5 social media strategies when marketing a funeral home

Digital Marketing for Funeral homes

Today I will show you how to use social media for marketing a funeral home online. I will guide you through the 5 best social media strategies for your funeral business.

It is no secret that social media has had a major impact on the way we communicate.  We all use it to look for the latest information, tips, reviews and more. Also staying connected with friends and family.  Sharing our thoughts and opinions etc… We can’t deny social media has become an integral part of our day-to-day lives.

For Funeral Directors, social media can be a powerful tool too. Helping to reach more people and increase awareness about their funeral services. Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest etc… have all become popular tools for the Funeral industry. With them you can reach a large audience at a minimal cost.

Where to begin?

1. Choosing which platforms are right for you.

Depending on the type of funeral services you offer, you may find that some social media platforms work better than others for marketing a funeral home. If you want to use social media to promote your funeral home, Facebook can be a good choice to start with. It allows you to create a business page that customers can find and follow. People search on Facebook. Your Facebook business page will give people a place to start and find out more information about your funeral services.

2. Creating social media profiles for your funeral home.

Next, create a professional social media profile. Choose social media platforms that are relevant for your target audiences.

Social media is great when it comes to sharing information and answering questions. Especially about funeral services that people may not have thought of before. For example; pre-planning a funeral.

3. Content matters when marketing a funeral home online / offline

Planning is key. Create a content calendar to ensure a good mix of content. Sharing a range of photos, videos and information about your funeral business. This will help people see what your funeral business is all about. And showcase who you are and how you can help them during a difficult time.

Have a good mix of content that is relevant to grieving families, such as resources on coping with grief, support groups or memorial services. This will all help you reach a wider audience of people. Especially those who may not know of your funeral services.

4. Hashtags count

When posting on social media, be sure to use hashtags that relate such as #death #grief #funeral #cremation #burial etc…. This will help you reach more people who may be looking for information on funeral services. If you would like more information on hashtags click here. And from there you get your very own Hashtag Handbook straight into your email inbox.

5. Engage and be social

Use social media to connect and engage with your online community. You can encourage them to engage with you. For example on various “interactive” social media posts such as; asking a question, posting a poll etc. This leads to building a bigger community, more conversations and footfall to your door.

Also be social with other Funeral Directors and professionals in the industry. LinkedIn is a great networking channel, think of it like your online business card. By engaging with others this can help you learn from their experiences. Plus gain valuable insights into the funeral profession and events.

6. What’s the latest?

Stay up-to-date with the latest news and trends in your industry. Look at what’s working via your insights/analytics when it comes to your online presence. It’s never too late to update/refresh your social media/digital marketing knowledge.  There’s always something interesting to learn and stay ahead of your competitors.

Start today to improve your funeral home marketing

Marketing a funeral home using social media is a powerful tool for Funeral Directors to reach more people. It will increase awareness about your funeral services:
 

  • By creating and completing social media profiles.
  • Sharing content that is relevant to grieving families.
  • Using relevant hashtags.
  • Engaging with their online community and network.
  • Funeral Directors can use social media to build relationships.
  • Staying up-to-date with social media can help Funeral Directors.

All this will improve your funeral home’s online presence.

Help with a social media strategy to reach more people about your funeral services.

If you are a Funeral Director looking to improve your social media presence, I can help. I offer a range of consultancy and training packages delivered over Zoom. Helping funeral businesses reach more people and increase awareness about their funeral services. For more information, visit the website, book a call or email me at eimer@fitsocialmedia.ie.

Are you finding it a challenge to market your funeral business?

I will work with you to understand your unique needs and develop a plan with you that will help you market your funeral services. We will look at online and offline marketing opportunities for your business. I will help you understand the best way to attract new customers and families and future staff.

Let's work together

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