Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
→ Listen to Let’s Get Social Show >>
→ Use my Hashtag Handbook >>
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Social Updates
Podcast Interviews To Catch
MemberTalks - Eimer Duffy
MemberTalks! Podcast with Eimer Duffy FIT Social Media
I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.
#420 The NFDA Chats
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
#327 Eimer Duffy FIT Social
Undertaking | The Podcast Eimer Duffy FIT Social Media
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Episode 72: Let's Get Social
Let’s Get Social with Mary Cunniffe & Colm Kiernan
We discuss how the Funeral Industry is harnessing the power of Social Media. With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.
Latest Articles
How to create a social media marketing campaign for your Funeral home?
Having a social media presence has become essential. With the right approach, social media will...
Funeral Home Marketing Strategies – FIT Social Media
Marketing online is essential for funeral homes. It helps you reach potential clients and...
Make the most of The National Funeral Exhibition 2024 using social media
Will you be at The National Funeral Exhibition 2024 (NFE24)? Have you thought about how you can...
How To Up Your Networking Game at the NAFD Conference and AGM with LinkedIn.
Will you be at The National Association of Funeral Directors (NAFD) Conference and AGM? It's a...
The National Celebrants Convention 2024 – why you don’t want to miss this event!
Will you be attending The National Celebrants Convention 2024? This amazing event is being...
What to post on TikTok for Funeral and Bereavement professionals
This can be one of the biggest challenges for anyone starting on TikTok. Here are some content...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Get instant access to your Hashtag Handbook
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
Had a trip away and turned on my phone after landing to find a lovely surprise in my inbox 📲🛬
Delighted to be a Finalist in this year's Good Funeral Awards being held in The Eden Project hosted by the very esteemed Association of Green Funeral Directors (AGFD).
To everyone who took the time to nominate me you were very kind and I can't thank you enough. It was such an honour to be listed alongside the other Nominees for "Best External Supplier to the Funeral Industry" all of whom are very innovative and inspiring people/companies in the Funeral industry. Thank you to the judges for considering me and I want to wish all Finalists, friends and colleagues the very best on 14th September 2024.
The AGFD are very forward-thinking, established in 2009 and has three main objectives.
✅ To help members of the public find funeral homes in their area which are willing to provide more sustainable and eco-friendly options in the funerals they carry out.
✅ To encourage funeral directors (FDs) to become more green-minded in all aspects of their work and help bring natural funerals into the mainstream.
✅ To hold the yearly Good Funeral Awards which recognise all those in the industry offering the best service and/or products to their customers.
If you wish to attend or find out more information on the awards: bit.ly/GoodFuneralAwards and do follow the Association of Green Funeral Directors - AGFD on social media to keep up to date on the Awards and the Association itself.
Thank you again 😊
Eimer
P.S. The official hashtag for this year's Awards is #gfa2024 follow this also on social media and don't forget to use it in your posts before, during and after the event.
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Well done
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🎯 How to Create a Social Media Marketing Campaign for Your Funeral Home? Is this something you have been thinking about? Not sure where to start?
A thoughtful social media campaign can greatly benefit funeral homes by expanding reach and visibility. Help build and leverage a funeral home's reputation as a compassionate and modern service provider, attracting more families to their services.
Here are some key steps:
🎯 Be Strategic: Define your goals, whether it’s community engagement or expanding your reach.
🎯 Choose the Right Platforms: Focus on where your audience is. Facebook and Instagram are excellent choices for their community and visual features.
🎯 Create Meaningful Content: Share tributes, grief support resources, community activities and educational posts.
🎯 Consistency is key: Develop a content calendar and engage with your audience regularly.
🎯 Test, Test, Test: Try out different campaigns as you need to do various ones.
Want to get started? Here's my latest blog for more tips on crafting an impactful social media campaign: bit.ly/socialmediacampaign_ and if you have any questions do let me know.
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Want some dos and don’ts to help you make a meaningful impact on social media for your Funeral home/business. This is a good time to take a look at your social media platforms and see if there are things you can do more of, and those to avoid.
Thank you to Russ Bravo and the Editorial Team at Funeral Service Journal Limited (FSJ) for including my article in the July 2024 edition. 😊📚
Find out more about FSJ "The Industry Bible Since 1886" head to bit.ly/3zCBVd1 for the latest edition and more with lots of interesting articles and info! 💻👍
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Delighted to receive feedback like this. I always hope I meet and do my best to exceed expectations. Thank you Paula of R H Faulkner & Daughter for your very kind words. 😊
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Well you are the best I do keep saying this Eimer Duffy
What are the Best Social Media Platforms for Funeral Directors to Use?
At The National Funeral Exhibition 2024, I was giving a CPD session and asked, who was on social media? Everyone's hands went up. No surprise there then as many using personally and professionally. Just shows that social media is a powerful tool: You can reach a broader audience. The place to share valuable information. And where you can engage with local and global communities.
So, with that in mind, what are the best social media platforms to be on? What are the benefits for you personally and for your funeral home or business? And how can you use them more effectively? See below for some pointers on Facebook, Instagram, LinkedIn and yes the dreaded TikTok!
Thank you to The Funeral Times Magazine Editor Ruth McQuillan for adding my article to this month's edition (see pgs 22-24). Here's a link to the digital version➡️ bit.ly/3xY2M2P with lots of other interesting topics, updates and more in this issue to read. 💻😀
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🔗 Elevate your professional presence with your own personalised LinkedIn URL! 🔗
Having a polished and professional presence on LinkedIn can make a world of difference. It's not just about networking; it's about showcasing your expertise, building credibility and making those meaningful connections that matter.
One simple yet impactful way to enhance your personal brand is by customising your LinkedIn Personal Profile URL. Your URL (Uniform Resource Locator) is the web address that links directly to your profile.
Here's why it's so beneficial to customising your URL:
✨ Enhanced Visibility: A clean, professional URL is easier to remember and share.
✨ Increased Credibility: It shows attention to detail and a commitment to your professional image.
✨ Improved SEO: A customised URL can help your profile appear higher in search results.
🎥 Click below for my quick video to guide you through customising your own LinkedIn URL.
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Delighted to share that I've been invited to join the training panel at The Entrepreneurs Academy.
It was great to meet everyone today in 3D and hear more about the exciting projects and programmes. The academy is amazing for Entrepreneurs, offering great resources and a supportive network to help turn ideas into successful businesses.
Thank you to everyone at The Entrepreneur's Academy especially Lorraine, Noel and the EA support team for the very warm welcome.
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Well done.
Great day today catching up with everyone! It is a real honour to work with such an inspiring group of people!
Thank you CyberSafeKids for a wonderful day ☺️☀️
#cybersafekids #OnlineSafety #keepingkidssafeonline😎 What a glorious day to catch up with our amazing panel of dedicated trainers, without whom our work in primary and secondary schools, and companies throughout Ireland would simply not be possible. Our #onlinesafety education programme is a vital part of our mission to #KeepKidsSaferOnline.
Thank you to each and every one of you for delivering this programme to children, young people, teachers, parents, adults, youth and social workers across the country. 👏
School may be out for the summer, BUT parents are still working! 🥲 If you would like to arrange a talk to empower and support your staff on how they can protect their kids online, please call (01) 582 5421 or email office@cybersafekids.ie
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