Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
→ Listen to Let’s Get Social Show >>
→ Use my Hashtag Handbook >>
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Social Updates
Podcast Interviews To Catch
MemberTalks - Eimer Duffy
MemberTalks! Podcast with Eimer Duffy FIT Social Media
I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.
#420 The NFDA Chats
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
#327 Eimer Duffy FIT Social
Undertaking | The Podcast Eimer Duffy FIT Social Media
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Episode 72: Let's Get Social
Let’s Get Social with Mary Cunniffe & Colm Kiernan
We discuss how the Funeral Industry is harnessing the power of Social Media. With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.
Latest Articles
A Funeral Director’s Guide to Embracing LinkedIn: More Than Just a CV or Resume!
In today’s digital world, having an online presence is vital for all professionals, including...
Some interesting Funeral conferences, events and exhibitions for the rest of 2023!
Summer is here! And I have been thinking about some of the Funeral conferences and exhibitions I...
10 ideas of what to post for a Funeral home over the summer
Following on from my previous blog "9 tips for managing your social media over the summer", post...
9 tips for managing your social media over the summer
Are you going on holiday (as we say here in Ireland) or vacation this summer? If so, here's a list...
What’s a hashtag and how to use them for you and your Funeral home or business?
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social...
Want to make a “Great First and Lasting Impression” with social media cover images?
When people visit your social media accounts what is their first impression? Especially when it...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Get instant access to your Hashtag Handbook
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
Will you be hosting, sponsoring, speaking or exhibiting at a Funeral event/exhibition in 2024?
Planning ahead and getting the right date that doesn't conflict with other event is key and in this quick and informative video Thomas Parmalee of FuneralVision.com shares this and other great tips on "How Do I Plan A Successful Event For Funeral Directors?"
Have you anything else you would like to add? I would like to say have an event hashtag that is unique, relevant and not being used by anyone else. And to encourage everyone involved to use the event hashtag before, during and afterwards on social media. Here are some of the benefits:
#️⃣ Increased Visibility and Reach: An event hashtag can significantly amplify the visibility of your event. When all involved in the event use the hashtag, their posts become discoverable to a wider audience, including those who may not be present at the event, but are interested what's happening at it.
#️⃣ Enhanced Engagement: Hashtags encourage real-time engagement. Attendees can share their thoughts, photos and videos, fostering a sense of community and interaction both online and offline there. This engagement can also extend to those unable to attend, keeping them connected and informed.
#️⃣ Networking Opportunities: Hashtags make it easier for attendees to find and connect with each other, facilitating networking. By following the hashtag, Funeral professionals can identify potential collaborators, industry influencers, or peers with similar interests.
#️⃣ Content Aggregation: A dedicated hashtag serves as a central repository for all content related to the event. This makes it easier for you and other attendees to find, share and keep track on the content generated during the event.
#️⃣ Feedback and Insight: The hashtag can be a valuable tool for gathering feedback. Attendees’ posts can provide insights into what aspects of the event were most impactful, allowing for continuous improvement in future ones.
#️⃣ Post-Event Engagement: The conversation doesn’t have to end with the event. The hashtag allows for ongoing discussions, helping to maintain momentum and interest in the topics covered and keep the community engaged until the next event.
#️⃣ Marketing and Promotion: For future events, showcasing past success through the hashtag stream can be a powerful marketing tool. It demonstrates the experiences and value of the event to potential attendees and sponsors.
An event hashtag can be a gentle yet effective way to introduce Funeral professionals to the benefits of digital engagement. It's a tool that not only enhances the event experience, but also contributes to building a more interconnected professional community.
Recommend FuneralVision's newsletter and following them on social media.
#funeralvision #funeraldirector #eventmanagement #FITsocialmedia ... See MoreSee Less
A Reader Asks: How Do I Plan a Successful Event for Funeral Directors? - FuneralVision.Com
www.funeralvision.com
If you focus on a handful of items, you’ll be on the path to position yourself to succeed, according to the founder of FuneralVision.com.0 CommentsComment on Facebook
Not to be missed! What an amazing reveal by The Association of Green Funeral Directors for The Good Funeral Awards 2024! Super exciting venue The Eden Project! Will you be there? 😀🌿👏
#agfd #gfa2024 #edenproject #funeralindustry ... See MoreSee Less
This content isn't available at the moment
When this happens, it's usually because the owner only shared it with a small group of people or changed who can see it, or it's been deleted.0 CommentsComment on Facebook
🎙Love the Member Talks podcast hosted by Rob Goff of the Washington State Funeral Directors Association - WSFDA, and it was a real bonus to hear fellow National Association of Funeral Directors member Joe Rowland of Rowland Brothers Funeral Directors and Rowland Brothers International being interviewed in the latest episode. Really interesting conversation and Happy 150th to Rowland Brothers: bit.ly/3uJyX3T 👏🎉
#membertalks #rowlandbrothers #funeraldirector #FITsocialmedia ... See MoreSee Less
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So why should social media engagement matter?
When it comes to acquiring it on social media there are a few things to consider. It’s about nurturing conversations, having an approachable presence and posting content that people need. Leading to more likes, comments, shares etc… By moving beyond posting death notices and being relentlessly helpful with solutions, you become “the go-to and valuable” Funeral Director. This will leverage you to stay top of mind, raise your profile above your competitors and create a ripple of increasing engagement on social media for you and your Funeral services.
In the latest edition of The British Institute of Funeral Directors' Journal (Issue 11, see pages 46-47) I touch on getting more engagement on social media, why it's so important for you and your Funeral business with building those relationships etc.. and some tips to get moving with: bit.ly/3sQAnt5 📖
I am honoured to be a contributor writer for The British Institute of Funeral Directors "BIFD". It is established since 1982 and places the professional and educational needs of Funeral Directors firmly at the centre of its work. Want to find out more: www.bifd.org.uk/ and I highly recommend following them on social media for updates on their different courses, events and more coming up 😊💻📲
#bifdjournal #funeraldirectors #engagementtips #FITsocialmedia ... See MoreSee Less
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🌿 Thrilled to announce being selected as a qualified Associate Supplier to the Association of Green Funeral Directors!
Since 2009, the AGFD has been pivotal in:
✳️Assisting the public in finding sustainable and eco-friendly funeral homes.
✳️ Encouraging funeral directors to adopt green practices in all aspects of their work, making natural funerals a mainstream choice.
✳️ Organising the annual Good Funeral Awards, recognising outstanding service and product providers in the industry.
One of FIT Social Media's main focuses is supporting Bereavement and Funeral professionals by showcasing their eco-friendly initiatives using social media and digital marketing. Assisting clients so they can adapt to the evolving digital landscape and ensuring they gain a better online presence. Harness the right platforms, content and strategies to stay top of mind. And with the emphasis on being more eco-friendly, this then led to developing a specialised LinkedIn programme for Bereavement and Funeral professionals who want to connect with the right people. The benefits of the platform are many such as; unparalleled networking opportunities, enhanced personal and brand visibility, and even removing the need for those business cards! 🌍
Thank you to the Association for the opportunity to be selected and I look forward to collaborating, learning and growing with fellow members who share dedication to providing compassionate and eco-conscious services to Funeral professiona#agfd##ecofriendlybusinessi#funeraldirectore#FITsocialmediamedia ... See MoreSee Less
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Congratulations from all of us Coffin Club In Margarets Memory CIC
Congratulations
Incredible 🫶🏻 xxx
If you are a parent or guardian I highly recommend you have a watch of this short and very informative video by CyberSafeKids especially if you are about to check the Santa list. Do follow them on social media for more tips and the latest updates 📲😀
#cybersafekids #cybersafetytips #childsafety #christmas2023 ... See MoreSee Less
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#️⃣ To hashtag or not to hashtag? #️⃣
Now that is the real question…. You are super busy and yes social media is not at the top of your list. And when you do get time you are more concerned about what to post and hashtags are kinda a last thought. I get that.
The topic of hashtags came up in a conversation I had with a client. Hashtags are an important feature and asset on social media. So what is a hashtag and how do you really make the most of them? Click below to find out ⬇️
#hashtagstrategy #socialmediastrategy #funeraldirectors #FITsocialmedia ... See MoreSee Less
What's a hashtag and how to use them for your Funeral business?
fitsocialmedia.ie
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social media is not at the top of your list.0 CommentsComment on Facebook
Have you watched this? 📹👀
I have just watched this gentle, informative and educational video by Child Bereavement UK explaining funerals to children. I found it very thoughtful and a lovely way to approach the subject.
Sharing a mix of content across your social media channels, which demystifies the Funeral process for all ages and cultures, is not just about information; it’s about guidance and education. By posting more helpful content that sheds light, you can make a profound difference.
#funeraldirectors #funeralhomes #cgaw2023 #bereavement ... See MoreSee Less
3 CommentsComment on Facebook
Thank you for sharing your thoughts about our film. In case it's useful, there is also an animation which covers explaining burials and can also be found on our page.
This is such a lovely simple way to explain to children. It's done so well.
What a gentle video Eimer, thanks for sharing, I often get asked by families how to explain to the children/grandchildren. Great to have resources.
There's a new feature on Instagram that's quite handy which is being rolled out so keep an eye out 📲👀
You can now share comments from your Instagram posts directly onto your Instagram Stories. Think of it as a bridge connecting your posts and Stories.
For example; if someone leaves a kind comment on your Instagram post, acknowledging your thoughtful service, you can now highlight this in your Stories. It's a subtle, yet effective way to show the impact of your work, while maintaining the dignity and respect that your profession upholds.
To share a comment to your Story:
- Find the Comment: Find the post where the comment was made.
- Select the Comment: And swipe right on a reply
- Share to Your Story: An option will pop up to share this comment. Tap on it.
- Comment appears in a sticker format on your Story.
This feature isn't just about increasing visibility, you'll be showing your community your heartfelt apprecia#instagramupdatese#funeralhomea#funeraldirectore#FITsocialmedialdirector #FITsocialmedia ... See MoreSee Less
Instagram Will Now Let You Highlight Post Replies in Stories
www.socialmediatoday.com
A new way to highlight top replies to your IG posts.0 CommentsComment on Facebook