialmedia

Have you heard? Here's something new 🎙 🎧

Golden Leaves Funeral Plans have launched a new podcast series called ‘The View’ hosted by Malcolm Flanders who brings to light the dynamic changes and deep insights from within the funeral industry. It’s a valuable resource for anyone interested in understanding the nuances and evolving trends of funeral services, delivered through engaging stories and perspectives.

Listen to the first episode here: bit.ly/TheViewPodcast and it's also available on Spotify, Apple and Google Podcasts. Highly recommended for those looking to gain deeper insights into the funeral industry.

P.S. What's your view?

#goldenleaves #theviewpodcast #funeralindustry #funeraldirectors
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Are you missing something? 🤔

🔍 When did you last check the small print in your funeral home's privacy policy and see if it encompasses robust social media guidelines? Here's a quick video on why updating your privacy policy's social media guidelines is vital 🎥

For more on this and other articles see The Funeral Times Magazine Ireland: issuu.com/funeraltimes 💻

If you’re interested in enhancing your digital ethics or have questions about integrating social media guidelines into your privacy policy, happy to chat. Oh and if you're going to NFE2024 do let me know, I will be there with Ian Henderson and Carole Henderson of Flourishh.org with our special guest who we know you will want to get a selfie with! 📸😀

#privacypolicy #socialmediatips #funeralindustry #FITsocialmedia
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🎥❓To video or not to video, now that is the question? Are you sitting on the fence about using video for your Funeral business? Think of video as an opportunity to help you stand out more in a competitive market. ✅

😲 Video that can be one scary thing! It's not easy at the start. I got asked about how to get started with just your smartphone. Creating engaging video content can take less time than you think, even with minimal equipment. As a Funeral professional, you have a unique opportunity to connect with your community and showcase your compassionate services through video. Here’s 3 things that will help you to produce videos that resonate well with families and individuals seeking guidance during challenging times. And save you time, money and kickstart ideas on what to record 🎥

1️⃣ Crafting Content That Resonates: Focus on topics that provide real value to your audience. This could include guidance on planning memorial services, insights into the emotional aspects of grief, or advice on choosing between burial and cremation options. Consider sharing a step-by-step guide on preparing for a funeral or discussing the latest trends in memorial services. Approach each topic as if you're having a respectful and insightful conversation with a friend or client, which helps maintain a tone that is both engaging and professional. For question inspiration, put a Funeral related topic into Google and check out the section that comes up "People Also Ask". There could be inspirational questions that you can use as ideas for your videos.

2️⃣ Recording with Simplicity: Use your smartphone for recording. Today's smartphones are equipped with cameras that can capture high-quality video. Choose a quiet spot with good natural lighting, ideally near a window, to enhance video quality without the need for professional lighting equipment. A tripod can stabilise your shots, giving your video a more polished look. Sound quality is crucial, especially when discussing sensitive topics. Consider using an external microphone to ensure clarity and make your videos as professional as they look.

3️⃣ Straightforward Editing: Editing your videos doesn’t have to be an intricate process. Tools like CapCut, which is free and user-friendly, are suitable for beginners and available for both mobile phones and desktops. Use it to trim your videos, adjust lighting and audio, and add subtitles if necessary. These edits can significantly enhance the professionalism of your videos, making them more appealing and accessible to your audience.

By keeping your delivery clear and topics/content relevant, you'll build a loyal following that values your expertise and sensitivity. This approach not only helps in educating your audience but also in building trust and empathy.

#funeralindustry #celebrants #contentcreation #FITsocialmedia
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Podcast Interviews To Catch

MemberTalks - Eimer Duffy

by Member Talks! | WA. State Funeral Directors Association

MemberTalks! Podcast with Eimer Duffy FIT Social Media

I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.

#420 The NFDA Chats

by Ryan Ballard & Brian Adams | Undertaking The Podcast

Undertaking | The Podcast The NAFD Chats

John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.

#327 Eimer Duffy FIT Social

by Ryan Ballard & Brian Adams | Undertaking The Podcast

Undertaking | The Podcast Eimer Duffy FIT Social Media

I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.

Episode 72: Let's Get Social

by Eimer Duffy & Phillip Twyford | Let's Get Social Radio Show

Let’s Get Social with Mary Cunniffe & Colm Kiernan

We discuss how the Funeral Industry is harnessing the power of Social Media. With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.

Latest Videos

The Let's Get Social Show

@theletsgetsocialshow

Latest Articles

Guest Publications

I have written articles for a number of publications and businesses such as The Funeral Service JournalThe British Institute of Funeral DirectorsThe Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.

Making smart use of tech to drive the growth of your business

Making smart use of tech to drive the growth of your business

Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue

 

 

Why do I need a Social Media Statement for my Website Article British Institute of Funeral Directors

Why do I need a Social Media Statement for my Website Article?

Written for the The British Institute of Funeral Directors Journal - January 2024

 

>> Read the full article here

How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday Article for Funeral Times August 2023 by Eimer Duffy FIT Social Media

How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday

Written for the The Funeral Times in August 2023

Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...

>> Read the full article here

Harnessing the benefits of social media for cemeteries article by Eimer Duffy FIT Social Media ICCM Journal Summer 2023

Harnessing the benefits of social media for cemeteries

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023

Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...

>> Read the full article here

How to attract new employees as a cemetery or crematorium using social media Eimer Duffy FIT Social Media

How to attract new employees as a cemetery or crematorium using social media

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023

This is a great question. Life has changed so much in recent years especially since the pandemic hit.

>> Read the full article here

The Funeral Times Why use social media for your Funeral home in 2023 - Eimer Duffy FIT Social Media landscape

Why use social media for your Funeral home in 2023

Written for the The Funeral Times in March 2023

Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.

>> Read the full article here

social media strategy for your funeral home Eimer Duffy FIT Social Media

Thinking of a social media strategy for your funeral home?

Written for the Funeral Services Journal in February 2023

The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.

>> Read the full article here

ICCM What to include in a Facebook post for your cemetay or crematorium Eimer Duffy FIT Social Media

What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022

When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.

>> Read the full article here

How to set up Google My Business FIT Social Media Blog

Google Business Profiles – why you need one now

Written for the Funeral Services Journal in June 2022

Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.

>> Read the full article here

Review Funeral Services Eimer Duffy FIT Social Media

Why are Google reviews important and what is the best approach in acquiring them?

Written for the Funeral Director Websites in November 2021

Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.

>> Read the full article here

Funeral Times Article Eimer Duffy FIT Social Media

Eimer Duffy answers your questions

Written for the The Funeral Times in November 2021

Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.

>> Read the full article here

Hashtag Handbook FIT Social Media 2023

Get instant access to your Hashtag Handbook

Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.

This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.

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