Here I share social media news, tips and updates. You can browse all of my articles and get insights into social media trends.
Sometimes it can be hard to stay ahead of Facebook, Instagram and the other social media channels with updates whilst running a business. Let me do the research for you and share updates on how to improve your social media presence.
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social...
Having a social media presence has become essential. With the right approach, social media will...
Marketing online is essential for funeral homes. It helps you reach potential clients and...
Will you be at The National Funeral Exhibition 2024 (NFE24)? Have you thought about how you can...
Will you be at The National Association of Funeral Directors (NAFD) Conference and AGM? It's a...
Will you be attending The National Celebrants Convention 2024? This amazing event is being...
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Written for the The British Institute of Funeral Directors Journal - January 2024
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and...
What services? They say it's "Location Location Location" which matters when it comes to having a business and to shop local. I am all for that, but I do believe that your services are even more important. When was the last time you "Googled" services you offer and...
A few weeks ago on the weekly radio show I co-host with Phillip Twyford called “The Let’s Get Social Show” on Dublin South FM, we had the pleasure of interviewing Mary Cunniffe, former President of The Irish Association of Funeral Directors and Branch...
Have you considered using audio as part of your social media strategy? They say content is king and engagement is queen. We all know the power of video and especially LIVE video, but what if you are not ready to go in front of the camera? This is where audio could...
Google Reviews So you have your Google My Business Listing registered and you have started to update it. Or you are about to register for it and thinking about what to add to it once you get your verification code from Google. Want more reviews? Yes! When was the...
First Impressions last! So you are all set to either set up a new social media channel or a few new ones for your business or update the ones you already have. Great! Then you realise that the headshot for your profile image has a background you are not entirely...
Why should you be concerned when it comes to your tone of voice online? Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search...
We all want to save time on social media, true? So what about scheduling your Facebook and Instagram posts all in one place? I bet you like that sound of that… So here’s how to schedule Facebook posts and Instagram posts using Creator Studio. What do you need to do...
So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy...
So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your...
You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you...
Do you need Frequently Asked Questions (FAQs) on your website? Starting to wonder why you need an FAQ page on your website? And then what questions and answers do you add? Here are some questions to consider adding and then answer them like you would if someone was...
When I do Twitter training with professionals, businesses and students I always say let’s create a Twitter account and make it private, so that you can practice and get to understand Twitter “in private” first. This seems to take any stress they may have about...
Here in Ireland, we are for the next two weeks pretty much in a "Lock Down" due to the Corona Virus (Covid 19). Staying home, if out I'm social distancing and thankfully keeping safe and well. No trips for me to the hairdresser for my highlights, so the only...
So you have been toying with the idea of having a Twitter account. Always hearing from other people, that if you want to find out the latest or breaking news then you gotta be on Twitter. You are not sure about being on Twitter as it's different from Facebook. You...
You want to save a video from a closed Facebook group, but don't know how? We're all online more than ever at the moment, online meetings, messaging and within communities and groups. Don't have a moment to stop and really want things which will save us time,...
Ever wondered when's the best times of day and the best days of the week to tweet for your audience? Well, I might just have the answer for you... Analytics With Twitter, you can check your Analytics and it will show you a 28-day summary overview of:- Tweets- Tweet...
What do I need? I am not one for writing long blogs, I believe in keeping them short and sweet just like a Tweet! And apart from Tweets, a Twitter Bio is a limited opportunity to make a great first impression.So when it comes to your Twitter Bio, first impressions...
"What should be in a Tweet?" Here is an overview (keeping it short and sweet like a tweet) to start with, when it comes to what to have in a tweet. In a tweet, you have only got 280 characters, which is less space compared to other social media postings. So for...
So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...
I get asked a lot about how to create a Facebook post or what's the best way to create a Facebook post. This comes down to different factors, so here are a few things to consider which will help you. So let’s take a look at the elements of crafting a Facebook...
So you have your website, which is great! There’s just one thing you are not sure about, regarding your business’s online presence, do I really need to be on social media? You hear from others “Oh, you have to be on Facebook!” or “You need to be on Twitter!“,...
Would you like to promote your business for free right now? Getting your latest posts on your Facebook Business Page seen organically (for free) is getting harder and harder. This is where a lot of businesses then decide to pay for an advertisement. But there is a...
I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are LInkedIn Reactions all about? On LinkedIn, until recently the only...
