Are you ever nervous on-camera? I know exactly how you feel. The other day I came across TikTok’s teleprompter function. Which is great as it will save you from trying to remember every word you want to say. And help you give eye contact to the camera.
So I hear you ask, where do you find the teleprompter and how do you set it up? Wondering how TikTok will become a valuable resource for your funeral marketing? Let’s get started!
What can you learn from TikTok’s teleprompter?
It’s a huge asset to anyone looking to get more active using video. Including TikTok as part of their funeral marketing, gives you a more relaxed way to create. So you end up with smooth and polished videos. So, why is this so important? How can the teleprompter help?
- You have a structure. Help you can record with less stress, instead of trying to memorise everything you want to say.
- Gain eye contact and connection. The teleprompter is your friend. Allowing you to maintain direct eye contact into the camera lens.
- Prepare ahead with your script. You can then paste it into the teleprompter. This allows you to focus and feel more confident.
It can help you seamlessly engage with your viewers and feel less nervous.
How to find and use the TikTok teleprompter?
Here is how to set up the teleprompter on TikTok so that sharing your message can be as quick and easy.
Step 1 – Open TikTok on your phone.
Step 2 – Click on the Bottom of Screen “Plus Sign”. That will bring up this page, the video recording area for TikTok.
Step 3 – Click on the “10m” option at the bottom left side of your screen. When you are first getting started a shorter run time is smart; Create Simple Short Videos
Step 4 – Look for the “Effects” Icon. It’s positioned just to the left side of TikTok’s main red recording button. This icon unlocks all the many features and filters within your app.
Step 5 – Search for “Teleprompter” using the magnifier glass icon. As soon as you start typing “teleprompter” into the search bar, it will suggest the tool at the top of the list.
Step 6 – Click on the teleprompter. And now it will be time to write or paste in your script.
Setting up and customising your video teleprompter:
So you’ve got that teleprompter up and running, here’s a couple of things to do:
- Entering Your Script -Add into the teleprompter box. Keep your script in as short and concise form as possible. This helps you follow through the process easily, while keeping your viewers intrigued.
- Adjust Speed and Text Size – You can be as fast or slow as you want by setting the speed options to either 0.5x, 1x & 2x. Have a go with each to find the rate that works best for you. Also you can change the text to a large or small size.
How to feel more confident recording?
Now that you have everything set up, press record. To get a professional confident video, such useful tips will work.
- Perfect with practice – Don’t hesitate to run a few takes just for the sake of practice before you record. You will feel increasingly comfortable each time so give it as many tries as you need to.
- Where to look – Keep an eye on the camera to build trust with your audience. The teleprompter will help steer you and keep your eyes in the same direction.
- Tone of voice – Talk in a gentle and warm tone. This will help communicate more with people. Increase followers and attract new clients.
You will get better with every recording. Start where you are now and let your confidence increase by each video.
Some content ideas for TikTok:
Here are some suggested video ideas for a funeral professional like yourself…
- Funeral traditions explained. A short clip explaining certain norms or customs can actually be informative. It is a great way to provide education and deliver supportive information.
- Provide grief support and resources. Sharing your tips or introducing resources on how to support grieving people, is a great way to offer value.
- Involvement in the community. Share local events or charitable work you’re involved with. It shows that you are active within the community.
- Behind-the-Scenes Glimpses. A poised inside look into the way of your service and who is there, advocates trust and transparency.
Add finishing touches and post your video!
Review your video before posting to make sure you are happy with it. Each video takes practice at the beginning. Over time, making you more comfortable publishing. And gives your audience a taste for what’s next.
Add captions to help serve your content to a broader audience. Adding hashtags which are synonymous with the funeral sector will attract more people. For example; #FuneralServices #GriefSupport #CompassionateCare and your business name as a hashtag. These will help you to get in front of people looking for this type of content.
How to Track Success on TikTok?
The thing you need to use the most is analytics, so make sure to always monitor what works best for you from TikTok. Get analytics through a Pro account, this enables you to track your content performance. Here are some metrics to track:
- Impressions and Reach: Track the number of people your videos are reaching. This will give you a feel for how much exposure your content is getting.
- Engagement Rates: (Likes, Comments and Shares). Understand what topics viewers react to the most.
- Follower Growth: To get insights on how fast your audience is growing. This can be used for estimating future content strategies.
Refine your video content with your insights. If you review your analytic data, this can enable you to see what’s working and what’s not.
All in all,
TikTok’s teleprompter will really help you get started. Try beginning with an easy introductory video. Every video helps to build confidence. And will drive you closer towards making a real impact with your video marketing efforts.
If you have any queries or want to share your experience, do let me know. Need help getting a video strategy together or something else? Book a free exploration call with me. Visit here to find out more. And you can email me at eimer@fitsocialmedia.co.uk. And you can catch up with me across social media and follow me for more…
Thanks for reading!
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