Catherine Betley: "Eimer is enormously knowledgeable, enormously helpful and enormously energetic. As a real subject matter expert, she is well placed to help businesses across all sectors, but the funeral sector in particular, to expand their reach, build their brand...
Social Media for Business
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Colm Hannon Spirit of Sport Review of FIT Social Media
Colm Hannon: "Excellent. Professional. Well prepared. Went above and beyond. Brilliant follow up."Colm Hannon Spirit of Sport
Joel Soelberg of Duncan Stuart Todd Review FIT Social Media
Joel Soelberg: "Eimer's passion for helping funeral related businesses connect online is evident in her work. I had the privilege of first connecting with Eimer Duffy at the Baltimore, MD, NFDA 2022 show. Through her Zoom training sessions, Eimer provided me with...
Debbie Hill | Event Manager The Good Funeral Awards The Association of Green Funeral Directors
Debbie Hill: "Eimer has a wealth of knowledge and is the most patient person I know. So if your business needs to be seen more on social media and LinkedIn she can assist you with everything you need to know to get more exposure and make great connections across these...
Some interesting Funeral conferences, events and exhibitions for the rest of 2023!
Summer is here! And I have been thinking about some of the Funeral conferences and exhibitions I have been to so far this year. I met lots of interesting people. Attended some insightful seminars and had the opportunity to go to networking events. With this in mind, I...
10 ideas of what to post for a Funeral home over the summer
Following on from my previous blog "9 tips for managing your social media over the summer", post ideas are key. Here are ten content ideas for a funeral home to post on social media over the summer: Remembrance Ideas Share creative ideas for families to remember their...
9 tips for managing your social media over the summer
Are you going on holiday (as we say here in Ireland) or vacation this summer? If so, here's a list of tips for managing your social media presence in the funeral industry. So you can save time and enjoy some time during the summer season: Schedule Ahead If you know...
Neal Massey | Rom Massey and Sons
Neal Massey: "What a fount of knowledge Eimer has been! Eimer has helped our firm over the last year in learning all about the world of social media. She has demystified the many aspects of social media and imparted her vast knowledge with a cheerful and engaging...
What services do you provide for the Funeral sector?
I provide social media and digital marketing for Funeral Industry professionals and businesses. My most popular services are the 6 and 12 month interactive one to one programmes. And the group workshops. All delivered online via Zoom at a time to suit you. All...
How do you approach creating high-quality written content?
I listen to understand your specific needs for written content. And from there, develop content that resonates with your target audience. I cover a wide range of topics. For eg: pre-planning/pre-needs, grief support and funeral services. My aim is to provide valuable...
How have you helped funeral homes and professionals improve their online presence?
My services are all designed to help Funeral professionals grow their online presence. Assisting them to be online in a way that feels authentic and respectful to the families they serve. And another aspect is to help them to work towards attracting and engaging...
Can you show me how to market a funeral business?
Marketing a funeral business can seem daunting at first. But with the right strategies and tools, it can be an effective way to reach more clients and grow your business. I specialise in helping funeral professionals like you market their businesses. With strategies...
Ann Sheridan The Association of Funeral Celebrants Ireland (AFCI)
Ann Sheridan: "Recently undertook Digital business training with Eimer as part of a training package delivered to the Association of Funeral Celebrants Ireland. The course was excellent, it was targeted to what I and our group needed and was applied so we could get...
Andrew McMullan – James McMullan & Son Funeral Directors
Andrew McMullan: "We have found working with Eimer to be very informative and constructive in our learning. She has a great knowledge of her subject and is able to point us in the right direction for our online presence."Andrew McMullan James McMullan & Son...
How to have the right strategy and tactics for marketing your Pre-Planning services?
Are you looking for ways to make your Funeral home stand out from your competitors? For say when it comes to marketing your Funeral pre-planning/pre-need services? If so, it's essential to start with a marketing strategy and tactics that will set you apart. But where...
What way do you accept payment?
Bank Transfer and Stripe. You will receive an invoice ahead of the first session and receipt upon payment.
How can you help me and my Funeral business?
My aim is to make things easier for you. I provide clear and straightforward steps to improve your online presence. I offer bespoke services with easy to follow pathways to progress online. All services are for Funeral Directors, Professionals and Suppliers. My goal...
Sheryl O Brien | P Townley and Sons Limited Funeral Directors
Sheryl O'Brien: "I found our session with Eimer extremely valuable and informative. Social media can seem quite daunting but Eimear helps to make it approachable and by sharing her insights and teaching us the benefits of these platforms, Eimer has provided us with...
Aaran Morriss | AG Morriss Funeral Directors
Aaran Morriss: "I recently had a Google My Business profile session with Eimer. Up to now, my confidence and knowledge in this regard, has been very limited. I now feel in a better place on this front. Eimer is fantastic, and the support she has given me has helped me...
Gerry King | Funeral Director Websites
Name: "During the course of 2021 Eimer has become a hugely reliable and valued colleague. She provides the solution to the specialist needs of my clients who need support and guidance in the vital task of making social media work for their businesses. Eimer is a...
Grace McEntaggart | McEntaggarts Funeral Directors
Grace McEntaggart: "Really professional and expert advice. Thank you Eimer for your valuable insights and teaching into the benefits of Social Media for our Business. You made what can seem a daunting subject approachable and achievable and I learned a lot. Thank...
Ruth McQuillan | The Funeral Times
Ruth McQuillan: "Eimer helped me realise the true potential and value of a good online business presence. With myself being a bit of a Technophobe, she was extremely patient and informative, showing me exactly how to increase business by utilising several online...
Colm Kieran | Funeral Director Solutions
Colm Kieran: "Eimer has a unique ability to understand the specific needs and challenges of the Funeral sector and apply her social media marketing strategies to help your business thrive. She has helped many funeral businesses to develop a strong social media...
How to improve your Social Media Engagement?
We all want to have better social media engagement. Especially if you are a business that not consistent online or maybe starting out. So what is social media engagement and why is it so important? Social media engagement is the measure of likes, comments and shares...
Declan Rispin | Trim Funeral Directors Review
Declan Rispin: "FIT Social Media is a very personal and professional service. And Eimer is very supportive.👏"Declan Rispin Trim Funeral Directors
Padraic Cawley | Padraic Cawley Civil Funeral Celebrant
Padraic Cawley: "Eimer is a consummate professional and an authority on all areas of business social media. I found her to be engaging and very informative."Padraic Cawley Padraic Cawley Civil Funeral Celebrant
Trisha Bonham Corcoran | Creative Ceremonies
Trisha Bonham Corcoran: "I signed up with Eimer to try and up my game on my social media platforms and to demystify the processes. I can honestly say I’m so much more confident at using social media thanks to Eimer and her FIT training. I’ve learnt so much and my...
How to get the right tone of voice?
Why should you be concerned when it comes to your tone of voice online? Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search...
Getting started with WhatsApp For Business
So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy to...
How to set up Google My Business
So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your...
Save time planning social media posts
You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you can...
Why Use Instagram Highlights?
Here in Ireland, we are for the next two weeks pretty much in a "Lock Down" due to the Corona Virus (Covid 19). Staying home, if out I'm social distancing and thankfully keeping safe and well. No trips for me to the hairdresser for my highlights, so the only...
How to save videos from a closed Facebook group
You want to save a video from a closed Facebook group, but don't know how? We're all online more than ever at the moment, online meetings, messaging and within communities and groups. Don't have a moment to stop and really want things which will save us time,...
How To Make Your Twitter Bio Look Good!
What do I need? I am not one for writing long blogs, I believe in keeping them short and sweet just like a Tweet! And apart from Tweets, a Twitter Bio is a limited opportunity to make a great first impression.So when it comes to your Twitter Bio, first impressions...
How to find keywords for your business?
So why do you need to do keyword research? I get asked this all the time when I am doing training. So why do you think you need to research certain keywords? It's important to have the right keywords on your website and blogs. When it comes to social media I am all...
How to create a Facebook Post?
I get asked a lot about how to create a Facebook post or what's the best way to create a Facebook post. This comes down to different factors, so here are a few things to consider which will help you. So let’s take a look at the elements of crafting a Facebook post......
Does your business need to be on social media?
So you have your website, which is great! There’s just one thing you are not sure about, regarding your business’s online presence, do I really need to be on social media? You hear from others “Oh, you have to be on Facebook!” or “You need to be on Twitter!“,...
My Reactions To LinkedIn Reactions!
I recently got the new LinkedIn reactions and was interested to see what they were about. Would I use them or just click on the "Like" button and not bother with the other reactions? So what are LInkedIn Reactions all about? On LinkedIn, until recently the only...
How do I convert my Instagram Personal Account to a Business Account?
Is it difficult? I was asked recently "Is it difficult to change my personal Instagram account to an Instagram business account?". The lady who asked me is a stay at home mum, who is starting her own business (health products) and had been focusing on her Facebook...
Optimising your Facebook Page
Why optimise? Optimising your Facebook Business Page is so important, if you don't complete it fully it does not look well to viewers. Facebook provides it's users with a search facility and so you could lose out if you don't have all your information added. Here's...
Getting your business noticed!
I am in the business of helping my clients through training, management and marketing gain a good online presence and help widen their reach with their social media and websites. I have found myself, that blended marketing with an online and offline approach, is...
Why should I tweet at an event?
Lots of events and conferences are on and coming up... so let the tweeting begin! Wondering why should you tweet at an event? What are the benefits of doing so? When attending events... Way back in the sands of time when I first started attending events, I...
Why do I need to be on Twitter?
So, which social media platform to use for my business? I get asked which social media platforms to use for their business, should they be on Twitter, Instagram, Snapchat, Google+, Pinterest and LinkedIn...? I say you don't need to be on every...
How to maintain my website?
In a previous blog, I talked about why you need social media, as well as a website. You update and maintain your social media platforms, but do you realise you need to do the same for your website? When I first created a website for a client, they were...
Do I need reviews on Google & Social Media?
Ratings, Reviews and Recommendations! "Word of Mouth" Not so long ago, you would get recommendations from family and friends about certain things from products, places, shops, hairdressers, restaurants, hotels to even funeral directors! Now that people are so busy,...
How to improve your online presence?
Most businesses focus on having a meaningful, purposeful and fulfilling product or service and being able to present that, to make an impact and a difference in the lives of their customers, who have needs and expectations online is so important, wouldn’t you agree?...
Social media inspiration for small business
So you're trying to be inspired and innovative when it comes to your online presence between writing a blog, creating a vlog, putting out a podcast and having great images, and that's just content for your website! Then you have to think about content for your...
Why do I need social media and a website?
So, you think by having social media; such as a Facebook page, you don't actually need a website. Well, that's ok if your social media account is not taken down on you for some reason and then your online presence is gone. With being on social media you are not in...
How to set up a Facebook page for my business?
Who doesn't love getting a "thumbs up" on social media? And you can definitely give yourself a "thumbs up" when it comes to correctly set up your social media pages correctly for your business. Right, so you say to yourself, "I can't avoid social media...
What did you say I shouldn’t post for a business?
I am sure, if you are like me, you like to keep things simple and easy, especially as life is, so busy trying to run a business, home life and maybe if you are lucky, getting five minutes to yourself, to read a magazine. And if you have guidelines on what and...