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Are you ever nervous on-camera? I know exactly how you feel. The other day I came across TikTok’s teleprompter function. Which is great as it will save you from trying to remember every word you want to say. And help you give eye contact to the camera.So I hear you...
Social media offers Funeral homes the chance to connect with their community. Build trust and showcase the compassionate care you provide. Here’s how you can use it effectively, with examples and insights on why these work. 1. Humanise Your Funeral Home Sharing...
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First, decide which platforms make the most sense for your business. For funeralhomes, these are the three main options:● Facebook: Perfect for community updates, service...
Louisa Starr: "After a complimentary chat with Eimer, I felt extremely reassured about moving forward with social media marketing and SEO topics. Eimer was very encouraging and enthusiastic which gave me reassurance in a field that I need guidance in. Eimer's keenness...
Paula Clinch: "Today I had an invaluable Teams meeting with the amazing Eimer Duffy from FIT Social Media, following an audit of our online profiles, we were supplied with a professional video, allowing us to see where we need to improve things. Thank you Eimer."Paula...
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social media ads can help you connect with the right audience. Build trust in your community, provide better services to families and more. So what are the benefits? Reaching the...
Having a social media presence has become essential. With the right approach, social media will help your funeral home stand out more online. Being strategic is key. Using social media marketing campaigns can make all the difference. But where do you begin? So what is...
Marketing online is essential for funeral homes. It helps you reach potential clients and future staff. It builds a strong community presence. And assist you to stand out more in a competitive market. Let's delve into why you need a marketing strategy. How to market a...
Will you be at The National Funeral Exhibition 2024 (NFE24)? Have you thought about how you can leverage social media to make the most of NFE? Whether you are exhibiting or attending, the one thing you need to enhance your experience is using social media. The main...
Will you be at The National Association of Funeral Directors (NAFD) Conference and AGM? It's a great event for Funeral professionals to connect and get updated. Networking at conferences often involves exchanging business cards. A practice that can be both cumbersome...
Marian Millington: "I can't speak highly enough of Eimer and the work that she does! I have had the pleasure of learning so much from her. I came to her with very little knowledge on how to set up and use various social media platforms, and I have come away with a...
Will you be attending The National Celebrants Convention 2024? This amazing event is being hosted by The Association of Independent Celebrants (AOIC). It’s been designed to inspire Celebrants and promises to be a day full of interesting conversations, workshops and...
Amanda German: "Having completed a social media training programme with Eimer we would really recommend her for her expertise, enthusiasm and attention to detail. Eimer also joined us for one of our B2B Connect events where she kindly shared social media tips with the...
Laurence O'Neill: "We worked closely with Eimer over several months on all aspects of our businesses online presence and social media platforms. The work we done together has provided us with the tools to successfully manage and build on our online presence. Eimer is...
This can be one of the biggest challenges for anyone starting on TikTok. Here are some content ideas. These are tailored for both funeral directors and bereavement professionals. Designed to inform, comfort and connect with your viewers. For Funeral Professionals...
When TikTok came out I wasn't drawn to it. I could hear myself groan at the thought of diving into another social media platform. But we are in an era where digital connections are more important than ever.It's understandable to feel hesitant about stepping into the...
Online reviews are key in today's digital landscape. They serve as a public testament to a business's credibility and quality of service. This includes funeral homes and businesses. Reviews or as I prefer to address them instead as "Feedback on the experience". This...
With January nearly here, it's not just about the new year etc.. It can also be a difficult time for people who have lost loved ones. By being proactive with being online as a Bereavement professional, you can be there to assist 24/7. But where do you start? Here are...
You want to make the most of being online for your Funeral home. Especially as things are changing. And people are looking for different things such as direct cremation. Direct cremation providers are embracing digital marketing. With social media and using different...
Graham Brown: "FIT Social Media worked with us in promoting the Funeral Times Trade Show 2023 and did a tremendous job in raising the profile in the months leading up to showtime. Eimer and Helena were a pleasure to work with and their knowledge and experience helped...
Andrew Judd: "Eimer has been incredibly helpful to me and many members of the NAFD - I highly recommend her knowledge, encouragement and enthusiasm. We are delighted that her business complements our fantastic cohort of supplier members investing, supporting, shaping...
Social media can be a powerful tool for a wide range of businesses. This is especially so for your Funeral home. Let's take Facebook as an example. It's not just about posting death notices. It's about connecting with your community and standing out. So how can you do...
Catherine Betley: "Eimer is enormously knowledgeable, enormously helpful and enormously energetic. As a real subject matter expert, she is well placed to help businesses across all sectors, but the funeral sector in particular, to expand their reach, build their brand...
Colm Hannon: "Excellent. Professional. Well prepared. Went above and beyond. Brilliant follow up."Colm Hannon Spirit of Sport
Joel Soelberg: "Eimer's passion for helping funeral related businesses connect online is evident in her work. I had the privilege of first connecting with Eimer Duffy at the Baltimore, MD, NFDA 2022 show. Through her Zoom training sessions, Eimer provided me with...
In our journey through the ever-evolving landscape of social media, let’s talk “X”. Formally known as Twitter, a platform that continues to be a pivotal tool for professionals. And across various sectors including the funeral and bereavement industry. What is X?...
Debbie Hill: "Eimer has a wealth of knowledge and is the most patient person I know. So if your business needs to be seen more on social media and LinkedIn she can assist you with everything you need to know to get more exposure and make great connections across these...
In today’s digital world, having an online presence is vital for all professionals, including Funeral Directors. While the idea of exploring social media might seem daunting, LinkedIn is here to change that narrative. It's not just a place to showcase your CV or...
Summer is here! And I have been thinking about some of the Funeral conferences and exhibitions I have been to so far this year. I met lots of interesting people. Attended some insightful seminars and had the opportunity to go to networking events. With this in mind, I...
Following on from my previous blog "9 tips for managing your social media over the summer", post ideas are key. Here are ten content ideas for a funeral home to post on social media over the summer: Remembrance Ideas Share creative ideas for families to remember their...
Are you going on holiday (as we say here in Ireland) or vacation this summer? If so, here's a list of tips for managing your social media presence in the funeral industry. So you can save time and enjoy some time during the summer season: Schedule Ahead If you know...
Julie Dunk: "Excellent training from Eimer on how we can better use social media to engage with members. The training was easy to understand and delivered in an engaging and non-techy way, with some really useful tips and links to useful apps. Thanks Eimer, I really...
Brian Waters: "Ryan and I at “Undertaking: The Podcast” are working with Eimer to focus our social media presence. Our first meeting was so eye-opening and helpful and we are excited to get building. As Funeral Directors, we walk alongside our families and point out...
Tom Lawless: "I wish to recommend Eimer Duffy of FIT Social Media for her excellent social media and digital marketing session, which was really helpful to me as a Funeral Director. Throughout the training, Eimer's expertise and knowledge were evident and she provided...
John Adams: "Very knowledgeable and great services from Eimer! Very grateful for the support she has given."John Adams Perry and Phillips Funeral Directors and NAFD President 2022-23
Neal Massey: "What a fount of knowledge Eimer has been! Eimer has helped our firm over the last year in learning all about the world of social media. She has demystified the many aspects of social media and imparted her vast knowledge with a cheerful and engaging...
I provide social media and digital marketing for Funeral Industry professionals and businesses. My most popular services are the 6 and 12 month interactive one to one programmes. And the group workshops. All delivered online via Zoom at a time to suit you. All...
Linkedin is a powerful networking platform and can open so many doors. This is a perfect online space for professionals. The course's tailored to the needs and goals of Funeral professionals. It covers a wide range of topics such as: ● Creating an optimised profile...
I am committed to staying up-to-date with the latest social media and marketing trends. I do this through ongoing research and professional development. I regularly attend industry conferences and webinars. Stay informed through industry publications and blogs. I...
I listen to understand your specific needs for written content. And from there, develop content that resonates with your target audience. I cover a wide range of topics. For eg: pre-planning/pre-needs, grief support and funeral services. My aim is to provide valuable...
I begin by conducting a thorough online presence analysis of the Funeral provider. From there we would discuss specific needs, goals and areas for improvement. Then I develop a tailored package which addresses these requirements. You may only need a one-off session...
My services are all designed to help Funeral professionals grow their online presence. Assisting them to be online in a way that feels authentic and respectful to the families they serve. And another aspect is to help them to work towards attracting and engaging...
The Marketing Help Desk is an option if you want to cover a topic of challenge. This is a one-off one hour session to help you with that. Covering whatever social media or digital marketing topic you wish. From all the major platforms etc.. and here are some examples:...
Marketing a funeral business can seem daunting at first. But with the right strategies and tools, it can be an effective way to reach more clients and grow your business. I specialise in helping funeral professionals like you market their businesses. With strategies...
Ann Sheridan: "Recently undertook Digital business training with Eimer as part of a training package delivered to the Association of Funeral Celebrants Ireland. The course was excellent, it was targeted to what I and our group needed and was applied so we could get...
Andrew McMullan: "We have found working with Eimer to be very informative and constructive in our learning. She has a great knowledge of her subject and is able to point us in the right direction for our online presence."Andrew McMullan James McMullan & Son...
To hashtag or not to hashtag? Now that is the real question…. You are super busy and yes social media is not at the top of your list. And when you do get time you are more concerned about what to post and hashtags are kinda a last thought. I get that. And to be honest...
Russ Bravo: "Eimer has contributed regular articles to Funeral Service Journal since January 2022 on digital/social media know-how for Funeral Directors, and these have proved really helpful for our readers to up their game in the digital sphere. She communicates...
When people visit your social media accounts what is their first impression? Especially when it comes to the image at the top of your accounts? Do the images engage them and encourage them to want to find out more and even follow you? As the saying goes, “first...
Are you looking for ways to make your Funeral home stand out from your competitors? For say when it comes to marketing your Funeral pre-planning/pre-need services? If so, it's essential to start with a marketing strategy and tactics that will set you apart. But where...
