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FIT Social Media Articles – Social Media News and Digital Marketing Tips for Funeral businesses

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Regular updates to help your Funeral business

Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.

Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.

> Read my Latest Articles

> Read my Guest Publications

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Would you like me to contribute to your Funeral Publication?

I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.

Contact Me

Latest Articles

Older Articles

Guest Publications

I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.

How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday Article for Funeral Times August 2023 by Eimer Duffy FIT Social Media

How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday

Written for the The Funeral Times in August 2023

Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...

>> Read the full article here

Harnessing the benefits of social media for cemeteries article by Eimer Duffy FIT Social Media ICCM Journal Summer 2023

Harnessing the benefits of social media for cemeteries

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023

Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...

>> Read the full article here

How to attract new employees as a cemetery or crematorium using social media Eimer Duffy FIT Social Media

How to attract new employees as a cemetery or crematorium using social media

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023

This is a great question. Life has changed so much in recent years especially since the pandemic hit.

>> Read the full article here

The Funeral Times Why use social media for your Funeral home in 2023 - Eimer Duffy FIT Social Media landscape

Why use social media for your Funeral home in 2023

Written for the The Funeral Times in March 2023

Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.

>> Read the full article here

social media strategy for your funeral home Eimer Duffy FIT Social Media

Thinking of a social media strategy for your funeral home?

Written for the Funeral Services Journal in February 2023

The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.

>> Read the full article here

ICCM What to include in a Facebook post for your cemetay or crematorium Eimer Duffy FIT Social Media

What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media

Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022

When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.

>> Read the full article here

How to set up Google My Business FIT Social Media Blog

Google Business Profiles – why you need one now

Written for the Funeral Services Journal in June 2022

Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.

>> Read the full article here

Review Funeral Services Eimer Duffy FIT Social Media

Why are Google reviews important and what is the best approach in acquiring them?

Written for the Funeral Director Websites in November 2021

Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.

>> Read the full article here

Funeral Times Article Eimer Duffy FIT Social Media

Eimer Duffy answers your questions

Written for the The Funeral Times in November 2021

Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.

>> Read the full article here

Hashtag Handbook FIT Social Media 2023

Get instant access to your Hashtag Handbook

Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.

This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.

Hashtag Handbook

Older Articles

Why is a Google Business Profile important?

Why is a Google Business Profile important?

by | Dec 14, 2022 |

A few weeks ago I was attending a family funeral. I wanted to find out the directions to the church and then the cemetery. Thank goodness for Google Maps as I would not have found either. The Google Business Profile for each appeared and I was able to get there in...

read more
Why have a blog on your funeral home website?

Why have a blog on your funeral home website?

by | Nov 15, 2022 |

This is a very good question. I got asked this by a client. I said a blog is a great way to connect with your online community. And share information about your funeral home / business. When people are searching for a funeral home online, they want to see and read...

read more
NFDA2022 not long now

NFDA2022 not long now

by | Sep 30, 2022 |

Not long now ‘til NFDA 2022! The National Funeral Directors Association International Convention and Expo is in Baltimore, Maryland. It's on October 9th to 12th 2022. I will be attending for the first time and I am looking forward to it. 2022 National Funeral...

read more
How to ask for customer feedback

How to ask for customer feedback

by | Aug 30, 2021 |

Knowing why your customer choose your products or services? When was the last time you asked for customer feedback - months, years or never? Not comfortable asking? What about doing a survey which is anonymous using something like Google Forms? Keep the list of...

read more
How to improve your Social Media Engagement?

How to improve your Social Media Engagement?

by | Jul 30, 2021 |

We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and shares...

read more

How To Get More Google Reviews?

by | Mar 25, 2021 |

Google Reviews So you have your Google My Business Listing registered and you have started to update it. Or you are about to register for it and thinking about what to add to it once you get your verification code from Google. Want more reviews? Yes! When was the last...

read more
How to get the right tone of voice?

How to get the right tone of voice?

by | Jan 19, 2021 |

Why should you be concerned when it comes to your tone of voice online? Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search...

read more
Getting started with WhatsApp For Business

Getting started with WhatsApp For Business

by | Nov 30, 2020 |

So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy to...

read more
How to set up Google My Business

How to set up Google My Business

by | Oct 29, 2020 |

So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your...

read more
Save time planning social media posts

Save time planning social media posts

by | Aug 28, 2020 |

You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you can...

read more
When’s The Best Times To Tweet?

When’s The Best Times To Tweet?

by | Dec 28, 2019 |

Ever wondered when's the best times of day and the best days of the week to tweet for your audience? Well, I might just have the answer for you... Analytics With Twitter, you can check your Analytics and it will show you a 28-day summary overview of:- Tweets- Tweet...

read more
How To Make Your Twitter Bio Look Good!

How To Make Your Twitter Bio Look Good!

by | Nov 30, 2019 |

What do I need? I am not one for writing long blogs, I believe in keeping them short and sweet just like a Tweet! And apart from Tweets, a Twitter Bio is a limited opportunity to make a great first impression.So when it comes to your Twitter Bio, first impressions...

read more
What to have in a Tweet?

What to have in a Tweet?

by | Nov 8, 2019 |

"What should be in a Tweet?" Here is an overview (keeping it short and sweet like a tweet) to start with, when it comes to what to have in a tweet. In a tweet, you have only got 280 characters, which is less space compared to other social media postings. So for...

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How to find keywords for your business?

How to find keywords for your business?

by | Sep 30, 2019 |

So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...

read more
How to create a Facebook Post?

How to create a Facebook Post?

by | Aug 27, 2019 |

I get asked a lot about how to create a Facebook post or what's the best way to create a Facebook post. This comes down to different factors, so here are a few things to consider which will help you. So let’s take a look at the elements of crafting a Facebook post......

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Does your business need to be on social media?

Does your business need to be on social media?

by | Aug 5, 2019 |

So you have your website, which is great! There’s just one thing you are not sure about, regarding your business’s online presence, do I really need to be on social media? You hear from others “Oh, you have to be on Facebook!” or “You need to be on Twitter!“,...

read more
How To Target Organically on Facebook?

How To Target Organically on Facebook?

by | Jul 1, 2019 |

Would you like to promote your business for free right now? Getting your latest posts on your Facebook Business Page seen organically (for free) is getting harder and harder. This is where a lot of businesses then decide to pay for an advertisement. But there is a way...

read more
My Reactions To LinkedIn Reactions!

My Reactions To LinkedIn Reactions!

by | Jun 1, 2019 |

I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are LInkedIn Reactions all about? On LinkedIn, until recently the only...

read more
Optimising your Facebook Page

Optimising your Facebook Page

by | Mar 25, 2019 |

Why optimise? Optimising your Facebook Business Page is so important, if you don't complete it fully it does not look well to viewers. Facebook provides it's users with a search facility and so you could lose out if you don't have all your information added. Here's...

read more
What profile picture should I use?

What profile picture should I use?

by | Feb 2, 2019 |

Logo vs Photo is one thing I had struggled with for a long time. Are you wondering what would be the best profile picture to have? It's the first thing people see, (photo or logo) when they go onto your social media channels. Have a bit of character! So, when I...

read more
What’s in an Instagram Bio?

What’s in an Instagram Bio?

by | Dec 19, 2018 |

When it comes to Instagram for your business, your Bio is the first thing people see, so it has to catch their eye!  When it comes to my Instagram business account, I do go in and tweak it from time to time. What key things to have... Profile Image You have...

read more
Getting your business noticed!

Getting your business noticed!

by | Nov 5, 2018 |

I am in the business of helping my clients through training, management and marketing gain a good online presence and help widen their reach with their social media and websites. I have found myself, that blended marketing with an online and offline approach, is...

read more
Why should I tweet at an event?

Why should I tweet at an event?

by | Aug 29, 2018 |

Lots of events and conferences are on and coming up... so let the tweeting begin!  Wondering why should you tweet at an event? What are the benefits of doing so? When attending events... Way back in the sands of time when I first started attending events, I...

read more
Why do I need to be on Twitter?

Why do I need to be on Twitter?

by | Aug 23, 2018 |

So, which social media platform to use for my business? I get asked which social media platforms to use for their business, should they be on Twitter, Instagram, Snapchat, Google+, Pinterest and LinkedIn...?  I say you don't need to be on every...

read more
How to maintain my website?

How to maintain my website?

by | Jul 30, 2018 |

In a previous blog, I talked about why you need social media, as well as a website.  You update and maintain your social media platforms, but do you realise you need to do the same for your website?  When I first created a website for a client, they were...

read more
Do I need reviews on Google & Social Media?

Do I need reviews on Google & Social Media?

by | Jun 21, 2018 |

Ratings, Reviews and Recommendations! "Word of Mouth" Not so long ago, you would get recommendations from family and friends about certain things from products, places, shops, hairdressers, restaurants, hotels to even funeral directors! Now that people are so busy,...

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How to improve your online presence?

How to improve your online presence?

by | May 17, 2018 |

Most businesses focus on having a meaningful, purposeful and fulfilling product or service and being able to present that, to make an impact and a difference in the lives of their customers, who have needs and expectations online is so important, wouldn’t you agree?...

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Social media inspiration for small business

Social media inspiration for small business

by | Apr 30, 2018 |

So you're trying to be inspired and innovative when it comes to your online presence between writing a blog, creating a vlog, putting out a podcast and having great images, and that's just content for your website!  Then you have to think about content for your...

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Why do I need social media and a website?

Why do I need social media and a website?

by | Apr 3, 2018 |

So, you think by having social media; such as a Facebook page, you don't actually need a website. Well, that's ok if your social media account is not taken down on you for some reason and then your online presence is gone. With being on social media you are not in...

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What can I post on social media for business?

What can I post on social media for business?

by | Nov 12, 2017 |

Let me be frank (rather than me) for a change... well, I thought it was funny!  Ok, maybe not. I did think about starting with a joke as an icebreaker, as I do feel people can get stressed worrying about using social media for business. I do get asked by business...

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How can I help you with social media?

How can I help you with social media?

by | Sep 15, 2017 |

"How can I help you?"  Isn't that a question most people get asked when they go into business premises or on the phone and hopefully they do get assisted.  "How can they help me?"  As I am sure you are aware all too often, it is usually by someone who...

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