How To Up Your Networking Game at the NAFD Conference and AGM with LinkedIn.

Will you be at The National Association of Funeral Directors (NAFD) Conference and AGM? It’s a great event for Funeral professionals to connect and get updated. Networking at conferences often involves exchanging business cards. A practice that can be both cumbersome and environmentally unfriendly. Plus, you can lose them. Instead, simplify and enhance your networking experience by using LinkedIn. And the platform makes it even easier with LinkedIn QR codes. They are your smartphone’s gateway to forging immediate and meaningful professional connections. Where business cards don’t give you that.

Using LinkedIn QR codes not only streamlines the process of connecting with people. And that’s not all, it also offers several compelling benefits:

• Sustainability: Reduce paper waste and contribute to being greener. You will be eliminating the need for physical business cards.
• Efficiency: Connect instantly without the hassle of entering details manually. Thus, ensuring you never miss an opportunity due to a lost business card.
• Memorable Connections: The event has many delegates, some new attendees, so first impressions last. A quick digital exchange can set the stage for a memorable conversation. And distinguishing you from others.

Here’s how you can leverage this innovative tool at the upcoming NAFD Conference and AGM:

Finding and Sharing Your LinkedIn QR Code

• Open your LinkedIn app on your phone.
• In your newsfeed look to the top of your phone screen and tap on the search bar.
• In the search bar, on the right, you’ll see a QR code icon. Tap it.
• And here’s your personal QR code. You can share this with others or save it for the event.

Scanning the LinkedIn QR Code of someone you wish to connect with

• Tap on the QR code icon in the search bar.
• Switch to the ‘Scan’ tab.
• Aim your camera at the LinkedIn QR code. Voilà! You’re instantly connected.

Enhancing Your LinkedIn Profile for Maximum Impact

To make the most out of your LinkedIn QR code networking at the NAFD Conference, ensure your LinkedIn profile is optimised. Here are a few tips:

• Professional Profile Picture and Banner: Choose a clear, professional headshot. Choose one that reflects your role in the funeral industry. Don’t leave the grey wall! Upload something that reflects what’s important to you.
• Compelling Headline and About Section: Showcase your USP and expertise as your Headline. It is the first thing people read. Highlight your experiences and what you bring to the table. Use keywords related to funeral services, management and care to improve visibility.
• Detailed Experience: List your roles and responsibilities in detail. Particularly those that relate to the funeral industry. Demonstrate your depth of experience and areas of specialisation.
• Recommendations, Endorsements and Skills: Recommendations and Endorsements from peers and clients enhance credibility. List skills that are highly valued in the funeral industry. For example; grief counselling, pre-planning and operational management.

Conclusion

Before you attend the NAFD Conference and AGM, consider using LinkedIn QR codes. This not only positions you as a forward-thinking professional. And simplifies the process of making valuable connections without all those business cards. Enhance your LinkedIn profile. Use your QR code and you set the stage for a productive and memorable networking experience.

Embracing technology like LinkedIn and QR codes is not just about keeping up with trends. It’s about creating lasting and impactful connections. All of which can help redefine your professional journey in the funeral industry.

Want to leverage your online presence even more?

If you want to gain an even better online presence, make this year that you move forward and take control of your digital footprint. Harness the power of social media and digital marketing to grow your business and stand out in a competitive market. If you would like to get the ball rolling and acquire a free online video audit of your current online presence, then do get in touch. Visit other pages on www.fitsocialmedia.co.uk for more information. And you can email me at eimer@fitsocialmedia.co.uk.

Thanks for reading.