Funeral Marketing Resources
I am a big believer in providing what you actually need and to ignore all the “shiny” things. Especially when it comes to using the right tools to save time and a lot of hassle. And having the right Funeral marketing resources to hand is key. And you can keep up to date here with:
→ Listen to Let’s Get Social Show >>
→ Use my Hashtag Handbook >>
Would you like me to contribute to your Funeral Publication?
I am interested in working with your Funeral Organisation. I have worked with many organisations across Ireland, the UK and the USA. If you would like me to write a guest post, contribute to your podcast or deliver a talk or workshop let me know.
Social Updates
Podcast Interviews To Catch
MemberTalks - Eimer Duffy
MemberTalks! Podcast with Eimer Duffy FIT Social Media
I was invited to speak on this podcast with Rob Goff and we shared our thoughts and various ideas for engaging content, strategies to drive website visits, three valuable social channels to focus on and lots more.
#420 The NFDA Chats
Undertaking | The Podcast The NAFD Chats
John Adams, President of NAFD in the UK sits down with Brian Waters from Undertaking the Podcast and Eimer Duffy from FIT Social Media to talk funeral services.
#327 Eimer Duffy FIT Social
Undertaking | The Podcast Eimer Duffy FIT Social Media
I had the privilage of chatting with Ryan and Brian on the Undertaking Podcast in the US. I share tips on how to engage with social media.
Episode 72: Let's Get Social
Let’s Get Social with Mary Cunniffe & Colm Kiernan
We discuss how the Funeral Industry is harnessing the power of Social Media. With special guest Mary Cunniffe (President of the IAFD) and Colm Kiernan (Director of My Farewell Wishes) on Dublin South FM.
Latest Articles
How to use TikTok’s Teleprompter and get more confident on camera!
Are you ever nervous on-camera? I know exactly how you feel. The other day I came across...
6 Ways To Use Social Media To Help Your Funeral Home Stand Out More!
Social media offers Funeral homes the chance to connect with their community. Build trust and...
How to Create a Social Media Content Calendar for Your Funeral Business?
Here's how you can move forward with a content calendar: Step 1: Pick Your Platforms First,...
Benefits of targeted social media ads for your Funeral home and how to create them.
Online marketing can be very beneficial for Funeral homes. Let’s explore how targeted social...
How to create a social media marketing campaign for your Funeral home?
Having a social media presence has become essential. With the right approach, social media will...
Funeral Home Marketing Strategies – FIT Social Media
Marketing online is essential for funeral homes. It helps you reach potential clients and...
Guest Publications
I have written articles for a number of publications and businesses such as The Funeral Service Journal, The British Institute of Funeral Directors, The Institute of Cemetery & Crematorium Management and The Funeral Times. Here are a few articles to read by visiting the links below.
5 Dos and Don'ts on Social Media for Funeral Directors
Written for the Funeral Services Journal in July 2024
Key practices include sharing authentic insights, engaging with the community, and maintaining updated profiles. Avoiding pitfalls like overposting or missing feedback helps funeral professionals create a thoughtful, compassionate social media presence that extends their care and support online.
Making smart use of tech to drive the growth of your business
Written for the The National Association of Funeral Directors - Funeral Director Magazine FDM - February 2024 issue
Why do I need a Social Media Statement for my Website Article?
Written for the The British Institute of Funeral Directors Journal - January 2024
How to enhance your LinkedIn presence for Funeral trade conferences, exhibitions and everyday
Written for the The Funeral Times in August 2023
Funeral conferneces, exhibitions and shows provide valuable networking oppotunities for Funeral professionals. And the great news is that one event that you definately want to be at this year is The Funeral Times trade show 2023 ...
Harnessing the benefits of social media for cemeteries
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Summer 2023
Social media is now a valuable tool for cemeteries. Here are some of the benefits of using social media...
How to attract new employees as a cemetery or crematorium using social media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Spring 2023
This is a great question. Life has changed so much in recent years especially since the pandemic hit.
Why use social media for your Funeral home in 2023
Written for the The Funeral Times in March 2023
Social media is here to stay and it's growing in popularity every day. It is a powerful tool that has many benefits. it can help Funeral homes connect with families and their communities.
Thinking of a social media strategy for your funeral home?
Written for the Funeral Services Journal in February 2023
The funeral home’s social media strategy should serve as an effective platform. Focused on connecting with and engaging bereaved families and their communities, it should promote the compassionate care, personalisation and services offered by funeral directors, establishing trust and credibility.
What to include in a Facebook post for your cemetery or crematorium Eimer Duffy FIT Social Media
Written for the Institute of Cemetery and Crematorium Management (ICCM) in Autumn 2022
When writing posts on Facebook for a cemetery or crematorium Facebook page, the goal is to increase traffic to your website.
Google Business Profiles – why you need one now
Written for the Funeral Services Journal in June 2022
Google Business Profiles have now become a must-have for funeral businesses when it comes to search results, writes Eimer Duffy (right) from FIT Social Media. If you don’t have one, you might be losing customers to your competition.
Why are Google reviews important and what is the best approach in acquiring them?
Written for the Funeral Director Websites in November 2021
Oh isn’t it great when you get a recommendation about a product or service from a family member or friend. We all like to hear something good about something we are considering and value recommendations from people we trust. This gives us confidence and peace of mind when it comes to purchasing a certain product or booking a service we need.
Eimer Duffy answers your questions
Written for the The Funeral Times in November 2021
Eimer Answers your Questions - How can you make social media work more effectively for your Funeral business.
Get instant access to your Hashtag Handbook
Receive a FREE copy of this Ebook that I created for Funeral businesses. Learn how to use
hashtags to raise your visibility online.
This handbook will assist you in developing your use of the right hashtags on social media. I have put together a range of lists for you to choose from. Select the ones from any of the lists that you feel will work for you.
🤔 What can you post about on social media at this time of year leading towards Christmas etc? Here are some post ideas to inform, educate and support families during this time:
1. Personalised and Themed Funerals:
What makes a farewell truly unforgettable? It’s the personal touches. Every life tells a story, and every farewell should reflect that uniqueness. Whether it’s a themed service, a special location or a creative tribute, personalised funerals resonate deeply with families looking for a meaningful way to honour their loved one.
2. Eco-Friendly and Green Funerals:
What if saying goodbye could also give back to the planet? With growing environmental awareness, more families are opting for eco-friendly funerals. From natural burials to biodegradable coffins, these services are not just a farewell, but a gift to future generations. Highlight your offerings to inspire families who care about sustainability.
3. Direct Cremations:
Simple doesn’t mean less meaningful. Direct cremations are growing in popularity as families seek cost-effective and simple solutions. These services allow families to celebrate their loved ones in their own way, at their own time. Use your platform to demystify this option and reassure families that simplicity can still be heartfelt.
4. Use of Technology in Memorials:
Distance doesn’t have to mean disconnection. Virtual and digital memorials have become an essential way for families to connect when they can’t be physically together. From live-streaming services to creating online memorials, share how your business supports families with technology to keep memories alive.
5. Community Support and Grief Resources:
Christmas can be an emotional time for those missing a loved one. Share tips for coping with grief, promote local support groups or offer resources to your community. Being a source of comfort can make a big difference.
6. Pre-Planning and Funeral Plans:
Peace of mind is the best gift you can give your family this Christmas. Encourage your audience to consider pre-planning their funeral arrangements. It’s a practical and loving way to take the stress away from loved ones in the future. Explain the benefits of prepaid plans and how they work.
7. Memorial Events and Remembrance Services:
“Let’s remember, together.” Hosting or promoting a remembrance event during the festive season can be a source of comfort for grieving families. Share details about any events you’re organising or suggest ideas for personal remembrance traditions.
8. Educational Content on Funeral Processes:
What happens behind the scenes of a funeral? Families often feel overwhelmed by the logistics of planning a funeral. Use your platform to demystify the process. Share insights into funeral services, legal requirements or creative options to assist your audience.
And when it comes to hashtags; include your business name, along with three more relevant ones.
#socialmediatips #funeralmarketing #funeralindustry #FITsocialmedia ... See MoreSee Less
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💡Want a free tool to really help you when it comes to speaking on video? ✅
Do you get nervous about speaking on camera? Is it the thought of things like forgetting your words "when the camera starts rolling"? 🎬🎥
How about something that help can take the pressure off, deliver videos effortlessly and allow you to connect more with people? This tool isn’t just a game-changer; it’s a confidence builder. And the best part? The tool is a teleprompter built right into TikTok. 🎤📲
More and more Funeral professionals are using TikTok. It’s quickly becoming a valuable space to share their expertise, build trust with local communities and even provide grief resources. And the great thing is they are repurposing those videos to other social media channels, saving time and sharing helpful informative content to different generations. 😀👍
Here are 6 steps on how to quickly set up the teleprompter on TikTok, some video ideas, finishing touches and how to track what's working and not working for you: bit.ly/3Z3dWy2
#tiktok2024 #funeraldirector #funeralindustry #FITsocialmedia ... See MoreSee Less
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Is your child on Snapchat?
As a parent myself it's one platform that I do not like. I didn't let my daughter have a phone until the day she was leaving primary school. Within a week of being on Snapchat I had to take her off the platform and have only let her back on when she turned 15 years of age. She said she was glad I kept her off it and even said kids should not have smartphones until they are 15.
From various conversations I have had regarding social media with friends and clients who are parents, one of the most common worries they share is about Snapchat. From inappropriate content to cyberbullying and the risks of long-term digital consequences. Snapchat's disappearing messages can give young users a dangerous false sense of security.
If you're a parent navigating these issues you're not alone. Recommend you follow CyberSafeKids who are at the forefront of supporting children, parents and schools in tackling these challenges. Let's keep this conversation open, spread the word and if you can share this to your Facebook community that would be great.
#cybersafekids #snapchat #OnlineSafety #Parents ... See MoreSee Less
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When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it, or it's been deleted.0 CommentsComment on Facebook
LinkedIn Tip! Did you know on LinkedIn (by default) your connections are visible to anyone you’re connected with? Have you checked your connection visibility lately? Is it set to “OFF” to keep your network private?
Why hide your connections?
Hiding your connections on LinkedIn can protect the privacy of your clients and professional relationships, ensuring that only mutual connections are visible to others.
✅ Privacy Protection: Safeguard the identities of your clients and collaborators.
✅ Professional Discretion: Maintain trust and respect in your industry by limiting access to your network.
✅ Control Visibility: Only allow others to see mutual connections, not your entire network.
Steps to hide your LinkedIn Connections on desktop:
1️⃣ Log into LinkedIn and click on your profile picture "Me" in the top-right corner in the main menu
2️⃣ Select “Settings & Privacy” from the dropdown menu.
3️⃣ Look over the left of your screen and find "Visibility" (3rd option down) and click on it.
4️⃣ Look to the right and under “Visibility of your profile & network”, select (the 5th option down) “Who can see your connections” and click it to find "Connection Visibility" and toggle it to “OFF.” This ensures that only shared connections are visible to others, keeping your full network private.
By taking these steps, you can protect the privacy of your network while maintaining a professional presence on LinkedIn. See images attached.
#linkedinconnections #PrivacyProtection #funeralindustry #FITsocialmedia ... See MoreSee Less
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📣 📲 Did you know Instagram now has more users than Facebook in the EU? This shift suggests Instagram would be a valuable addition to your social media toolkit for your Funeral business. Instagram’s visual focus and easy-to-share Instagram Stories provide an ideal space to connect with people of all ages, especially younger generations who are often involved in family decisions.
By creating a warm visually engaging presence on Instagram, you can share comforting messages, introduce your team and highlight community involvement in a way that feels natural and supportive. Even small steps, like sharing some of your existing Facebook content on Instagram or experimenting with Instagram Stories, can help you reach new audiences. And letting your Facebook community know you are on Instagram can help deepen connections even more. Now's the perfect time to consider Instagram as a meaningful addition to your marketing and online presence strategy. Expanding your reach in new ways that resonate with today’s families and communities. Interested in learning more about this trend? Click the link to gain more insights 👉 bit.ly/InstagramUpdateNov24
#instagramupdate #socialmediaupdates #funeraldirector #FITsocialmedia ... See MoreSee Less
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If you’re looking to share something meaningful on social media today, here’s an idea: a “Did You Know?” style post that highlights how different cultures remember loved ones. This approach can encourage followers to reflect and engage, while offering a respectful nod to this time of year, Halloween etc.
So did you know…?
🇮🇪 Halloween’s Origins in Remembrance: Ireland: Halloween has roots in the Celtic festival of Samhain, a time for honouring those who have passed and marking the change of seasons. Families would set out food and light bonfires to welcome and honour the spirits of their loved ones.
🇲🇽 Día de los Muertos – Mexico: Día de los Muertos is celebrated right after Halloween, with families creating colourful altars filled with flowers, candles and the favourite foods of those who have passed. It’s a joyful celebration of memory and legacy.
🇮🇹 All Saints’ and All Souls’ Days – Italy: Italian families visit cemeteries on the 1st and 2nd November, cleaning graves and leaving flowers in remembrance. This practice keeps loved ones close in memory, weaving remembrance into family traditions.
A seasonal post like this can open up a conversation about personal or family traditions that followers use to keep memories alive. You could ask, “What traditions do you hold close in memory of loved ones?” This thoughtful approach shares insight into some worldwide traditions while encouraging meaningful engagement.
#halloween2024 #traditions #funeralindustry #FITsocialmedia ... See MoreSee Less
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Another interesting episode of the podcast "Death: A Changing Industry" hosted by John Adams interviewing Declan Maguire, President of SAIF independent funeral directors talking about key trends and considerations for Funeral Directors today:
🎙 Direct Cremation and changing consumer choices: Many families are rethinking traditional funeral options with a growing number opting for direct cremation. And highlights how maintaining an accessible online presence helps ensure families can quickly find those services when the time comes.
🎙 Adapting to online consumer behaviour: With families increasingly looking for services online, having a mobile-friendly website is essential. He explains how accessible information online, supports families in making informed choices with ease.
🎙 Personalisation and communication: Families are often seeking more personalised farewells. Declan discusses how an online presence can help Funeral Directors share their range of services giving families more information ahead of time.
🎙 Social Media for community connection and future staff: Social media is becoming an invaluable way for Funeral Directors to stay connected to their communities and potential team members. Declan shares examples of how Funeral Directors are using these platforms to raise awareness and highlight the meaningful nature of their work.
Highly recommend tuning in and subscribing to the podcast: bit.ly/3Ut1WTN 🎧
#deathachangingindustry #saif #funeralindustry #OnlinePresenceMatters ... See MoreSee Less
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Want to engage more Millennials and Gen Zs? So many businesses face the same challenge. It’s not just about showing up online, it’s about sharing content that truly resonates and feels genuine. Millennials and Gen Z are the future families your funeral business will serve and they may even be future team members.
Here are 3 ways that can help make your funeral business stand out and engage Millennials and Gen Z:
📲 Share authentic moments using photos and videos: Show real moments from your team, community events or behind-the-scenes glimpses. These personal touches make your brand feel more human and build trust.
📲 Keep it conversational: Younger audiences respond better to a friendly straightforward tone. Phrases like “planning ahead” and "ways to personalise a service" make your message feel approachable.
📲 Turn posts into conversations: Don’t just post updates; invite engagement. Use Instagram Stories or TikTok for Q&As, polls or even "demystify myths" sessions. This makes your audience curious and interested.
#socialmediatips #generations #funeralindustry #FITsocialmedia ... See MoreSee Less
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