Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
→ Listen to Let’s Get Social Show >>
→ Use my Hashtag Handbook >>
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Podcast Interviews To Catch
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
Undertaking | The Podcast FIT Social with Eimer Duffy
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Let's Get Social Show
"How the Funeral Industry is harnessing the power of Social Media"
With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.
Latest Articles
What’s a hashtag and how to use them for you and your Funeral home or business?
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social media is not at the top of your list. And when you do get time you are more concerned about what to...
Want to make a “Great First and Lasting Impression” with social media cover images?
When people visit your social media accounts what is their first impression? Especially when it comes to the image at the top of your accounts? Do the images engage them and encourage them to want...
How to have the right strategy and tactics for marketing your Pre-Planning services?
Are you looking for ways to make your Funeral home stand out from your competitors? For say when it comes to marketing your Funeral pre-planning/pre-need services? If so, it's essential to start...
5 social media mistakes to avoid for your funeral home
As a Funeral Director, you're committed to helping families at their time of need. And with the rise and popularity of social media, it has become important to show that online as well. Social media...
Why is a Google Business Profile important?
A few weeks ago I was attending a family funeral. I wanted to find out the directions to the church and then the cemetery. Thank goodness for Google Maps as I would not have found either. The Google...
Why have a blog on your funeral home website?
This is a very good question. I got asked this by a client. I said a blog is a great way to connect with your online community. And share information about your funeral home / business. When people...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Get instant access to your Hashtag Handbook
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
