Reviews and Testimonials

Some of my past clients have kindly reviewed my social media services. I thoroughly enjoyed working with all of these businesses. If you are interested in working with me please get in touch today.

Getting started with WhatsApp For Business

So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy to use and had lots of benefits.

What do you do first?


You need to get the WhatsApp For Business app on your phone. It overrides a personal account, but don’t worry as you still keep all aspects of your personal account, but this gives you more bells and whistles. Once you download the app go through the terms and conditions and follow the few steps.


– Enter your number and verify.
– Create your profile
– Enter your business name and category
– Enter your business address.
– Enter a description of your business.
– Enter business hours.
– Enter your email address.
– Enter your website address.

Next head to Settings to add more information.

Settings


Here is a breakdown of what you will see on the screen:

– Business Tools – this is where you add in your info in “Business Profile”.
– Starred Messages – Any messages you want to highlight.
– Webchat on Desktop – “WhatsApp Web/Desktop” click through on mobile “Scan QR code” then see “web.whatsapp.com” go to that URL on desktop and scan your phone to connect.
– Account – account settings.
– Chats – Chat settings.
– Notifications – Message and group notifications.
– Storage and Data – Storage and data info etc..
– Help – Help Centre and Contact for WhatsApp
– Tell A Friend – Tell friends you’re on WhatsApp.

Next, go check out your Business Tools you will see the following:

Business Tools


– Business Profile – Business information to add here.
– Catalogue – Services and Products to add in here.
– Messaging Tools – create your “Greeting Message” here.
– More Tools – “Linked Accounts” for your Facebook account and “Short Link” for WhatsApp account links/QR Code to share out for the account itself – not the VIP chats. I call this the “Hello come message me” QR Code and links – it’s unique messaging ways to your account only.

Chats

You still have the chat groups you had before you changed over to a WhatsApp for Business account from a personal account. But you can now have specific VIP groups chats for your customers.

WhatsApp VIP Group Chats
– This is where you segment your audiences.
– Create a chat per group by clicking on the pencil (top right corner of the screen) or click on “New group”.
– Then add one person to start the group by going into your “Chats area” and clicking on the pencil at the top right of the screen.
– Add one person and click “Next”.
– “Group Subject” is the title of your specific group and you can add a photo here as the profile/cover image of the group and click “Create”.
– At the top of the screen you will see the title of your specific group and click on that – to bring you into the group settings.

See below group chat settings:

– Title of your specific Group
– Media, Links and Documents
– Starred Messages
– Chat Search
– Mute the group
– Wallpaper and Sound – change the background of the group etc..
– Save to camera roll – save images to your camera roll or turn off.

The focus in each Group Chat:

– In “Group Settings” and change “Send Messages” to Only Admin and “Edit Group Info” to Only Admin – that way you control the chat and make this a marketing funnel.

– Next look at “Invite to Group via Link” and this is where you find the specific links and QR code for that specific group.

– You can use “add participants” but I would recommend sending the specific link or QR code for that group so that they opt-in themselves. If you have a bricks and mortar store have the QR code in the window and/or by the till so people can join your VIP group. Next, I would connect your WhatsApp account to your Facebook business page. This will show you are on WhatsApp and people can contact you via the WhatsApp button on your Facebook page.

Facebook and WhatsApp

Go into your Facebook business page and go to Settings. Then scroll down and find WhatsApp. Connect your WhatsApp by adding your phone number and add in the code sent to you via text. Now your WhatsApp and Facebook accounts are connected. You can add a WhatsApp button to your Facebook Business page which appear next to your Facebook Messanger button.

Next, add your WhatsApp number into your “About section” of your Facebook business page to show your customer you are on WhatsApp also.

So what are the benefits of WhatsApp for Business?

  • WhatsApp has become one of the most popular communication tools and so your customer can contact you via WhatsApp as an alternative mode of communication.
  • Having a business profile on WhatsApp builds trust and loyalty.
  • You can easily communicate with your customer and make your customer feel special. 
  • Set up VIP Groups and keep your customer up to date personally and directly with the latest news, offers and tips before anyone else and they are less likely to leave the group compared to unsubscribing to an email.

To Conclude


Remember that the business account links and QR code are different, from the Specific Chat links and QR codes. Be careful not to mix them up.

Main business WhatsApp links and QR Code could be used to encourage people to contact you for more information and add the link to your website to contact you.

Having a specific group chat set up for your customers is a great way to let them know about new products, special offers and more, before you put them out on social media. You could share out VIP chat link and QR code on an email or on printed material you have. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How to set up Google My Business

How do I set up Google My Business?

So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your business and more importantly when was the last time you checked out what your competitors have online? Here’s how to get seen on Google with your very own Google My Business listing and with this you can:

– You can see and connect with your customers,
– Post “updates” to your Business Profile
– See how customers are interacting with your business on Google.

Helps you control the details of what Google displays and that that you are up to date on search and maps. People are searching more and more for local businesses. So making sure you noted on maps is super important, so here are factors to consider about being on the map:

Distance – How close the business is to the searcher or area specified.
Relevance – How well a business’ profile matches a search, so having it up to date and categorised is important for you to show up on maps.
Prominence – Gauged by how well the business is known based on information Google can find across the web.

So what does a Google My Business listing look like?

I did a search for Dublin Zoo on Google and if you look to the left of the search results you will see it’s Google My Business listing – see below:

How do I get a Google My Business listing?

So you are wondering how to go about getting and setting up Google My Business listing for your business. Well, fear not it’s very easy to do so and will make such a difference to your business. Think of it this way you will have the opportunity to shine online when you have a listing on Google.

What do you do first?

Well, the first thing you need to do is to search for “Google My Business” and then click on the following: https://www.google.ie/business/.

Next fill in the following:

  • Business Name
  • Your Business Address (you can hide your address, but won’t be on the map if you do this – you can add in the area you service afterwards)
  • What kind of business do you run? (Select as near a category as possible).
  • Your Phone Number
  • Your Website Address

Once all added you will then add the address you wish to receive the verification code postcard sent to. When it arrives follow the steps to verify your Google My Business listing. Then you will be verified and ready to go adding in all your information and more to your listing.

To Conclude:

To register for a Google My Business listing is easy and here are more benefits to getting one:

– It’s Free!
– Makes You Visible
– Provides a Great First Impression
– Improves SEO
– Bookings
– Post Images/Videos & Updates
– Keep customers informed
– Communicate with your customers
– Host Customer Reviews
– Gain Customer Insight
– Boosts consumer confidence
– It completes your Google presence

All in all, I recommend getting your Google My Business Listing and after setting it up and getting verified, then go through each area and complete it. People will notice if you don’t and could then go to your competitor instead. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How to Set up Instagram Shopping

This is something to consider as a small business – yes it’s Instagram Shopping. The opportunity to tag your products and sell through Instagram. So here are the steps to get you started and have you set up on Instagram via Facebook. You need to have an Instagram business account and have it linked to your Facebook business page. Go to your Instagram account on your mobile and go to your profile. Above your Bio on the top right corner is “three lines” click on that and go to “Settings”. In “Settings” go to “Business” and see “Set up Instagram Shopping”. Connect your Facebook Business Page if you have one, if not I would tell you set up a Facebook Business page. You can also connect your Instagram account via Facebook on a desktop. Go to “Settings” on your Facebook business page, which is at the bottom of the menu on the left of your screen on your Facebook business page dashboard. Scroll down and select “Instagram” and if you are connected it will show you your Instagram page details, but if not follow the steps to connect your Instagram page to your Facebook business page.


Facebook Business Manager


Next, go to Facebook Business Manager on your desktop and you can access it via https://business.facebook.com/. Check that your Facebook business page is connected to Business Manager:

  • If your page is not connected, then go to the three lines in the top left corner of the screen and click on “Business Settings”. Then scroll down on the left menu to “Pages” and click on “Add Page’.
  • If the page is connected to Business Manager then click on your business page and go through and click on the 9 dots in the top left corner of your dashboard “Business Tools”.

Then click on “Business Settings” and scroll down on the left menu to “Products and Services” and select “Catalogue Manager”. Select “Create a shop” and click on “Next”.
Select “Check out on another website” and click on “Next”. You are now on “Where do you want to sell from?” and your Facebook business page and the Instagram account will show here. Select them and click on “Next”. Confirm your business email address.


Catalogues


Now “Create a new catalogue” for your products to go into. Give the catalogue a name and click “Next”. Now you can go ahead and add products to your catalogue:


· Image (your image needs to be 500 x 500 pixels) and you have to option to add more images.
· Title (add a title that describes the item with up to 150 characters, but it’s recommended to be less than 65 characters).
· Description (add details about the item including unique features which help people to understand it’s benefits).
· Website link (add the specific product page or if using Shopify add the link here so that people can view more details on the item and buy it).
· Price (choose a currency and add the full price as shown on your product page. If you want to create different options of your item you will need to add the price for each one in the variants section). You also have the option to tick a box if it’s a sale item so if so, then click on “This item is on sale”.
· Condition (Is it new or used?)
· Brand Name (Add the name of the brand if it has one).
· Content ID (Add an SKU or another unique identifier. You’ll need to provide this if you want to retarget more people through Facebook ads. If you’d like to create variations of this item, add an ID for each one of them in the variants section.


Continue to add items to your specific catalogue on the desktop and once finished head back to your mobile phone and go to Instagram.


Setting Up Instagram Shopping


Once in your Instagram business account, head over to your profile and click on the “three lines” at the top right corner of your screen. Go to “Settings” and click on “Business”. Then click on “Set Up Instagram Shopping”. From here you will see:


· Add A Shop In Your Profile.
· Tag Products In Your Posts.
· Get Insights About Your Shop.


Click on “Get Started” at the bottom of your screen and then you will see “Connect A Catalogue” and then click on “Next”. Add a website domain here, enter your website (your product must be hosted on a single website owned by your business. You asked to verify ownership of the website that you enter. Then click “Submit For Review”. You will see on the next screen, now “Ready For Review” and the following:


· Our team will review your account to make sure it meets our commerce eligibility requirements.
· By using Instagram Shopping you must follow our commerce product merchant agreement.


Once approved you can start tagging products and selling through Instagram.


How to tag items in Instagram posts


So now you are all set up and you now have the fun of tagging products. So now go create a post as you would beginning with the image from your camera roll. Once you have the chosen image then click “Next” and then you have the option to add filters and then click “Next”. Write your caption and don’t forget about your hashtags. Below the caption area, you will see “Tag Products” and click that option. Then the image that you selected for that post will pop up and click on it then. From there, you can scroll down to find the correct product from your categories created and select the correct one. Once added then go ahead and post on Instagram. If you have older posts go back in and tag your products as described. Now people can click and buy on your store through Instagram. You can tag 5 items in one image or up to 20 in a multi-image post. And don’t forget to check your Insights too to see what’s working for you!


To Conclude

Instagram shopping is becoming more and more popular. Enhancing your posts with shopping tags will engage your audience, but don’t start to treat this as a sales tool. Remember it’s social media not selling media. The primary aim should be to build trust. Mixing up your content will encourage people to get to know, like and trust you. And from there build loyalty and want to buy from you. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

Save time planning social media posts

You are super busy and trying to figure out what to post on social media. How can you save time planning social media posts? If only you could plan out your content ahead. Be able to get ahead by knowing what trending days are coming up. Well, help is at hand you can with a great tool that will do all that for you!

Fail to plan and plan to fail


The saying “Fail to plan and plan to fail” is quite true. But don’t worry I have something that might just help you to save time planning social media posts and get ahead with them. I bet you like the sound of that. There is a handy free tool that I know you will enjoy using to plan out your content and get ideas for promotions. This tool is “Days Of The Year” and it’s great fun too! I always recommend to my clients to plan ahead with at least three months on their content calendars. When you arrive on the website there is a calendar on the right top corner of the website and you can select the day you want to then you will see in front of you the day with a selection of interesting, trending and fun events to choose from.

Diary

So for example August, September and October. This will save time and with the help of “Days of The Year” you will be able to do this with ease. Here is a selection for the days in August from the 1st to 31st (but there are much more to choose from):


1. Spiderman Day
#SpidermanDay

2. National Colouring Book Day
#NationalColouringDay

3. Watermelon Day
#WatermelonDay

4. National Chocolate Chip Cookie Day
#NationalChocolateChipCookieDay

5. National Underwear Day
#NationalUnderwearDay

6. International Beer Day
#InternationalBeerDay

7. Lighthouse Day
#LighthouseDay

8. International Cat Day
#InternationalCatDay

9. National Book Lovers Day
#NationalBookLoversDay

10. National Lazy Day
#NationalLazyDay

11. National Sons and Daughters Day
#NationalSonsAndDaughtersDay

12. World Elephant Day
#WorldElephantDay

13. Prosecco Day
#ProseccoDay

14. Financial Awareness Day
#FinancialAwarenessDay

15. National Relaxation Day
#NationalRelaxationDay

16. National Tell a Joke Day
#NationalTellAJokeDay

17. National Black Cat Appreciation Day
#NationalBlackCatAppreciationDay

18. Serendipity Day
#SerendipityDay

19. World Photo Day
#WorldPhotoDay

20. National Radio Day
#NationalRadioDay

21. Senior Citizens Day
#SeniorCitizensDay

22. Be An Angel Day
#BeAnAngelDay

23. Cuban Sandwich Day
#CubanSandwichDay

24. International Strange Music Day
#InternationalStrangeMusicDay

25. National Whiskey Sour Day
#NationalWhiskeySourDay

26. National Dog Day
#NationalDogDay

27. Just Because Day
#JustBecauseDay

28. Red Wine Day
#RedWineDay

29. Lemon Juice Day
#LemonJuiceDay

30. National Toasted Marshmallow Day
#NationalToastedMarshmallowDay

31. Eat Outside Day
#EatOutsideDay

To Conclude

As you can see there is are some interesting days for August here, but lots more to choose from in Days Of The Year. This is just one way and tool which will help you save time planning social media posts. Only use days which are relevant to your business and turn them into hashtags like above. Have fun with it and remember you to “Edutain” your audience by educating and entertaining! Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

Why do you need a Frequently Asked Questions page on your website?

Do you need Frequently Asked Questions (FAQs) on your website? Starting to wonder why you need an FAQ page on your website? And then what questions and answers do you add? Here are some questions to consider adding and then answer them like you would if someone was speaking to you. Starting with the main questions you get asked and as time goes on you can add to them.

I normally write about social media topics, but the topic of Frequently Asked Questions has arisen for me and so I thought I would share what I am working on as it might be helpful to someone else who is maybe working on their first website. So, I have finally sat down to work on putting together content for my new website. I know, it’s really hard as you have to figure out what you want to say on your Home page, About page as well as the other important pages that have to be on your navigation menu. The first website I had I created myself it took time and I thought I had done a pretty good job, until now. This year I decided to upgrade my website and so after much research found a website developer who I felt I could work with and take me to the next level.

So here I am starting to go through the process, one of the things to provide is a Frequently Asked Questions page. I had a moment where I had to think what questions do I get asked most and then wondered what should I put down and how many? Do you have a FAQ page? Can I ask you, do you think about what questions your customer ask you the most? Up until now, I hadn’t thought of creating a FAQ page. My web developer reminded me that it’s important to have a FAQ page as a point of reference for customers to review. To find out more about what you offer and answer the questions they might have, before contacting you. So here are my FAQs so far, I know as time goes on I know there will be more questions and I will continue to update them.

Frequently Asked Questions (so far)….


What services do you provide?
I have a range of services for business development, visibility and growth. These cover social media consultancy, power hours, social media training and social media enhancement. For more information see here or you can book an exploration call.


How do I get in touch with you?
You can get in touch by phone, email, message or book an exploration call online here.


What happens next?
Once you get in touch you can book a free 20-minute exploration call and from there, I, Eimer Duffy will see how I can help you. After you will receive an exploration questionnaire so that I can get a picture of your current online presence. I will contact you afterwards and provide you with different options for you to choose from. For example; Power Hour, Consultation, Training programme or one of my Enhancement services. For more information see here or you can book an exploration call.


How much do your services cost?
Every business is different. Following a detailed assessment, I can provide you with different solutions. Depending on your needs I can provide Power Hours, a social media consultation, a bespoke social media training programme or some social media enhancement. For more information see here or you can book an exploration call.


What does a social media consultant do?
As a social media consultant, I tailor advice and give guidance to help with visibility and growth. Provide support and help build your confidence in using social media for your business. To engage your audience, expand your reach and convert more leads into sales. For more information see here or you can book an exploration call.


How long does a social media consultation take?
About 20 minutes. I have developed a successful exploration process to gain a full understanding of the challenges you have in the area of social media. From this assessment, you have peace of mind with guidance on what to do next. You can choose extra support:
● Invest in a more in-depth and tailored social media consultation video call.
● Have a series of weekly or monthly consultations.
● A training programme or programmes covering your social media needs.
● Extra supportive annual programmes for you to choose from.
For more information see here or you can book an exploration call.

What is Power Hour?
A Power Hour is a combined consultation with training which is focused on a specific need. You can book a one-off or a series of Power Hours set either a week apart or once a month. For more information see here or you can book an exploration call.


What does social media training involve?
As a qualified QQI trainer, I provide training in the area of social media as a business tool for business development, visibility and growth. I tailor courses and programmes to suit the needs and knowledge levels of my clients from beginners upwards, online or face to face. I devise and deliver bespoke social media courses which reduce variable business costs through staff development and training, where they will gain confident use of social media with the goals of a better online presence and reducing advertising costs. For more information see here or you can book an exploration call.


What are the types of training do you provide?
I provide training on Facebook, Twitter, Instagram and Google My Business. With a choice of two options of one-to-one training and group training. One-to-one social media training is very popular with solopreneurs and small business owners as it is focused on that business and can work with your busy schedule rather than attend as part of a group workshop. The sessions are two hours long via Zoom and a week apart or face to face where possible. Group social media training is very attractive to the corporate market and semi-state bodies, as part of their staff development with a group trained together, focusing on their digital communication skills and team building so that everyone is on the same page. Group training is delivered either as half days or full days. For more information see here or you can book an exploration call.


What is social media enhancement?
Social media enhancement is the process of ensuring your social media channels are fully completed. Business accounts look more professional, increases visibility, will engage and attract more. People buy from people, businesses and organisations they trust, so having an enhanced channel will encourage more followers and interest in who you are, how you can help your customers, what you offer, and lead to more sales. For more information see here or you can book an exploration call.


Can you optimise my social media platforms for me?
Yes, I can do that for you, ensuring that all aspects of your social media business accounts are optimised and ready for you to post and engage with your audience knowing that your social media channels are looking their very best. For more information see here or you can book an exploration call.

How do I book?
Instructions for booking online can be found here. If you are not able to book online that is fine, get in contact by telephone or email eimer@fitsocialmedia.ie to secure your booking. From there you will receive a confirmation email with a calendar invite.


What way do you accept payment?
PayPal, Stripe and via bank transfer. You will be issued an invoice and receipt once payment is received


Do you have any Terms and Conditions?
Concerning the Terms and Conditions, you can find out more information here.

To Conclude

As I said, I had a good think about my Frequently Asked Questions which I get asked and I will continue to add to them. I now see it does make a lot of sense to have a list of questions with answers for your customers or potential customers to refer to. So if you were wondering should you have an FAQ page, I say, yes put one together and keep updating it. I am looking forward to my new website going LIVE and hope the answers to my frequently asked questions are helpful. All the very best with creating your Frequently Asked Questions as it is an interesting element to add to a website.

Thank you for taking the time to read this and if you liked this blog, why not check out a few more here. For more tips why not follow me on Facebook, Instagram, LinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – SpotifyiTunesPodbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

What should I Post On Social Media during COVID-19?

We are all still being challenged with COVID-19 no matter what business you are in. So you are asking yourself what should I post on social media at this time? This all depends on what’s happening with your business. Are you currently closed, re-opened and having to pivot or have continued to be open for business? Then think about why you are posting, are you trying to remind your customers you are still here, raise some awareness or encourage sales? Here are a few ideas which I hope will find helpful in regard to deciding on what post during COVID-19.

Let’s start with what your business’s current situation is and then look at some ideas. So if you are currently closed what can you do on social media?

1. Closed at the moment.

If you are closed right now you want to remind your audience that you are still here, is number one. Just because you are currently closed does not mean you should be closed on social media. You should be thinking about retaining your audience, be top of mind and approachable so that your customers know what’s happening and what you’re up to until they can book with you and use your products or services again. So, for example, are you are hairdresser (I know I can’t wait for my hairdresser to open and so it’s important for me to know what they are up to right now and live in the hope they will open). They made me smile when they posted this recently:

Some ideas if you are currently closed:

  • Throwbacks (what you were doing before).
  • Behind The Scenes.
  • Tell them your story so far.
  • “How To” Videos.
  • “Q and A” LIVE videos.
  • Helpful Tips and Tutorials.
  • Do reviews of products you use.
  • Entertain (like the post above).
  • Post in Facebook and Instagram Stories as well as the feed.
  • Share content from other local businesses.

2. Re-opened and having to pivot.

So you have had to maybe pivot and look at new ways to keep your business open. You could be a restaurant and before COVID-19 you had table service, now you have the opportunity to provide a takeaway service with all your dishes available to your customers. People are fed up cooking at home and you could brighten their day with an alternative. A local restaurant to me has just started doing this and the feedback is amazing!

So, you are working very hard to keep going right now and would like to encourage more sales, but not look “salesy”, which can be a challenge right now. Sales are necessary to keep your business afloat, and you may not have time to spend on social media as you need to focus on the business. To make the most of your time would be is to plan your social posts out a week or more ahead (say on a Sunday morning sit down and look at what’s coming up, any important dates eg: Father’s Day will be coming up) and use a content calendar. Look at the best times to post and see what has been the best posts so far by looking at your analytics (eg: Facebook Insights).

Some ideas if you have re-opened:

  • Highlight a new service (like above).
  • Showcase what you have on offer with an empathic tone.
  • Helpful Tips and Tutorials.
  • Thank your customers for all their support.
  • Ask your audience what they would like to see or have.
  • Show gratitude in what you post and in your captions.
  • Again show “Behind The Scenes” with staff etc.
  • Do LIVE videos to show what’s happening right now.
  • Encourage your audience to share what they received.
  • Share content from your suppliers.

3. Continued to be open for business

If your business is open and has not had to close due to COVID-19, you may wonder what you should be posting on social media as you are not sure about promotional posts right now. People are shopping online more and more now and can’t get to touch or feel products. Using video to showcase what you offer can help your customers to get a better idea and help them with their buying decisions.

So say your business is mostly online, for example; you sell beauty products so showcasing new makeup products like a mascara or lipstick using LIVE video tutorials would be a good idea. (I recently got an amazing mascara and love it! The lady who promotes the product she uses LIVE videos and recorded videos, is very passionate about the product, she uses it herself and I could see the results before I got it). So by her using video, I could see the products being used and get answers to any questions which I had. Using LIVE video and recorded video will be seen as approachable and customers get to see the person or persons behind the business. People buy from people who they know, like and trust.

Planning out when you are going to LIVE videos is important. Like I mentioned before with businesses that have re-opened and having to pivot, you need to make the most of your time when it comes to your social posts. So again sit down and plan out a week or more ahead (say on a Sunday morning sit down and look at what’s coming up, any important dates eg: Father’s Day will be coming up) and use a content calendar. Look at the best times to post and see what has been the best posts so far by looking at your analytics (eg: Facebook Insights).

Some ideas if you have continued to be open for business:

  • Highlight products or services you’ve available without being salesy.
  • Promote any deals as customers most likely to be saving their money.
  • Host Polls to see what your audience is interested in.
  • Show gratitude in what you post and in your captions.
  • Thank your customers for all their support whilst open.
  • Again show “Behind The Scenes” with staff etc.
  • Do LIVE videos to show what’s happening right now.
  • Share content from your suppliers.
  • Encourage your audience to share what they received.
  • All in all, mix up your content and keep posting.

To Conclude

Whether you are currently closed, re-opened and having to pivot or continued to be open for business, do think about why you are posting, are you trying to remind your customers you are still here, raise some awareness or encourage sales?

Be mindful of who your audience is and that some may have lost loved ones, lost their jobs or even had to close their own businesses for good. So overall, show empathy online, engage with your audience, stay visible by consistently posting with a mix of content (don’t keep posting the same thing) and update your audience on things. And that when things become more certain then your audience knows where you are, what you are doing and how you can help them. Try out some of the posting ideas, keep visible (don’t social distance on social media, be there for your customers with content that can help and “edutain” them) and see how you get on. Just want to note: “edutain” is educate and entertain...

If you would like more tips why not follow me and you will find me on FacebookInstagramLinkedIn and Twitter!

If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Wednesday 5.30pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd social media joke (and yes he does keep trying!).

And if you can’t catch the radio show why not subscribe to the podcast on:
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If you would like some help with your social media presence through consultancy or training as a business or entrepreneur, do let me know. I also work with students to help them with their online presence to help leverage their career path. I would be so happy to see how I can help you in a short space of time. And you can get in touch with me here.

Take care and stay safe everyone.

Thanks for reading!

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