When TikTok came out I wasn’t drawn to it. I could hear myself groan at the thought of diving into another social media platform. But we are in an era where digital connections are more important than ever.
It’s understandable to feel hesitant about stepping into the TikTok scene. Many professionals in the funeral and bereavement space worry about this. But here’s the thing, TikTok offers a unique space. There to share, educate, and empathise with a wider audience. Where you can extend being online in a way that’s accessible to more people.
So what is TikTok?
TikTok is a captivating social media app that’s taken the world by storm. Inviting users from all walks of life to express themselves through short, engaging videos.
At its core, TikTok is about storytelling and connection. Users create videos that range from 15 seconds to three minutes. With a vast array of content categories like music, advice, education, and more. What sets TikTok apart is its intuitive algorithm. This curates a personalised “For You” page for each user. Making it easy to discover content that resonates on a personal level.
It boasts an extensive library of sounds, songs and filters. This allows you to get inventive with your content. Whether it’s a heartwarming story, a quick “How To” or an answer to a question. TikTok has a way of making each video feel both intimate and universal. It’s not about going viral; it’s about sharing moments that matter. All in a format that’s real and immediate.
The potential of TikTok for Funeral and Bereavement Services
With its vast user base, it offers a platform to connect with individuals across all walks of life. And this includes those who might need guidance and support through times of loss. It allows you to humanise your services. Share valuable advice, and showcase the compassionate support you offer. All of this can benefit those going through the bereavement process. Moreover, TikTok’s algorithm is designed to amplify content. To ensure that your message reaches those who need it the most, even beyond your local community.
Your Step-by-Step Guide to TikTok
Creating Your Account:
Begin by downloading the TikTok app from your smartphone’s app store. Sign up using your business email to keep professional and personal accounts separate. Choose a username that matches your funeral or bereavement business. And is easily recognisable.
Navigating the Platform:
Spend some time exploring TikTok. This will help you understand the types of content that are popular and how they’re presented. Don’t rush to post. Watch, learn and get a feel for the community first.
Creating Content:
When you’re ready to start posting, think about what makes your services unique. Consider creating content that offers comfort. Answers common questions about the bereavement process. Or share behind-the-scenes glimpses into your work. Always maintaining a tone of empathy and respect. Use simple editing tools within TikTok to make your videos more engaging.
Engaging with Your Audience:
As you begin to post, remember to interact with your viewers. Respond to comments and answer questions. And even create content based on the feedback you receive. Engagement builds community and trust.
Consistency is Key:
Try to post regularly to keep your audience engaged and your content visible. You don’t need to post daily. Having a consistent schedule helps maintain your presence on the platform.
Encouragement and Assurance
For those of you feeling apprehensive about this new digital venture, it’s normal. Remember, every expert was once a beginner. Starting small, learning as you go. And maintain your authentic voice will resonate with your audience. TikTok offers a space for real, meaningful connections.
Embracing TikTok allows you to reach out and offer support in new, innovative ways. It’s an opportunity to share the depth and care of the funeral and bereavement services with a broader audience. Helping demystify your work and provide comfort to those in need. So, take that first step, explore with an open mind, and see how even the most traditional services can find a new voice in the vibrant world of social media. So hop on TikTok today and see who else is out there, your competitor could already be gaining lots of interest.
Want to leverage your online presence even more?
If you want to gain an even better online presence, make 2024 the year that you move forward and take control of your digital footprint. Harness the power of social media and online marketing to grow your Funeral business, and build a strong and positive online reputation. If you would like to get the ball rolling and acquire a free online video audit of your current online presence, then do get in touch. Visit www.fitsocialmedia.co.uk for more information. And you can email me at eimer@fitsocialmedia.co.uk.
Thanks for reading.
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