A whole new world! I had no idea how valuable & effective an active social media presence could be & Eimer has certainly opened my eyes. We in the funeral services are often reluctant to promote ourselves. Yet the people using our service often have to choose a firm to entrust their loved one to at a most difficult time & based solely on a website or advert. What better way to make people aware of our services &, more importantly, our ethos, our competence, our compassion & our capabilities & expertise as Funeral Directors. Social media allows us to present the person behind the company logo & Eimer has a wealth of knowledge & original ideas as to how it can be utilized. With our towns & cities growing rapidly & the constant movement of people, we cannot continue to rely solely on family traditions & familiarity to bring customers to our door. Our online presence is becoming increasingly important & will continue to do so. It has been educational & enjoyable working with FIT Social Media & Eimer has sparked in me the courage & interest I needed to enter this world of endless possibilities.