What to post on social media when it comes to direct vs traditional cremation

Want to give people a better understanding of cremation options? Start with video.

Many families still feel unsure about the difference between direct and traditional cremation. And that’s completely understandable — these aren’t everyday conversations.

If you’re a funeral director one of the most effective ways to open up this topic is through video.

A short, friendly video explaining the differences can help people feel more informed and reassured. It puts a face to your name, builds trust and lets people hear the tone and care behind your words.

This doesn’t have to be complex or overly polished. A 60–90 second clip where you explain:

• What direct cremation involves (no service, no attendance)
• What traditional cremation looks like (with a service and family present)
• Why both are respectful, valid options depending on a family’s wishes

This can go a long way in clearing up confusion and showing that you’re here to help, and here are some social media post ideas:

5 Social Media Post Ideas

What is direct cremation?

A simple post that defines direct or unattended cremation in clear, compassionate language. Helps demystify the term for families who may be unfamiliar with it.

Direct vs Traditional Cremation: side-by-side comparison:

A visual breakdown highlighting the key differences between the two options. Such as presence of a service, attendance, cost and flexibility.

Myth vs Fact: common misunderstandings about cremation:

Tackle common misconceptions. For example “direct cremation means no memorial”) and offer factual, reassuring corrections.

Why some families choose direct cremation:

Share general reasons people opt for direct cremation. Such as simplicity, privacy or wanting more time to plan a personal farewell.

Did You Know?

Short videos explaining options. This offers a calm, informative overview of both cremation types.

Some visual and posting tips

• Use calm, neutral backgrounds and soft imagery (hands, candles, nature, light).
• Stick to short, easy-to-read text on graphics and videos.
• Alternate between Reels, carousels, and static posts for variety.
• Keep videos under 90 seconds and use subtitles.
• Add gentle calls to action: “Message us any time with questions.”

All in all

Opening up the conversation around cremation options doesn’t need to feel daunting. Social media gives you a gentle, accessible way to do just that. Whether you’re sharing a short video, a simple graphic. Or a reassuring message, your posts can help families feel more informed.

Take the time to explain the differences between direct and traditional cremation. You’re building trust, easing uncertainty, and showing that every choice can be met with care and understanding.

If you have any queries or want to share your experience, do let me know. Need help getting a video strategy together or something else? Book a free exploration call with me. Visit here to find out more. And you can email me at eimer@fitsocialmedia.co.uk. And you can catch up with me across social media and follow me for more…

Thanks for reading!