Reviews and Testimonials

Some of my past clients have kindly reviewed my social media services. I thoroughly enjoyed working with all of these businesses. If you are interested in working with me please get in touch today.

Do people really know what services you offer?

What services?

They say it’s “Location Location Location” which matters when it comes to having a business and to shop local. I am all for that, but I do believe that your services are even more important. When was the last time you “Googled” services you offer and see what appeared in the search results? Are your competitors ranking above or below you? What services are they offering? Are they offering more or less services? This is an important exercise to do as it helps you to assess where you are.  Earlier this evening, I hosted and spoke on a panel for an online event. This event focused on 2020s Vision for the future of Funeral Sector. It was interesting to hear each of the speakers talk on different aspects of the future of the industry. Services available was one aspect which got me thinking. As in, what services people would be searching for online nearby and from abroad.
 
When it comes to funerals what services are people searching for and where do they search from? No matter what business you are in, Covid 19 has taught us all quite a lot and people don’t always shop local. People will do their research online. Then select the best service provider who has what they are looking for.

 

Image of the webinar on 2020s Vision for the future of the Funeral Sector

So how do I ensure people can find out what services I offer?

No matter what business you have you need to have more than a website. Tonight’s event had different topics. One of the speakers shared a story in regard to some research they did ahead of the event.  The story was from a Funeral Director that they had spoken with. A lady whose husband had passed away was looking for a particular service.  She had “Googled” what she was looking for. Her local Funeral Director did not provide the service. She found a Funeral Director who was in a different county who did provide the service she was looking for. She got in contact with the Funeral Director because of the services he offered. And did not go with the local provider. This was very interesting to hear and the discussion afterwards.
 
So you need to ensure you have your services listed and described in various online places. By doing so, you increase your options and opportunities. This will help your services to be seen locally and globally. It is important especially if someone needs your services and are not living in this country. So here are a list of digital assets to showcase your services on and to update them on also.  Use keywords which people are using and include them in the description of each of your services.

 

List your services on the following:

  • Google My Business listing
  • Website
  • The right Social Media Accounts
  • Local Online Directories
  • General Online Directories
  • Niche/Industry Online Directories
Image of lady searching online

In Conclusion

People are searching online 24/7 around the globe and you need to have your services for your business listed on various online platforms. Ensure your services are described well, so that customers can check to see if you are offering exactly what they are looking for. Use keywords and remember it’s great to have local business but if you are just relying on local business and not thinking outside of that and even globally, you might lose future customers who don’t live in our locality. At the end of the day, think about what services you offer and don’t take for granted your location.

Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

The Importance being online in the funeral industry

A few weeks ago on the weekly radio show I co-host with Phillip Twyford called “The Let’s Get Social Show” on Dublin South FM, we had the pleasure of interviewing Mary Cunniffe, former President of The Irish Association of Funeral Directors and Branch Manager of Massey Brothers Funeral Directors with Colm Kiernan, who is Funeral Care and Communications Consultant at Funeral Director Solutions, Ireland’s specialist web design and digital marketing service for Funeral Directors. He is also General Manager at Kieran Brothers Funeral Care and has been Public Relations Officer for The Irish Association of Funeral Directors. During the interview we discussed how the Funeral Industry has made strides with being online and how it has embraced the importance of being online with things such as having a well-designed website and active social channel.

 

The Let's Get Social Show Social Media Promotion Image

Food for thought

From the conversation we had on the show, it got me thinking about a friend of mine who in the last year, lost both her parents and her favourite aunt. She hadn’t organised a funeral before and wasn’t sure about what the funeral process was and which provider to choose. She told me her first port of call was on Google as she did not live in the area where her parents and aunt lived. From Google, she had to go onto Google Maps to gain an understanding of who was out there and then check out each of the funeral directors listing on Google. From there, she explored their websites, social media and looked up their reviews and there then she made her decision. 

 I thought back to when my Grandmother died back in the ‘90s and we all lived nearby and the process of organising her funeral was more straightforward, as we had friends and neighbours to advise on this and the Golden/Yellow pages to acquire contact information.

Times have certainly changed and more and more people are living further away, and so now rely on using Google to do their research. Also, using social media to stay connected locally and with family and friends. And this has become invaluable; especially if there is a death, and people are using social media more and more to annonce to their family and friends,  this then leads people to check out further information via death notices online. 

 

Importance of being online

Life has changed especially since Covid19…

As you know Covid19 has taught us quite a lot. We have all had to go online for things we wouldn’t have normally have had to consider. This is why it is so imperative to be online as a business these days; by having a Google listing, a website and the right social media channels all fully up to date and presentable.  Your online presence is just as important as your physical day to day presence.  Being able to manage this and finding the time can seem daunting, but it can be done with the right processes and plans. So what do you really need when it comes to being online?

 

So what should you do when it comes to being online?

When it comes to being on the right platforms, Google is number one, so it is necessary to be listed via Google My Business.  This is a free tool that allows you to promote your business profile on Google Search and Maps. With your Google listing, you will raise your profile locally, connect with your customers, post updates and see how customers are interacting with your business on Google with things such as leaving reviews.

The next thing to have is a fully SEO’d and mobile responsive website with eCommerce functionality.. This is your shop window and where people need to be able to find out more about you and your business, what you offer, how to contact you and how you can assist them. Having a good customer experience of your website and being able to navigate it easily will encourage people to stay on your website longer and help them to decide their next step.

From there, being on the right social media channels, with fully completed channels (first impressions last), which your audience and customers are on; such as Facebook, Instagram and LInkedIn is vital. Social media is 24/7 and being contactable via social media messaging is just one aspect.  People will search on these social channels also for information and look at your content. When it comes to content, things such as crafting the right tone of voice, empathetic content (such as blogs, images, video etc) which are in keeping with the respectful nature of your business and posting consistently are so important, and this is where a content calendar is key.  And, as it’s social media, being sociable with your audience will help them to get to know, like and trust your business. 

One other aspect of social media which has come to the forefront, is live streaming of funerals, especially on Facebook and Instagram. This has become a lifeline for people who are living abroad and can’t make the funeral service or cemetery, and so this enables them to attend online via these platforms to pay their respects to loved ones, family and friends. Being able to tune into a Facebook or Instagram LIVE brings them comfort.

Image of mobile phone and being online with social media apps

In Conclusion

All in all, going forward, it is necessary to be online. This will open up your business to be seen as even more approachable,  allowing you to showcase your business and services, engage and be social with your customers in an empathetic light.  Helping you gain further visibility, credibility and build trust with customers locally and worldwide. 

To hear the interview with Mary Cunniffe and Colm Kieran you can catch it now on podcast on “The Let’s Get Social Show” Episode 72 on Podbean, iTunes, Spotify  and you can listen here on the podcast page too! 

Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How To Get More Google Reviews?

Google Reviews

 

So you have your Google My Business Listing registered and you have started to update it. Or you are about to register for it and thinking about what to add to it once you get your verification code from Google.

 

Want more reviews? Yes!

When was the last time your customer left you a Google Review? Would you like to make it easy for them to leave one for you? Yes. Well there are a couple of things you need to have in place before you can and then after that you will be able to make it very easy for your customers to leave you 5 Star glowing reviews!

What do you do first?

 

Well, the first thing is you have to have a Google My Business listing. If you have one then that is one thing less to do. But if you don’t then don’t worry as all you have to do is to apply for your Google My Business Listing and from there set it up properly, check out my step by step guide on this. Here is what you will see when you go to the Home Page to register for your Google My Business listing:

Image of a computer showing Google My Business homepage

So what’s next?

Now that you have your Google My Business Listing verified and all set up. So what’s next you ask, well all you have to do is go to your Google My Business Account on desktop (easier to share the link from) but you can use the Google My Business app. Below is what the Home dashboard in my Google My Business Listing looks like.

Image of a computer showing my Google My Business home dashboard

And then…

On the desktop in the “Home” dashboard scroll down and find “Get More Reviews” (see the little guy in the blue shirt). See below what he looks like:

 

How to get more Google Reviews?

You found him, now what next?

Click on “Share Review Form” and copy the unique URL link. From there you can share it personally to your customers via email, in a text or message.

To Conclude:

Reviews matter! Next time you are looking up a restaurant or looking to buy something local I bet you look at the reviews don’t you. So why not give your customers the opportunity to give your business a new review today and all they have to do is click the link you send them and they can leave you a glowing 5 start review! ⭐️⭐️⭐️⭐️⭐️

I hope you found that helpful and all reviews welcome! And if you feel like leaving me a Google Review please do here (ah no you don’t have to).

Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know you can contact me here. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How to get the right tone of voice?

Why should you be concerned when it comes to your tone of voice online?

Being online and having the right tone of voice is so important for businesses in the compassionate and emotional space. No one flicks through the Golden Pages or Yellow Pages anymore to search for a business which can help them at a time of need they go online now.  Having an online presence which is searchable online locally and nationally is so important with the right tone of voice, especially if your competitors are online.  When people think of being online they normally think of Google and websites, and then social media. I bet you “Googled” something already today and looked up another business. Having a website is so important as it’s your shop window and gives people an idea of what your business is about and what you offer. Then there’s social media which also has search facilities in each platform. Social media reaches everyone everywhere.  It’s a two way street compared to a website as people will engage with posts on social media and expect the business to reply. 

Having the right tone of voice on both your website and social media  is key. This is especially so for businesses which provide services which are personal and have to have a compassionate and emotional tone of voice. You want your audience to feel they can trust you.

How can you achieve the right tone of voice?

When you speak to someone on the phone or face to face you can pretty much gauge their tone of voice. True? Unfortunately it’s harder to do that in text form. So when crafting a Facebook post, a tweet on Twitter, an email, a newsletter, a blog post or even creating or updating your website this is where you have to work a little harder to ensure you are coming across empathetic and approachable.

You can’t be too formal or too casual. People need to feel that you are transparent, approachable and understand them, and that you can help them. If you are too formal you will come across quite cold-like and then if you are too casual you will appear unprofessional. It’s a real juggling act, but here are a few tips to help you get the balance right.

  • Go back to basics and think of the keywords and phrases someone is using to find your services.
  • Be consistent across all your platforms when it comes to your branding with words, images, phrases as first impressions last.
  • Consider your audience and how they are feeling right now.
  • Think like a person rather than a business so that you come across approachable and be seen rather than hiding behind a logo.
  • Create and share content such as blogs, videos and images that will help your audience to get to know, like and trust you, and build an emotional connection with you and your staff, so they will feel comfortable when they get in contact with you.

To Conclude…

So having the right tone of voice coming across will give the person who has landed on your website or found you via social media a feeling of trust and confidence that you and your business are the right one for them. This is especially important if the person is emotional and not sure of who can help them. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here. For more tips why not subscribe to my social media handbook which has updates, tips and more every week sent to your inbox and follow me on Facebook, Instagram, LinkedIn and Twitter

If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – SpotifyiTunesPodbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

Getting started with WhatsApp For Business

So you have heard lots of people talking about using WhatsApp for Business. You have a personal WhatsApp account and are wondering should you use it for business. Yes is the answer, you should. It is perfect for you if you are running a small business. It is easy to use and had lots of benefits.

What do you do first?


You need to get the WhatsApp For Business app on your phone. It overrides a personal account, but don’t worry as you still keep all aspects of your personal account, but this gives you more bells and whistles. Once you download the app go through the terms and conditions and follow the few steps.


– Enter your number and verify.
– Create your profile
– Enter your business name and category
– Enter your business address.
– Enter a description of your business.
– Enter business hours.
– Enter your email address.
– Enter your website address.

Next head to Settings to add more information.

Settings


Here is a breakdown of what you will see on the screen:

– Business Tools – this is where you add in your info in “Business Profile”.
– Starred Messages – Any messages you want to highlight.
– Webchat on Desktop – “WhatsApp Web/Desktop” click through on mobile “Scan QR code” then see “web.whatsapp.com” go to that URL on desktop and scan your phone to connect.
– Account – account settings.
– Chats – Chat settings.
– Notifications – Message and group notifications.
– Storage and Data – Storage and data info etc..
– Help – Help Centre and Contact for WhatsApp
– Tell A Friend – Tell friends you’re on WhatsApp.

Next, go check out your Business Tools you will see the following:

Business Tools


– Business Profile – Business information to add here.
– Catalogue – Services and Products to add in here.
– Messaging Tools – create your “Greeting Message” here.
– More Tools – “Linked Accounts” for your Facebook account and “Short Link” for WhatsApp account links/QR Code to share out for the account itself – not the VIP chats. I call this the “Hello come message me” QR Code and links – it’s unique messaging ways to your account only.

Chats

You still have the chat groups you had before you changed over to a WhatsApp for Business account from a personal account. But you can now have specific VIP groups chats for your customers.

WhatsApp VIP Group Chats
– This is where you segment your audiences.
– Create a chat per group by clicking on the pencil (top right corner of the screen) or click on “New group”.
– Then add one person to start the group by going into your “Chats area” and clicking on the pencil at the top right of the screen.
– Add one person and click “Next”.
– “Group Subject” is the title of your specific group and you can add a photo here as the profile/cover image of the group and click “Create”.
– At the top of the screen you will see the title of your specific group and click on that – to bring you into the group settings.

See below group chat settings:

– Title of your specific Group
– Media, Links and Documents
– Starred Messages
– Chat Search
– Mute the group
– Wallpaper and Sound – change the background of the group etc..
– Save to camera roll – save images to your camera roll or turn off.

The focus in each Group Chat:

– In “Group Settings” and change “Send Messages” to Only Admin and “Edit Group Info” to Only Admin – that way you control the chat and make this a marketing funnel.

– Next look at “Invite to Group via Link” and this is where you find the specific links and QR code for that specific group.

– You can use “add participants” but I would recommend sending the specific link or QR code for that group so that they opt-in themselves. If you have a bricks and mortar store have the QR code in the window and/or by the till so people can join your VIP group. Next, I would connect your WhatsApp account to your Facebook business page. This will show you are on WhatsApp and people can contact you via the WhatsApp button on your Facebook page.

Facebook and WhatsApp

Go into your Facebook business page and go to Settings. Then scroll down and find WhatsApp. Connect your WhatsApp by adding your phone number and add in the code sent to you via text. Now your WhatsApp and Facebook accounts are connected. You can add a WhatsApp button to your Facebook Business page which appear next to your Facebook Messanger button.

Next, add your WhatsApp number into your “About section” of your Facebook business page to show your customer you are on WhatsApp also.

So what are the benefits of WhatsApp for Business?

  • WhatsApp has become one of the most popular communication tools and so your customer can contact you via WhatsApp as an alternative mode of communication.
  • Having a business profile on WhatsApp builds trust and loyalty.
  • You can easily communicate with your customer and make your customer feel special. 
  • Set up VIP Groups and keep your customer up to date personally and directly with the latest news, offers and tips before anyone else and they are less likely to leave the group compared to unsubscribing to an email.

To Conclude


Remember that the business account links and QR code are different, from the Specific Chat links and QR codes. Be careful not to mix them up.

Main business WhatsApp links and QR Code could be used to encourage people to contact you for more information and add the link to your website to contact you.

Having a specific group chat set up for your customers is a great way to let them know about new products, special offers and more, before you put them out on social media. You could share out VIP chat link and QR code on an email or on printed material you have. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How to set up Google My Business

How do I set up Google My Business?

So what is Google My Business? It’s a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. When was the last time you “googled” your business to see what is available information-wise when it comes to your business and more importantly when was the last time you checked out what your competitors have online? Here’s how to get seen on Google with your very own Google My Business listing and with this you can:

– You can see and connect with your customers,
– Post “updates” to your Business Profile
– See how customers are interacting with your business on Google.

Helps you control the details of what Google displays and that that you are up to date on search and maps. People are searching more and more for local businesses. So making sure you noted on maps is super important, so here are factors to consider about being on the map:

Distance – How close the business is to the searcher or area specified.
Relevance – How well a business’ profile matches a search, so having it up to date and categorised is important for you to show up on maps.
Prominence – Gauged by how well the business is known based on information Google can find across the web.

So what does a Google My Business listing look like?

I did a search for Dublin Zoo on Google and if you look to the left of the search results you will see it’s Google My Business listing – see below:

How do I get a Google My Business listing?

So you are wondering how to go about getting and setting up Google My Business listing for your business. Well, fear not it’s very easy to do so and will make such a difference to your business. Think of it this way you will have the opportunity to shine online when you have a listing on Google.

What do you do first?

Well, the first thing you need to do is to search for “Google My Business” and then click on the following: https://www.google.ie/business/.

Next fill in the following:

  • Business Name
  • Your Business Address (you can hide your address, but won’t be on the map if you do this – you can add in the area you service afterwards)
  • What kind of business do you run? (Select as near a category as possible).
  • Your Phone Number
  • Your Website Address

Once all added you will then add the address you wish to receive the verification code postcard sent to. When it arrives follow the steps to verify your Google My Business listing. Then you will be verified and ready to go adding in all your information and more to your listing.

To Conclude:

To register for a Google My Business listing is easy and here are more benefits to getting one:

– It’s Free!
– Makes You Visible
– Provides a Great First Impression
– Improves SEO
– Bookings
– Post Images/Videos & Updates
– Keep customers informed
– Communicate with your customers
– Host Customer Reviews
– Gain Customer Insight
– Boosts consumer confidence
– It completes your Google presence

All in all, I recommend getting your Google My Business Listing and after setting it up and getting verified, then go through each area and complete it. People will notice if you don’t and could then go to your competitor instead. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

How to Set up Instagram Shopping

This is something to consider as a small business – yes it’s Instagram Shopping. The opportunity to tag your products and sell through Instagram. So here are the steps to get you started and have you set up on Instagram via Facebook. You need to have an Instagram business account and have it linked to your Facebook business page. Go to your Instagram account on your mobile and go to your profile. Above your Bio on the top right corner is “three lines” click on that and go to “Settings”. In “Settings” go to “Business” and see “Set up Instagram Shopping”. Connect your Facebook Business Page if you have one, if not I would tell you set up a Facebook Business page. You can also connect your Instagram account via Facebook on a desktop. Go to “Settings” on your Facebook business page, which is at the bottom of the menu on the left of your screen on your Facebook business page dashboard. Scroll down and select “Instagram” and if you are connected it will show you your Instagram page details, but if not follow the steps to connect your Instagram page to your Facebook business page.


Facebook Business Manager


Next, go to Facebook Business Manager on your desktop and you can access it via https://business.facebook.com/. Check that your Facebook business page is connected to Business Manager:

  • If your page is not connected, then go to the three lines in the top left corner of the screen and click on “Business Settings”. Then scroll down on the left menu to “Pages” and click on “Add Page’.
  • If the page is connected to Business Manager then click on your business page and go through and click on the 9 dots in the top left corner of your dashboard “Business Tools”.

Then click on “Business Settings” and scroll down on the left menu to “Products and Services” and select “Catalogue Manager”. Select “Create a shop” and click on “Next”.
Select “Check out on another website” and click on “Next”. You are now on “Where do you want to sell from?” and your Facebook business page and the Instagram account will show here. Select them and click on “Next”. Confirm your business email address.


Catalogues


Now “Create a new catalogue” for your products to go into. Give the catalogue a name and click “Next”. Now you can go ahead and add products to your catalogue:


· Image (your image needs to be 500 x 500 pixels) and you have to option to add more images.
· Title (add a title that describes the item with up to 150 characters, but it’s recommended to be less than 65 characters).
· Description (add details about the item including unique features which help people to understand it’s benefits).
· Website link (add the specific product page or if using Shopify add the link here so that people can view more details on the item and buy it).
· Price (choose a currency and add the full price as shown on your product page. If you want to create different options of your item you will need to add the price for each one in the variants section). You also have the option to tick a box if it’s a sale item so if so, then click on “This item is on sale”.
· Condition (Is it new or used?)
· Brand Name (Add the name of the brand if it has one).
· Content ID (Add an SKU or another unique identifier. You’ll need to provide this if you want to retarget more people through Facebook ads. If you’d like to create variations of this item, add an ID for each one of them in the variants section.


Continue to add items to your specific catalogue on the desktop and once finished head back to your mobile phone and go to Instagram.


Setting Up Instagram Shopping


Once in your Instagram business account, head over to your profile and click on the “three lines” at the top right corner of your screen. Go to “Settings” and click on “Business”. Then click on “Set Up Instagram Shopping”. From here you will see:


· Add A Shop In Your Profile.
· Tag Products In Your Posts.
· Get Insights About Your Shop.


Click on “Get Started” at the bottom of your screen and then you will see “Connect A Catalogue” and then click on “Next”. Add a website domain here, enter your website (your product must be hosted on a single website owned by your business. You asked to verify ownership of the website that you enter. Then click “Submit For Review”. You will see on the next screen, now “Ready For Review” and the following:


· Our team will review your account to make sure it meets our commerce eligibility requirements.
· By using Instagram Shopping you must follow our commerce product merchant agreement.


Once approved you can start tagging products and selling through Instagram.


How to tag items in Instagram posts


So now you are all set up and you now have the fun of tagging products. So now go create a post as you would beginning with the image from your camera roll. Once you have the chosen image then click “Next” and then you have the option to add filters and then click “Next”. Write your caption and don’t forget about your hashtags. Below the caption area, you will see “Tag Products” and click that option. Then the image that you selected for that post will pop up and click on it then. From there, you can scroll down to find the correct product from your categories created and select the correct one. Once added then go ahead and post on Instagram. If you have older posts go back in and tag your products as described. Now people can click and buy on your store through Instagram. You can tag 5 items in one image or up to 20 in a multi-image post. And don’t forget to check your Insights too to see what’s working for you!


To Conclude

Instagram shopping is becoming more and more popular. Enhancing your posts with shopping tags will engage your audience, but don’t start to treat this as a sales tool. Remember it’s social media not selling media. The primary aim should be to build trust. Mixing up your content will encourage people to get to know, like and trust you. And from there build loyalty and want to buy from you. Thank you for taking the time to read this and if you liked this blog, why not check out a few more here.

For more tips why not follow me on FacebookInstagramLinkedIn and Twitter! If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Friday 2pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd terrible social media joke (and yes he does keep trying!). And if you can’t catch the radio show why not subscribe to the podcast on: – Spotify – iTunes – Podbean and the Dublin South FM website so do go check us out!

If you would like some help with social media consultancy, training or enhancement do let me know. I would be so happy to see how I can help you. Take care and stay safe everyone. Thanks for reading!

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