How To Target Organically on Facebook?

Image of Facebook as the word Facebook

I feel that having your social media business pages fully optimised is so important. If you have a Facebook Business Page, I see it as your social media website and so you will want to make sure you make the most of all aspects of it and that includes posting on it. (Oh, if you want to make sure your Facebook Business Page is fully optimised click here).

Getting your latest posts on your Facebook Business Page seen organically (for free) is getting harder and harder. This is where a lot of businesses then decide to pay for an advertisement. But there is a way to help get your posts in front and into the newsfeed of your audience.

So for example; say you have a new blog, exciting product launch, an event coming up or some exciting new and you wanted to target people in your audience who would be interested, here’s how you can do it:

  1. Head over to your Facebook Business Page and click on “Settings” top right of your screen.
  • Find “General” on the left-hand side of the screen and then click on “Audience Optimization for Posts”.
Screenshot of Facebook Business Page Setting
  • Find “Audience Optimization for Posts” and click the little checkbox “Allow News Feed targeting and the ability to restrict the audience for your posts” (see below, which in default is not clicked).
Screenshot of Facebook Business Page settings

Then click “Save Changes”.

Screenshot of Audience Optimisation
  • Go back to “Page” as in your Facebook Business Page and write a post as you would normally.
Image of a Facebook Post not typed on
  • After you have created your post and added your image or video etc…. then click on the “cog-like” icon left of “Boost Post” which is found under the blue tick beside the words “Newsfeed”.
Image of a Facebook Post selecting targeting

You then see the following choices:

– Now
– Schedule
– Draft
– Backdate
– Audience: Public

Click on “Audience: Public” and you are given the following choices:

– Public
– Restricted Audience
– News Feed Targeting

6. Click on “News Feed Targeting” (and ignore “Public” and “Restricted Audience”).

Image of News feed targeting on Facebook

You can now widen your organic reach and target as if you were paying for an ad without paying for an ad. 

Image of the demographics you can target on Facebook
  • Interests

    Add in using the “Suggestions” for example “Social Media” and you will get lots of options.

    Or select “Browse” and you are given:

    – Business and Industry
    – Entertainment
    – Family and Relationships
    – Food and Drink
    – Hobbies and Activities
    – Shopping and Fashion
    – Sports and Outdoors
    – Technology

    Then you can continue to target with the following:

    – Age
    – Gender
    – Locations
    – Languages
    – More Demographics such as Relationship Status and Education Level

After you have tried this a few times, have a look at your Facebook Insights and see what results you get regarding engagement. So why not give organic targeting a go! And if you want to make sure your Facebook Business Page is fully optimised click here. If you found this blog of value, why not have a look at some of my other blogs. You can find other blogs I have written here.

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Interested in having your social media business pages optimised or would like some “one to one” or “paired” training, or do a workshop? Why not get in touch and I will be delighted to see how I can help you!

Thanks for reading!