Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
→ Listen to Let’s Get Social Show >>
→ Use my Hashtag Handbook >>
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Social Updates
Podcast Interviews To Catch
MemberTalks - Eimer Duffy
MemberTalks! Podcast with Eimer Duffy FIT Social Media
I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.
#420 The NFDA Chats
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
#327 Eimer Duffy FIT Social
Undertaking | The Podcast Eimer Duffy FIT Social Media
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Episode 72: Let's Get Social
Let’s Get Social with Mary Cunniffe & Colm Kiernan
We discuss how the Funeral Industry is harnessing the power of Social Media. With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.
Latest Articles
The National Celebrants Convention 2024 – why you don’t want to miss this event!
Will you be attending The National Celebrants Convention 2024? This amazing event is being...
What to post on TikTok for Funeral and Bereavement professionals
This can be one of the biggest challenges for anyone starting on TikTok. Here are some content...
How to get started with TikTok for Funeral and Bereavement Professionals?
When TikTok came out I wasn't drawn to it. I could hear myself groan at the thought of diving...
Leveraging Your Funeral Home’s Online Presence With The Power of Online Reviews
Online reviews are key in today's digital landscape. They serve as a public testament to a...
Want a better strategy for being online as a Bereavement professional in January?
With January nearly here, it's not just about the new year etc.. It can also be a difficult...
How To Use Digital Marketing Strategies For Funeral Homes
You want to make the most of being online for your Funeral home. Especially as things are...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Get instant access to your Hashtag Handbook
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
🎥❓To video or not to video, now that is the question? Are you sitting on the fence about using video for your Funeral business? Think of video as an opportunity to help you stand out more in a competitive market. ✅
😲 Video that can be one scary thing! It's not easy at the start. I got asked about how to get started with just your smartphone. Creating engaging video content can take less time than you think, even with minimal equipment. As a Funeral professional, you have a unique opportunity to connect with your community and showcase your compassionate services through video. Here’s 3 things that will help you to produce videos that resonate well with families and individuals seeking guidance during challenging times. And save you time, money and kickstart ideas on what to record 🎥
1️⃣ Crafting Content That Resonates: Focus on topics that provide real value to your audience. This could include guidance on planning memorial services, insights into the emotional aspects of grief, or advice on choosing between burial and cremation options. Consider sharing a step-by-step guide on preparing for a funeral or discussing the latest trends in memorial services. Approach each topic as if you're having a respectful and insightful conversation with a friend or client, which helps maintain a tone that is both engaging and professional. For question inspiration, put a Funeral related topic into Google and check out the section that comes up "People Also Ask". There could be inspirational questions that you can use as ideas for your videos.
2️⃣ Recording with Simplicity: Use your smartphone for recording. Today's smartphones are equipped with cameras that can capture high-quality video. Choose a quiet spot with good natural lighting, ideally near a window, to enhance video quality without the need for professional lighting equipment. A tripod can stabilise your shots, giving your video a more polished look. Sound quality is crucial, especially when discussing sensitive topics. Consider using an external microphone to ensure clarity and make your videos as professional as they look.
3️⃣ Straightforward Editing: Editing your videos doesn’t have to be an intricate process. Tools like CapCut, which is free and user-friendly, are suitable for beginners and available for both mobile phones and desktops. Use it to trim your videos, adjust lighting and audio, and add subtitles if necessary. These edits can significantly enhance the professionalism of your videos, making them more appealing and accessible to your audience.
By keeping your delivery clear and topics/content relevant, you'll build a loyal following that values your expertise and sensitivity. This approach not only helps in educating your audience but also in building trust and empathy.
#funeralindustry #celebrants #contentcreation #FITsocialmedia ... See MoreSee Less
0 CommentsComment on Facebook
How to get more from your Google Business Profile!
It was great to cover one of my favourite platforms and share insights, tips, "KitKats" and more when it comes to marketing Celebrant businesses at The National Celebrant Conference 2024. I wish to thank The Association of Independent Celebrants for the invitation to be part of this unique event and be included in the list of very inspiring Speakers.
Here's to Grace Jevons and her team at The AOIC for planning and hosting a wonderful event focused on Celebrant professionals. Don't know any other event that comes close! Well done guys and to all Celebrants out there add the event to your diary for 2025, guarantee you won't want to miss it! #NCC25
#NCC24 #celebrant #GoogleBusinessProfiles #FITsocialmedia ... See MoreSee Less
0 CommentsComment on Facebook
Early early start with The Bear! Trying to be quiet, yes I know, me trying to be quiet... I did my best to whisper! 😉 🎥🐻
Here we are... Ian Henderson of Flourishh.org "Burnie/Burna The Bear" (we still can't agree on a name LOL) and me yesterday morning during set up, just before the amazing National Celebrant Convention 2024 hosted by Association of Independent Celebrants kicked off. It was a fab event and stay tuned for more!
#NCC24 #nationalcelebrantconvention #flourishh #FITsocialmedia #BeatTheBear ... See MoreSee Less
2 CommentComment on Facebook
Gutted I couldn't be there - it looks great!
Looking forward exhibiting at the National Celebrants Convention with Ian Henderson of Flourishh.org. If you are attending do swing by and have a chat, and you can take a selfie with our special guest. Thank you to Association of Independent Celebrants for having us! 😄😀
P.S. Don’t forget to use the event hashtag #NCC24
#associationofindependentcelebrants #Celebrants #Flourishh #FITsocialmediaEimer Duffy of FIT Social Media helps funeral services professionals market their businesses online. She offers bespoke solutions and training for all bereavement and funeral services.
Ian Henderson is a Brand Identity Specialist with Flourishh - an agency providing brand strategy, logo design, website design, communication & skills training, with extensive experience in the bereavement sector.
Together, they are a dream team! 👌
Come and meet Eimer and Ian at the NCC and chat to them about how brand awareness and online marketing can help your business shine ✨️
#NationalCelebrantsConvention #NCC24
#celebrantconvention #funeralcelebrant #celebrant #celebrantmarketing #independentcelebrant #funeralprofessional ... See MoreSee Less
1 CommentComment on Facebook
Simply the best!
Facebook ads? Thinking of investing in them for your Funeral home? 🤔💡
Venturing into the world of Facebook ads can feel a little daunting and what to start with. Here are 6 ideas to assist with emphasising your Funeral home's compassion and uniqueness, and help you stand out in a competitive market.
#facebookadstrategy #funeralhomes #funeraldirectors #FITsocialmedia ... See MoreSee Less
0 CommentsComment on Facebook
Can I ask for your help on this?
I'm doing some research to understand the role and impact of podcasts within the Funeral/Bereavement sector. Looking to find out a few different things such as what podcast topics are of interest? How long a podcast should be? What podcasts people like the best etc... This is an anonymous survey and will only take around 5 minutes. Would really appreciate your input and if you can share it I would really appreciate it. Here's the link to the survey: bit.ly/PodcastSurvey_
Thanks so much! 😊
#funeralindustry #bereavementsupport #podcastshow #FITsocialmedia ... See MoreSee Less
2 CommentsComment on Facebook
I heard of a good one 👀😆
Yvonne Kinsella