With January nearly here, it’s not just about the new year etc.. It can also be a difficult time for people who have lost loved ones. By being proactive with being online as a Bereavement professional, you can be there to assist 24/7. But where do you start? Here are 5 digital marketing strategies. These will help start to bring your invaluable support to a wider audience. Especially so, as we step more and more into January:
Strategies to get started with…
Chatting with Compassion Online. You’re updating your website and you think, “How would I say this if I were sitting right across from someone?” That’s your cue for writing phrases like “We’re here to walk alongside you in your grief”. This can speak volumes. It’s about making every visitor to your site feel seen and understood, from the very first click.
Videos That Feel Like a Warm Chat: How about sharing a little video? Nothing fancy, just something heartfelt. Maybe it’s you, talking about ways to remember loved ones. Or perhaps sharing a story that’s touched your heart. It’s like having a cuppa with someone, but through a screen. Pop these videos on your website, Google Business Profile or social media. And it’s like you’re right there with them.
SEO: Let’s Keep It Simple: SEO – sounds techy, but it’s just about helping people find you when they need you. Use words and phrases on your website that you think someone would type into Google when they’re looking for support. Words like “coping with loss” or “bereavement advice” are a great start. It’s like leaving breadcrumbs for people to find their way to your door.
Building a Virtual Cup of Tea Circle: Social media is a bit like your local community hall, but online. Share a comforting quote, a thoughtful message, or a story that uplifts them. It’s about creating a virtual circle where people can gather for a bit of support. And when someone leaves a comment or message, a simple reply from you can mean the world.
Gentle Nudges with Digital Reminders: Think of retargeting ads as helpful online notes. Say someone visited your website, but wasn’t ready to reach out. A gentle ad later on, perhaps when they’re scrolling through social media, can be a soft reminder of your support. It’s like saying, “We’re here, ready for a chat when you are.”
Think of your online presence as an added pathway to the supportive work you do each day. Another way to make sure that no one feels alone in their time of need. As a bereavement professional being online means you can offer a comforting hand 24/7. Not just locally, but globally. Staying top of mind, approachable, and accessible. Creating a space of warmth and understanding. Where people can find support whenever they need it. Your digital footprint, be it a kind word on social media or a helpful blog post, can be a beacon of hope. Your ability to comfort and guide isn’t limited by physical boundaries these days. It’s amplified by the sincerity you put into every online interaction.
Finding social media a challenge for you, or to market your funeral home or business?
I will work with you to understand your unique needs. From there develop a plan with you that will help you. Looking at online and offline marketing opportunities for you and your Bereavement or Funeral business. I will help you understand the best way with different things such as how to engage new families. Expand your network, attract future staff and more. Book a free consultation and let’s have a chat. For more information, check out my different Services, book a call or email me at email@example.com. Thanks for reading and if you found this useful do check out more of my Blogs and Resources.