I’m Here to Help You Build Your Business Presence Online With Peace Of Mind:

I empower business owners and organisations which require an emotional and compassionate tone of voice to build a better online presence, that people will trust. I will give you peace of mind that you can manage your online presence easily. Saving you time and be confident that you look professional and approachable online.

Let me tell you exactly how I got here, why I am passionate about what I do and how I can help you!

Eimer Duffy FIT Social Media Trainer and Consultant Trim Meath

My Journey:


With over 20 years of professional experience in various businesses, organisations, and industries, I know what it takes to look professional, be more approachable and build genuine relationships for business.

My journey started with customer-focused roles through to marketing, working within the corporate, FMCG, training and non-profit sectors. This ranged from The Irish Stock Exchange, The Walt Disney Company, Lyreco and St. John of Gods Services. After a career break to focus on my three little angels, who headed then off to school, I up-skilled and moved into working in website design and social media management.

With the qualifications, knowledge and experience I had acquired, I decided to set up FIT Social Media Training in 2018 with a focus on helping others with their own online presence as a social media consultant and a QQI-qualified trainer to give a more personal customer experience.

I started and was honoured to work with a wide range of businesses and organisations and was delighted to see the results they began to achieve and build on.

Then I began to work more and more with businesses and organisations which required a more empathic approach, as they needed an emotional and compassionate tone of voice for their online presence due to the nature of their offerings. This inspires me everyday and motivates me to ensure I provide the best services I can for them.

My why…


I know how daunting social media can be especially when you are trying to run a business.  I totally understand as a business owner myself and the ever-changing world of social media with updates and more. I am a big believer in keeping things simple and getting the foundations right, so you can keep a consistent online presence without spending every minute online. 

As a social media consultant, mentor and trainer I can help you understand, manage and leverage your business via the right channels. I will ensure you look more professional, attract and engage your audience and build trust online the right way. 

Even though I focus mainly on social media, I am a bit of a detail gal and I do look at a business’ other digital assets such as Google My Business listing and their website.  Google My Business is essential and harnessing that is key. It is usually one of the first things people will look at and expect it to be up to date with all business details as well as images, updates and of course good reviews. The next thing they will look for is a great website. This needs to be fully SEO’d, completed and enhanced with content. So once you have your Google listing, website and social channels looking their very best and engaging your customers and potential customers, you are on the right road to being seen as professional, credible and trustworthy as a business.

I see websites and social media like a partnership, which works perfectly together despite their various differences. The website is one partner which is all picture and no sound, and the social media and other digital assets is the other which never stops talking…


How Can I Help?


Through Social Media Consultancy and Mentoring I will help guide you with practical actions that actually work without any complicated strategies.

I create short and easy to follow interactive Social Media Training programmes to empower you to use social media to your best advantage. 

And if you have a specific online challenge you want to troubleshoot then a Power Hour is exactly what you need (a combination of consultancy and training rolled into one).

And that’s not all, the follow up sessions are where we discuss your progress and look to see how to build and increase the effectiveness of your online presence.

Let’s have a chat today via an exploration call and talk through what you would like to do, discuss what you only need and where you want to be with your online presence. We will explore all aspects of your online presence and see which of my services will work best for you. Do come find me on social media, as always happy to connect and chat.

Frequently Asked Questions

I am happy to answer your social media questions. please look through some common questions people ask:

What services do you provide?

I have a range of services for business development, visibility and growth. These cover social media consultancy, social media training and social media enhancement. For more information see here or book an exploration call.

How much do your services cost?

Every business is different and, following a detailed assessment of your needs via the exploration call and questionnaire, I will provide you with the best solution to your needs. It may include Power Hours, social media consultations, a social media training programme or some social media enhancement. For more information see here or book an exploration call.

What does a social media consultant do?

As a social media consultant, I provide tailored advice on the different aspects of the development of your online presence in the area of social media as a business tool. The guidance I give will increase areas such as visibility and growth. I will provide support and help build your confidence in using social media for your business to engage your audience, expand your reach and convert more leads into sales. For more information see here or book an exploration call.

How long does a social media consultation take?

I have developed a successful exploration process beginning with a detailed assessment site and 20-minute exploration call to gain a full understanding of your business and the challenges you have in the area of social media. From this assessment you will have the peace of mind of knowing what to do next. You can choose additional support:

  • Invest in a more in-depth and tailored social media consultation video call.
  • Have a series of weekly or monthly consultations.
  • A training programme or programmes covering your social media needs.
  • Additional supportive annual programmes for you to choose from.

For more information see here or book an exploration call.


What is a Power Hour?

A Power Hour is a combination of consultation and training which is focused on a specific need. You can book a one off or a series of Power Hours set either a week apart or once a month. For more information see here or book an exploration call.


Can you optimise my social media platforms for me?

Yes, I can do that for you, ensuring that all aspects of your social media business accounts are fully-optimised and ready for you to post and engage with your audience knowing that your social media channels are looking their very best. For more information see here or book an exploration call.

frequently asked social media questions FIT Social Media

Save Time and Gain Skills


Build Brand Awareness


Drive Traffic and Sales


Eimer helped me realise the true potential and value of a good online business presence. With myself being a bit of a Technophobe, she was extremely patient and informative, showing me exactly how to increase business by utilising several online platforms including Google Business, Facebook and our own company website. I would thoroughly recommend


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Ruth McQuillan The Funeral Times
Eimer has a great mix of technical know how mixed with the appropriate empathetic tone for managing social media accounts in sensitive sectors. Eimer helps you navigate your way online to make sure that your presence is known and will help you to do so in a compassionate manner.
FIT social media is a very personal and professional service 👏
Declan Rispin Trim Funeral Directors

Eimer has been guiding and mentoring me for some time now in the process of setting up an online profile for my new business. Her input, advice and patience has been invaluable to me. I have learned more from her about social media and its uses than I ever imagined. Eimer has an abundance of knowledge in her area and has the gift of knowing how to


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Veronica Allen Ceremonies by Veronica
Eimer is a consummate professional and an authority on all areas of business social media. I found her to be engaging and very informative.

I am a “people person” and I cannot think of a better way to spend my life than helping and supporting others to look their very best online!

~ Eimer Duffy, FIT Social Media


My Partners

Through my years of experience in the social media business, I have surrounded myself with the best professionals to enhance your online presence even further.

When you work with me, you also get access to my network! I can save you time by pointing you in the direction of great professionals that complement my services as a social media expert and whose services I have used myself. Here are some examples:


Social Media Managers


Social Media Engagers


Ad Specialists



mt|ondemand_video |

Content Creators


Graphic Designers


Web Designers


Chatbot Specialists








Branding Specialists


PR Specialists

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