If you scroll through many funeral home social media pages, you’ll often see the same thing. Yes, post after post of death notices. These posts are important and serve a real purpose, but they shouldn’t be the only thing your funeral business shares online.
Your social media presence can do more than announce sad news. It can gently support, educate, and connect with your community, long before they ever need to call on your services.
Here’s why it might be time to move away from only posting death notices, and what to share instead.
1. People scroll past when everything looks the same
If your feed is made up entirely of funeral notices, most people will start to tune out, unless the post relates to someone they know. Over time, your page becomes a list, not a supportive presence.
When someone clicks into your page, what do they see? A business rooted in compassion and care or a feed that reads like a formal bulletin board?
2. You have so much more to offer
You’re not just providing a service. You’re offering comfort, support, guidance and often a steady hand through the hardest days.
Your social media is an opportunity to show that. A place where you can gently:
- Reassure families that direct cremation can allow for a personal goodbye
- Explain pre-planning in simple, approachable terms
- Share thoughtful quotes or messages of comfort
- Introduce your team and what you stand for
- Show how you support the community around you
This kind of content reminds people that you’re more than a name, you’re someone they can turn to when the time comes.
3. A broader mix helps you reach more people
Let’s face it — death notices don’t get widely shared unless there’s a personal connection. But when you post something uplifting, helpful or even quietly educational, it has a better chance of being seen by a wider audience.
Think of these as your “soft touch” posts — gentle ways to stay visible and relevant without asking for anything in return.
4. Build trust before someone needs your help
People don’t always know who to turn to when a death occurs. But if they’ve seen your name pop up now and again — sharing a thoughtful message or explaining something simply — they’ll remember you when they do need support.
That familiarity matters. It’s often the difference between someone calling you or turning to a name they saw on an ad.
5. You can start small and stay respectful
You don’t have to become a social media expert or post every day. A single thoughtful post once a week can make a huge difference.
Try mixing in content like:
- A comforting quote or message
- A photo of a candle, flower or quiet moment
- A myth-busting post about direct cremation or pre-planning
- A seasonal post about remembrance
- A simple message: “We’re here when you need us.”
These small touches remind people of the care you offer — and that you see the person, not just the process.
All in all
Posting death notices is important, but it doesn’t have to be the whole story. Your social media can reflect who you truly are: someone who supports their community with care, kindness and compassion.
Start small. Stay consistent. And don’t be afraid to show the heart behind your work. It’s what people remember most.
If you have any queries or want to share your experience, do let me know. Need help getting a video strategy together or something else? Book a free exploration call with me. Visit here to find out more. And you can email me at eimer@fitsocialmedia.co.uk. And you can catch up with me across social media and follow me for more…
Thanks for reading!
0 Comments