Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.
Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social media is not at the top of your list. And when you do get time you are more concerned about what to...
When people visit your social media accounts what is their first impression? Especially when it comes to the image at the top of your accounts? Do the images engage them and encourage them to want...
Are you looking for ways to make your Funeral home stand out from your competitors? For say when it comes to marketing your Funeral pre-planning/pre-need services? If so, it's essential to start...
As a Funeral Director, you're committed to helping families at their time of need. And with the rise and popularity of social media, it has become important to show that online as well. Social media...
A few weeks ago I was attending a family funeral. I wanted to find out the directions to the church and then the cemetery. Thank goodness for Google Maps as I would not have found either. The Google...
This is a very good question. I got asked this by a client. I said a blog is a great way to connect with your online community. And share information about your funeral home / business. When people...
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
This is a very good question. I got asked this by a client. I said a blog is a great way to connect with your online community. And share information about your funeral home / business. When people are searching for a funeral home online, they want to see and read...
Not long back and I thought I would let you know how I got on at NFDA2022. “The National Funeral Director Association’s International Convention and Expo 2022”. It was in the Baltimore Convention Centre from 9th to 12th October 2022. And I found it...
Not long now ‘til NFDA 2022! The National Funeral Directors Association International Convention and Expo is in Baltimore, Maryland. It's on October 9th to 12th 2022. I will be attending for the first time and I am looking forward to it. 2022 National Funeral...
oday I will show you how to use social media for marketing a funeral home online. I will guide you through the 5 best social media strategies for your funeral business. It is no secret that social media has had a major impact on the way we communicate. We all...
NFE2022 All set for my first in person exhibition in over two years- the “The National Funeral Exhibition” in the UK. It’s next month on Friday 10th June until Sunday 12th June 2022. The National Association of Funeral Directors’ leading Funeral conference and...
Knowing why your customer choose your products or services? When was the last time you asked for customer feedback - months, years or never? Not comfortable asking? What about doing a survey which is anonymous using something like Google Forms? Keep the list of...
We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and shares...
What services? They say it's "Location Location Location" which matters when it comes to having a business and to shop local. I am all for that, but I do believe that your services are even more important. When was the last time you "Googled" services you offer and...
A few weeks ago on the weekly radio show I co-host with Phillip Twyford called “The Let’s Get Social Show” on Dublin South FM, we had the pleasure of interviewing Mary Cunniffe, former President of The Irish Association of Funeral Directors and Branch...
Have you considered using audio as part of your social media strategy? They say content is king and engagement is queen. We all know the power of video and especially LIVE video, but what if you are not ready to go in front of the camera? This is where audio could...
Google Reviews So you have your Google My Business Listing registered and you have started to update it. Or you are about to register for it and thinking about what to add to it once you get your verification code from Google. Want more reviews? Yes! When was the last...
First Impressions last! So you are all set to either set up a new social media channel or a few new ones for your business or update the ones you already have. Great! Then you realise that the headshot for your profile image has a background you are not entirely happy...
Why should you be concerned when it comes to your tone of voice online? Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search...
We all want to save time on social media, true? So what about scheduling your Facebook and Instagram posts all in one place? I bet you like that sound of that… So here’s how to schedule Facebook posts and Instagram posts using Creator Studio. What do you need to do...
So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy to...
So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your business...
You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you can...
Do you need Frequently Asked Questions (FAQs) on your website? Starting to wonder why you need an FAQ page on your website? And then what questions and answers do you add? Here are some questions to consider adding and then answer them like you would if someone was...
Would you like to know an easy way to update your Twitter Bio and stand out from competitors? We are all busy bees at the moment work wise, juggling lots of tasks including social media. So when someone arrives on your Twitter account you want it to look it’s very...
When I do Twitter training with professionals, businesses and students I always say let’s create a Twitter account and make it private, so that you can practise and get to understand Twitter “in private” first. This seems to take any stress they may have...
Here in Ireland, we are for the next two weeks pretty much in a "Lock Down" due to the Corona Virus (Covid 19). Staying home, if out I'm social distancing and thankfully keeping safe and well. No trips for me to the hairdresser for my highlights, so the only...
So you have been toying with the idea of having a Twitter account. Always hearing from other people, that if you want to find out the latest or breaking news then you gotta be on Twitter. You are not sure about being on Twitter as it's different from Facebook. You go...
You want to save a video from a closed Facebook group, but don't know how? We're all online more than ever at the moment, online meetings, messaging and within communities and groups. Don't have a moment to stop and really want things which will save us time,...
Ever wondered when's the best times of day and the best days of the week to tweet for your audience? Well, I might just have the answer for you... Analytics With Twitter, you can check your Analytics and it will show you a 28-day summary overview of:- Tweets- Tweet...
What do I need? I am not one for writing long blogs, I believe in keeping them short and sweet just like a Tweet! And apart from Tweets, a Twitter Bio is a limited opportunity to make a great first impression.So when it comes to your Twitter Bio, first impressions...
"What should be in a Tweet?" Here is an overview (keeping it short and sweet like a tweet) to start with, when it comes to what to have in a tweet. In a tweet, you have only got 280 characters, which is less space compared to other social media postings. So for...
So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...
I get asked a lot about how to create a Facebook post or what's the best way to create a Facebook post. This comes down to different factors, so here are a few things to consider which will help you. So let’s take a look at the elements of crafting a Facebook post......
So you have your website, which is great! There’s just one thing you are not sure about, regarding your business’s online presence, do I really need to be on social media? You hear from others “Oh, you have to be on Facebook!” or “You need to be on Twitter!“,...
Would you like to promote your business for free right now? Getting your latest posts on your Facebook Business Page seen organically (for free) is getting harder and harder. This is where a lot of businesses then decide to pay for an advertisement. But there is a way...
I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are they all about? On LinkedIn, until recently the only reaction you could...
Is it difficult? I was asked recently "Is it difficult to change my personal Instagram account to an Instagram business account?". The lady who asked me is a stay at home mum, who is starting her own business (health products) and had been focusing on her Facebook...
Why optimise? Optimising your Facebook Business Page is so important, if you don't complete it fully it does not look well to viewers. Facebook provides it's users with a search facility and so you could lose out if you don't have all your information added. Here's...
I got asked recently "Should I convert my personal Facebook account to a Facebook business page or keep my personal account and create a new business page? So what do you think? I like to keep things simple so I first said I always think it is better to keep your...
Logo vs Photo is one thing I had struggled with for a long time. Are you wondering what would be the best profile picture to have? It's the first thing people see, (photo or logo) when they go onto your social media channels. Have a bit of character! So, when I...
When it comes to Instagram for your business, your Bio is the first thing people see, so it has to catch their eye! When it comes to my Instagram business account, I do go in and tweak it from time to time. What key things to have... Profile Image You have...
A Website & Social Media I was recently asked by a friend who has a small business, who was toying with the idea of getting a website, "do I really need a website?" She has a Facebook business page and gets quite a lot of business through that. I did say if...
I am in the business of helping my clients through training, management and marketing gain a good online presence and help widen their reach with their social media and websites. I have found myself, that blended marketing with an online and offline approach, is...
Lots of events and conferences are on and coming up... so let the tweeting begin! Wondering why should you tweet at an event? What are the benefits of doing so? When attending events... Way back in the sands of time when I first started attending events, I...
So, which social media platform to use for my business? I get asked which social media platforms to use for their business, should they be on Twitter, Instagram, Snapchat, Google+, Pinterest and LinkedIn...? I say you don't need to be on every...
In a previous blog, I talked about why you need social media, as well as a website. You update and maintain your social media platforms, but do you realise you need to do the same for your website? When I first created a website for a client, they were delighted and...
Ratings, Reviews and Recommendations! "Word of Mouth" Not so long ago, you would get recommendations from family and friends about certain things from products, places, shops, hairdressers, restaurants, hotels to even funeral directors! Now that people are so busy,...
Most businesses focus on having a meaningful, purposeful and fulfilling product or service and being able to present that, to make an impact and a difference in the lives of their customers, who have needs and expectations online is so important, wouldn’t you agree?...
So you're trying to be inspired and innovative when it comes to your online presence between writing a blog, creating a vlog, putting out a podcast and having great images, and that's just content for your website! Then you have to think about content for your social...
So, you think by having social media; such as a Facebook page, you don't actually need a website. Well, that's ok if your social media account is not taken down on you for some reason and then your online presence is gone. With being on social media you are not in...
Who doesn't love getting a "thumbs up" on social media? And you can definitely give yourself a "thumbs up" when it comes to correctly set up your social media pages correctly for your business. Right, so you say to yourself, "I can't avoid social media...
Just thought I would share something with you. Like most people, I am sure you will agree, social media affects our business and personal lives. One lunchtime I met up with a friend, whose eldest daughter recently turned 13 years of age, and while we were...
I am sure, if you are like me, you like to keep things simple and easy, especially as life is, so busy trying to run a business, home life and maybe if you are lucky, getting five minutes to yourself, to read a magazine. And if you have guidelines on what and...
Let me be frank (rather than me) for a change... well, I thought it was funny! Ok, maybe not. I did think about starting with a joke as an icebreaker, as I do feel people can get stressed worrying about using social media for business. I do get asked by business...
So you have everything covered regarding your business, which is great! There's just one thing you are not sure about, regarding your business's online presence on social media... What social media platform do you use? To give you an idea of the most popular social...
"How can I help you?" Isn't that a question most people get asked when they go into business premises or on the phone and hopefully they do get assisted. "How can they help me?" As I am sure you are aware all too often, it is usually by someone who...
