Following on from my previous blog “9 tips for managing your social media over the summer”, post ideas are key.
Here are ten content ideas for a funeral home to post on social media over the summer:
Share creative ideas for families to remember their loved ones during summer. For example; a tree-planting ceremony or family memorial day out.
Share information about the funeral process, planning, and various services you offer. This could be particularly useful for people who may not be familiar with these topics.
Does your funeral home take part in local events, charity activities or community services? If so, share photos and details about these. It’s a great way to show your commitment to the local community.
Share articles, videos, or resources that can help people deal with their grief. You can also create posts on how to cope with grief during holidays and special occasions.
Share stories or testimonials from families who you’ve helped. Of course, always get permission before sharing these sensitive stories.
History and Tradition
Discuss the history of funeral traditions or the history of your own funeral home. This can provide interesting content and deepen the connection with your audience.
Introduce your staff members and share a bit about them. This can help create a sense of familiarity and trust with your audience.
Garden and Outdoor Spaces
Showcase your garden or any outdoor spaces you have at the funeral home. These could be spaces where families can gather, or where outdoor services can be held.
Remembering Loved Ones
Create a post where followers can comment with memories or pictures of their loved ones who have passed on. This could be a weekly or monthly feature such as “Memory Monday”.
Remind your followers about the importance of self-care during the grieving process. This could be in the form of inspirational quotes, wellness tips, or links to supportive resources.
Remember, the tone should always be empathetic, respectful and sensitive to the feelings of your followers. Some of them may be grieving or dealing with loss. Use relevant hashtags in your captions and if you need ideas on that why not download my free resource “The Hashtag Handbook“?
Finding social media a challenge for you, or to market your funeral home or business?
I will work with you to understand your unique needs. From there develop a plan with you that will help you. Looking at online and offline marketing opportunities for you and your Funeral business. I will help you understand the best way with different things such as how to engage new families. Expand your network, attract future staff and more. Book a free consultation and let’s have a chat.