How to use TikTok’s Teleprompter and get more confident on camera!
Are you ever nervous on-camera? I know exactly how you feel. The other day I came across...
How to use TikTok’s Teleprompter and get more confident on camera!
FIT Social Media Articles – Social Media News and Digital Marketing Tips for Funeral businesses
Regular updates to help your Funeral business
Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.
Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Latest Articles
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
Social media offers Funeral homes the chance to connect with their community. Build trust and...
How to Create a Social Media Content Calendar for Your Funeral Business?
How to Create a Social Media Content Calendar for Your Funeral Business?
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First,...
Benefits of targeted social media ads for your Funeral home and how to create them.
Benefits of targeted social media ads for your Funeral home and how to create them.
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social...
How to create a social media marketing campaign for your Funeral home?
How to create a social media marketing campaign for your Funeral home?
Having a social media presence has become essential. With the right approach, social media will...
Funeral Home Marketing Strategies – FIT Social Media
Funeral Home Marketing Strategies – FIT Social Media
Marketing online is essential for funeral homes. It helps you reach potential clients and...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
5 Dos and Don'ts on Social Media for Funeral Directors
Written for the Funeral Services Journal in July 2024
Key practices include sharing authentic insights, engaging with the community, and maintaining updated profiles. Avoiding pitfalls like overposting or missing feedback helps funeral professionals create a thoughtful, compassionate social media presence that extends their care and support online.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Older Articles
Does your business need to be on social media?
Does your business need to be on social media?
So you have your website, which is great! There’s just one thing you are not sure about, regarding your business’s online presence, do I really need to be on social media? You hear from others “Oh, you have to be on Facebook!” or “You need to be on Twitter!“,...
How To Target Organically on Facebook?
How To Target Organically on Facebook?
Would you like to promote your business for free right now? Getting your latest posts on your Facebook Business Page seen organically (for free) is getting harder and harder. This is where a lot of businesses then decide to pay for an advertisement. But there is a...
My Reactions To LinkedIn Reactions!
My Reactions To LinkedIn Reactions!
I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are LInkedIn Reactions all about? On LinkedIn, until recently the only...
How do I convert my Instagram Personal Account to a Business Account?
How do I convert my Instagram Personal Account to a Business Account?
Is it difficult? I was asked recently "Is it difficult to change my personal Instagram account to an Instagram business account?". The lady who asked me is a stay at home mum, who is starting her own business (health products) and had been focusing on her Facebook...
Optimising your Facebook Page
Optimising your Facebook Page
Why optimise? Optimising your Facebook Business Page is so important, if you don't complete it fully it does not look well to viewers. Facebook provides it's users with a search facility and so you could lose out if you don't have all your information added. Here's...
Should I convert my personal Facebook account to a Facebook business page?
Should I convert my personal Facebook account to a Facebook business page?
I got asked recently "Should I convert my personal Facebook account to a Facebook business page or keep my personal account and create a new business page? So what do you think? I like to keep things simple so I first said I always think it is better to keep your...
What profile picture should I use?
What profile picture should I use?
Logo vs Photo is one thing I had struggled with for a long time. Are you wondering what would be the best profile picture to have? It's the first thing people see, (photo or logo) when they go onto your social media channels. Have a bit of character! So, when I...
What’s in an Instagram Bio?
What’s in an Instagram Bio?
When it comes to Instagram for your business, your Bio is the first thing people see, so it has to catch their eye! When it comes to my Instagram business account, I do go in and tweak it from time to time. What key things to have... Profile Image You have two...
The fun of Social Media For Business and Websites!
The fun of Social Media For Business and Websites!
A Website & Social Media I was recently asked by a friend who has a small business, who was toying with the idea of getting a website, "do I really need a website?" She has a Facebook business page and gets quite a lot of business through that. I did say...
Getting your business noticed!
Getting your business noticed!
I am in the business of helping my clients through training, management and marketing gain a good online presence and help widen their reach with their social media and websites. I have found myself, that blended marketing with an online and offline approach,...
Why should I tweet at an event?
Why should I tweet at an event?
Lots of events and conferences are on and coming up... so let the tweeting begin! Wondering why should you tweet at an event? What are the benefits of doing so? When attending events... Way back in the sands of time when I first started attending events,...
Why do I need to be on Twitter?
Why do I need to be on Twitter?
So, which social media platform to use for my business? I get asked which social media platforms to use for their business, should they be on Twitter, Instagram, Snapchat, Google+, Pinterest and LinkedIn...? I say you don't need to be on every...
How to maintain my website?
How to maintain my website?
In a previous blog, I talked about why you need social media, as well as a website. You update and maintain your social media platforms, but do you realise you need to do the same for your website? When I first created a website for a client, they were...
Do I need reviews on Google & Social Media?
Do I need reviews on Google & Social Media?
Ratings, Reviews and Recommendations! "Word of Mouth" Not so long ago, you would get recommendations from family and friends about certain things from products, places, shops, hairdressers, restaurants, hotels to even funeral directors! Now that people are so busy,...
How to improve your online presence?
How to improve your online presence?
Most businesses focus on having a meaningful, purposeful and fulfilling product or service and being able to present that, to make an impact and a difference in the lives of their customers, who have needs and expectations online is so important, wouldn’t you...
Social media inspiration for small business
Social media inspiration for small business
So you're trying to be inspired and innovative when it comes to your online presence between writing a blog, creating a vlog, putting out a podcast and having great images, and that's just content for your website! Then you have to think about content for...
Why do I need social media and a website?
Why do I need social media and a website?
So, you think by having social media; such as a Facebook page, you don't actually need a website. Well, that's ok if your social media account is not taken down on you for some reason and then your online presence is gone. With being on social media you are not in...
How to set up a Facebook page for my business?
How to set up a Facebook page for my business?
Who doesn't love getting a "thumbs up" on social media? And you can definitely give yourself a "thumbs up" when it comes to correctly set up your social media pages correctly for your business. Right, so you say to yourself, "I can't avoid social media...
What are the social media channels my kids are on?
What are the social media channels my kids are on?
Just thought I would share something with you. Like most people, I am sure you will agree, social media affects our business and personal lives. One lunchtime I met up with a friend, whose eldest daughter recently turned 13 years of age, and while we were...
What did you say I shouldn’t post for a business?
What did you say I shouldn’t post for a business?
I am sure, if you are like me, you like to keep things simple and easy, especially as life is, so busy trying to run a business, home life and maybe if you are lucky, getting five minutes to yourself, to read a magazine. And if you have guidelines on what and...
What can I post on social media for business?
What can I post on social media for business?
Let me be frank (rather than me) for a change... well, I thought it was funny! Ok, maybe not. I did think about starting with a joke as an icebreaker, as I do feel people can get stressed worrying about using social media for business. I do get asked by...
Which social media platform to use for business?
Which social media platform to use for business?
So you have everything covered regarding your business, which is great! There's just one thing you are not sure about, regarding your business's online presence on social media... What social media platform do you use? To give you an idea of the most popular social...
How can I help you with social media?
How can I help you with social media?
"How can I help you?" Isn't that a question most people get asked when they go into business premises or on the phone and hopefully they do get assisted. "How can they help me?" As I am sure you are aware all too often, it is usually by someone...
