Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.
Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Posting only death notices on social media, then you are missing a powerful opportunity to connect, build trust and show the heart of your work
Not sure how to talk about direct vs traditional cremation on social media? Here are some ideas to help
Are you thinking “I need to up my game with LinkedIn but I don’t know where to start?” No...
Are you ever nervous on-camera? I know exactly how you feel. The other day I came across...
Social media offers Funeral homes the chance to connect with their community. Build trust and...
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First,...
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
Written for the Funeral Services Journal in July 2024
Key practices include sharing authentic insights, engaging with the community, and maintaining updated profiles. Avoiding pitfalls like overposting or missing feedback helps funeral professionals create a thoughtful, compassionate social media presence that extends their care and support online.
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Written for the The British Institute of Funeral Directors Journal - January 2024
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Social media offers Funeral homes the chance to connect with their community. Build trust and showcase the compassionate care you provide. Here’s how you can use it effectively, with examples and insights on why these work. 1. Humanise Your Funeral Home Sharing...
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First, decide which platforms make the most sense for your business. For funeralhomes, these are the three main options:● Facebook: Perfect for community updates, service...
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social media ads can help you connect with the right audience. Build trust in your community, provide better services to families and more. So what are the benefits? Reaching the...
Having a social media presence has become essential. With the right approach, social media will help your funeral home stand out more online. Being strategic is key. Using social media marketing campaigns can make all the difference. But where do you begin? So what...
Marketing online is essential for funeral homes. It helps you reach potential clients and future staff. It builds a strong community presence. And assist you to stand out more in a competitive market. Let's delve into why you need a marketing strategy. How to...
Will you be at The National Funeral Exhibition 2024 (NFE24)? Have you thought about how you can leverage social media to make the most of NFE? Whether you are exhibiting or attending, the one thing you need to enhance your experience is using social media. The main...
Will you be at The National Association of Funeral Directors (NAFD) Conference and AGM? It's a great event for Funeral professionals to connect and get updated. Networking at conferences often involves exchanging business cards. A practice that can be both...
Will you be attending The National Celebrants Convention 2024? This amazing event is being hosted by The Association of Independent Celebrants (AOIC). It’s been designed to inspire Celebrants and promises to be a day full of interesting conversations, workshops and...
This can be one of the biggest challenges for anyone starting on TikTok. Here are some content ideas. These are tailored for both funeral directors and bereavement professionals. Designed to inform, comfort and connect with your viewers. For Funeral Professionals...
When TikTok came out I wasn't drawn to it. I could hear myself groan at the thought of diving into another social media platform. But we are in an era where digital connections are more important than ever.It's understandable to feel hesitant about stepping into...
Online reviews are key in today's digital landscape. They serve as a public testament to a business's credibility and quality of service. This includes funeral homes and businesses. Reviews or as I prefer to address them instead as "Feedback on the experience"....
With January nearly here, it's not just about the new year etc.. It can also be a difficult time for people who have lost loved ones. By being proactive with being online as a Bereavement professional, you can be there to assist 24/7. But where do you start? Here...
You want to make the most of being online for your Funeral home. Especially as things are changing. And people are looking for different things such as direct cremation. Direct cremation providers are embracing digital marketing. With social media and using...
Social media can be a powerful tool for a wide range of businesses. This is especially so for your Funeral home. Let's take Facebook as an example. It's not just about posting death notices. It's about connecting with your community and standing out. So how can you...
In our journey through the ever-evolving landscape of social media, let’s talk “X”. Formally known as Twitter, a platform that continues to be a pivotal tool for professionals. And across various sectors including the funeral and bereavement industry. What is...
In today’s digital world, having an online presence is vital for all professionals, including Funeral Directors. While the idea of exploring social media might seem daunting, LinkedIn is here to change that narrative. It's not just a place to showcase your CV or...
Summer is here! And I have been thinking about some of the Funeral conferences and exhibitions I have been to so far this year. I met lots of interesting people. Attended some insightful seminars and had the opportunity to go to networking events. With this in...
Following on from my previous blog "9 tips for managing your social media over the summer", post ideas are key. Here are ten content ideas for a funeral home to post on social media over the summer: Remembrance Ideas Share creative ideas for families to remember...
Are you going on holiday (as we say here in Ireland) or vacation this summer? If so, here's a list of tips for managing your social media presence in the funeral industry. So you can save time and enjoy some time during the summer season: Schedule Ahead If you know...
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social media is not at the top of your list. And when you do get time you are more concerned about what to post and hashtags are kinda a last thought. I get that. And to be...
When people visit your social media accounts what is their first impression? Especially when it comes to the image at the top of your accounts? Do the images engage them and encourage them to want to find out more and even follow you? As the saying goes, “first...
Are you looking for ways to make your Funeral home stand out from your competitors? For say when it comes to marketing your Funeral pre-planning/pre-need services? If so, it's essential to start with a marketing strategy and tactics that will set you apart. But...
As a Funeral Director, you're committed to helping families at their time of need. And with the rise and popularity of social media, it has become important to show that online as well. Social media is ever changing. The good news is you can avoid some common...
A few weeks ago I was attending a family funeral. I wanted to find out the directions to the church and then the cemetery. Thank goodness for Google Maps as I would not have found either. The Google Business Profile for each appeared and I was able to get there in...
