How to use TikTok’s Teleprompter and get more confident on camera!
Are you ever nervous on-camera? I know exactly how you feel. The other day I came across...
How to use TikTok’s Teleprompter and get more confident on camera!
FIT Social Media Articles – Social Media News and Digital Marketing Tips for Funeral businesses
Regular updates to help your Funeral business
Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.
Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Latest Articles
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
Social media offers Funeral homes the chance to connect with their community. Build trust and...
How to Create a Social Media Content Calendar for Your Funeral Business?
How to Create a Social Media Content Calendar for Your Funeral Business?
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First,...
Benefits of targeted social media ads for your Funeral home and how to create them.
Benefits of targeted social media ads for your Funeral home and how to create them.
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social...
How to create a social media marketing campaign for your Funeral home?
How to create a social media marketing campaign for your Funeral home?
Having a social media presence has become essential. With the right approach, social media will...
Funeral Home Marketing Strategies – FIT Social Media
Funeral Home Marketing Strategies – FIT Social Media
Marketing online is essential for funeral homes. It helps you reach potential clients and...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
5 Dos and Don'ts on Social Media for Funeral Directors
Written for the Funeral Services Journal in July 2024
Key practices include sharing authentic insights, engaging with the community, and maintaining updated profiles. Avoiding pitfalls like overposting or missing feedback helps funeral professionals create a thoughtful, compassionate social media presence that extends their care and support online.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Older Articles
5 social media strategies when marketing a funeral home
5 social media strategies when marketing a funeral home
oday I will show you how to use social media for marketing a funeral home online. I will guide you through the 5 best social media strategies for your funeral business. It is no secret that social media has had a major impact on the way we communicate. We all...
All Set For The National Funeral Exhibition UK 2022
All Set For The National Funeral Exhibition UK 2022
NFE2022 All set for my first in person exhibition in over two years- the “The National Funeral Exhibition” in the UK. It’s next month on Friday 10th June until Sunday 12th June 2022. The National Association of Funeral Directors’ leading Funeral conference and...
How to ask for customer feedback
How to ask for customer feedback
Knowing why your customer choose your products or services? When was the last time you asked for customer feedback - months, years or never? Not comfortable asking? What about doing a survey which is anonymous using something like Google Forms? Keep the list of...
How to improve your Social Media Engagement?
How to improve your Social Media Engagement?
We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and...
Do people really know what services you offer?
Do people really know what services you offer?
What services? They say it's "Location Location Location" which matters when it comes to having a business and to shop local. I am all for that, but I do believe that your services are even more important. When was the last time you "Googled" services you offer and...
The Importance being online in the funeral industry
The Importance being online in the funeral industry
A few weeks ago on the weekly radio show I co-host with Phillip Twyford called “The Let’s Get Social Show” on Dublin South FM, we had the pleasure of interviewing Mary Cunniffe, former President of The Irish Association of Funeral Directors and Branch...
3 Ways To Use Audio On Social Media And Engage More People!
3 Ways To Use Audio On Social Media And Engage More People!
Have you considered using audio as part of your social media strategy? They say content is king and engagement is queen. We all know the power of video and especially LIVE video, but what if you are not ready to go in front of the camera? This is where audio could...
How To Get More Google Reviews?
How To Get More Google Reviews?
Google Reviews So you have your Google My Business Listing registered and you have started to update it. Or you are about to register for it and thinking about what to add to it once you get your verification code from Google. Want more reviews? Yes! When was the...
How To Remove A Background From A Headshot?
How To Remove A Background From A Headshot?
First Impressions last! So you are all set to either set up a new social media channel or a few new ones for your business or update the ones you already have. Great! Then you realise that the headshot for your profile image has a background you are not entirely...
How to get the right tone of voice?
How to get the right tone of voice?
Why should you be concerned when it comes to your tone of voice online? Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search...
How To Schedule Facebook and Instagram Posts on Creator Studio
How To Schedule Facebook and Instagram Posts on Creator Studio
We all want to save time on social media, true? So what about scheduling your Facebook and Instagram posts all in one place? I bet you like that sound of that… So here’s how to schedule Facebook posts and Instagram posts using Creator Studio. What do you need to do...
Getting started with WhatsApp For Business
Getting started with WhatsApp For Business
So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy...
How to set up Google My Business
How to set up Google My Business
So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your...
Save time planning social media posts
Save time planning social media posts
You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you...
Why do you need a Frequently Asked Questions page on your website?
Why do you need a Frequently Asked Questions page on your website?
Do you need Frequently Asked Questions (FAQs) on your website? Starting to wonder why you need an FAQ page on your website? And then what questions and answers do you add? Here are some questions to consider adding and then answer them like you would if someone was...
How to make a Twitter Account Private?
How to make a Twitter Account Private?
When I do Twitter training with professionals, businesses and students I always say let’s create a Twitter account and make it private, so that you can practice and get to understand Twitter “in private” first. This seems to take any stress they may have about...
Why Use Instagram Highlights?
Why Use Instagram Highlights?
Here in Ireland, we are for the next two weeks pretty much in a "Lock Down" due to the Corona Virus (Covid 19). Staying home, if out I'm social distancing and thankfully keeping safe and well. No trips for me to the hairdresser for my highlights, so the only...
How to create a Twitter account?
How to create a Twitter account?
So you have been toying with the idea of having a Twitter account. Always hearing from other people, that if you want to find out the latest or breaking news then you gotta be on Twitter. You are not sure about being on Twitter as it's different from Facebook. You...
How to save videos from a closed Facebook group
How to save videos from a closed Facebook group
You want to save a video from a closed Facebook group, but don't know how? We're all online more than ever at the moment, online meetings, messaging and within communities and groups. Don't have a moment to stop and really want things which will save us time,...
When’s The Best Times To Tweet?
When’s The Best Times To Tweet?
Ever wondered when's the best times of day and the best days of the week to tweet for your audience? Well, I might just have the answer for you... Analytics With Twitter, you can check your Analytics and it will show you a 28-day summary overview of:- Tweets- Tweet...
How To Make Your Twitter Bio Look Good!
How To Make Your Twitter Bio Look Good!
What do I need? I am not one for writing long blogs, I believe in keeping them short and sweet just like a Tweet! And apart from Tweets, a Twitter Bio is a limited opportunity to make a great first impression.So when it comes to your Twitter Bio, first impressions...
What to have in a Tweet?
What to have in a Tweet?
"What should be in a Tweet?" Here is an overview (keeping it short and sweet like a tweet) to start with, when it comes to what to have in a tweet. In a tweet, you have only got 280 characters, which is less space compared to other social media postings. So for...
How to find keywords for your business?
How to find keywords for your business?
So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...
How to create a Facebook Post?
How to create a Facebook Post?
I get asked a lot about how to create a Facebook post or what's the best way to create a Facebook post. This comes down to different factors, so here are a few things to consider which will help you. So let’s take a look at the elements of crafting a Facebook...
